The latest phone to get our serious geek crush is the just-outed Gionee Elife E7. The premium line of the Chinese vendor is known for a high-quality, but also a high price-point.
To start it off, the E7 features a 5.5-inch, 1080p JDI screen with a Gorilla Glass 3 protective layer on top and minimal, 2.33mm bezels. It actually comes in three versions – a 4G LTE and 3G one with 3GB of RAM and 32GB of internal storage, and a tad less impressive 3G model with 2GB of RAM and 16GB of memory.
The 4G LTE version of the E7 packs the mightiest Snapdragon 800 that Qualcomm has on offer – the 2.5GHz quad-core MSM8974AC. That's an even more powerful version of the Snapdragon 800 found in phones like the Galaxy Note 3 (LTE), which, in turn, is more powerful than the standard Snapdragon 800, found in devices like the Nexus 5. We know for sure that it also offers higher GPU clocks than the base version of the chipset, though the exact frequency remains unknown. The two 3G models of the E7 feature Qualcomm's standard Snapdragon 800, running at 2.2GHz.
The Gionee Elife E7 is touted as a camera-centric device, and features a massive 16MP “zero-delay” unit on its back, made by OmniVision. We're told that the lens on the E7 was custom-made by Largen, and the auto-focus assembly is the work of Chinese Shicoh. Pixel size is said to be 1.34 microns. Before we get carried away, do note that the front-shooter is a similarly impressive(-sounding) 8MP unit, an idiosyncrasy typical of the Chinese market. Like always, these both sound plenty impressive on paper, but this far we've found Chinese vendors to be lacking the level of sophistication of some of the bigger players, though it's never too late for some disruption.
Gionee's new flagship runs on a customized version of Android 4.2.2 Jelly Bean, called Amigo 2.0 OS, powered by a 2500mAh cell. The E7 has support for the now standard Bluetooth 4.0, NFC and GPS with GLONASS and comes in 7 different colors – black, white, blue, green, yellow, pink and orange.
So what's this package going to cost? As we said in the beginning, Gionee's Elife line doesn't go cheap. Buyers will have to dole out ¥2699 ($443) for the most 'frugal', 2GB RAM/16GB storage option with 3G connectivity, or ¥3199 ($525) for the 3GB RAM/32GB memory one. If you're eyeing the most packed, 4G LTE 3GB RAM/32GB ROM version, however, you'll have to pay a small premium, or ¥3499 ($574).