Samsung is losing money on the Galaxy S26, but Galaxy S27 'differentiation' could turn the tide

For the second quarter in a row, Samsung's mobile division is in the red, and this time, both the Galaxy S26 family and the Galaxy Z Fold 8 duo were around.

Samsung Galaxy S26 family photo
The Galaxy S26 trio may not be quite as successful as you think. | Image by PhoneArena
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Even though plenty of early reports suggested that the Galaxy S26 family was a box-office hit by pretty much any standard, the sales figures of Samsung's latest non-foldable Android powerhouses were clearly not strong enough to help the company turn a mobile division profit between April and June 2026.

With both the S26 trio and the Galaxy Z Fold 8 duo on the market, you may have expected things to go back to "normal" for the world's number one smartphone vendor during the year's third quarter, but surprisingly or not, that hasn't happened... yet.

Samsung's second consecutive mobile loss is... not that big


While there's obviously no universe in which losing money in a business as ruthless as handset manufacturing can be seen as a positive, at least Samsung's MX (Mobile eXperience) and Networks department isn't in the red by that much.


We're talking a Q3 2026 operating loss of KRW 0.6 trillion ($448 million) on KRW 37.7 trillion ($28.1 billion) in consolidated revenue, which comes after a first-ever quarterly loss of KRW 0.7 trillion on KRW 33.2 trillion revenues in Q2 2026.

Of course, the big problem here is that Samsung's mobile division used to generate very solid profits not that long ago, finishing last year's third quarter, for instance, with a net gain of 3.6 trillion Korean won that would currently equate to almost $2.7 billion.

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At the same time, those types of recent gains should give the company the tranquility to wait out what's clearly a tough period for the entire mobile industry, as well as the confidence that the Galaxy handset family will likely turn things around relatively soon without there being need for radical changes, rash cost-cutting measures, or product retirements.

Some things will definitely be tweaked


And the first one is likely to be the prices of the Galaxy S26 roster, as well as the Galaxy Z Fold 8 and Z Fold 8 Ultra, this holiday season. I'm obviously not expecting any permanent price cuts in the near future, but Samsung is probably planning some unusually aggressive temporary discounts for its most popular phones around Black Friday and Cyber Monday to try to drive "year-end peak-season sales growth."

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Perhaps even more interestingly, the company aims to "improve its product mix" in 2027, focusing more on flagships with "differentiated experiences by customer segment." While no names of future products are mentioned anywhere in Samsung's latest press release, I believe this "differentiation" could be related to the rumored addition of a fourth model to the Galaxy S27 lineup.

Samsung is evidently counting on that Galaxy S27 Pro version, as well as the base S27, the S27 Plus, and the S27 Ultra, to build on the undeniable success of the S26 family and take profits to new heights. Of course, that's not the only thing the company is looking to change, with "hardware and form-factor innovation" also in the pipeline. Could that be an indirect confirmation of the impending arrival of a rollable or slidable device of some sort? It's definitely possible.

Other Samsung businesses are booming


Specifically, one other division, and there are no prizes for guessing which one. Yes, Samsung's DS (Device Solutions) department, which includes memory chips among others, is basically single-handedly responsible for the tech giant's monumental KRW 107.4 trillion ($80.3 billion) overall profit score posted at the end of Q3 2026.


That's not a figure of speech, mind you, as the DS division somehow generated a profit of KRW 106.5 trillion ($79.6 billion) between July and September of this year, improving on an already mind-blowing Q2 2026 gain of KRW 89.2 trillion and a far humbler profit score of "just" 7 trillion won this time last year.

Unsurprisingly, that means records were broken... once again by Samsung's Memory Business thanks to an increased focus on AI products, and of course, higher prices "across all applications." Basically, the industry-wide "chipflation" giveth and it taketh away from a behemoth like Samsung, ultimately helping the company offset its tiny smartphone loss with huge component gains.

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