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Apple may reduce price of 512GB iPhone 13 Pro models, remove 256GB storage option

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Apple may reduce price of 512GB iPhone 13 Pro models, remove 256GB storage option
Apple is expected to double the highest storage option of the iPhone Pros this year and per a new report from the Chinese site My Drivers (via GizChina), the 1TB iPhone 13 Pro Max will cost 14,099 Yuan (~$2,178) in China.

The highest capacity offered currently is 512GB. For reference, the maxed-out iPhone 12 Pro Max goes for $1,399 in the US and 11,899 yuan (~$1,839) in China.

In the US, the 1TB iPhone 13 Pro Max will supposedly be relatively less costly, given that iPhones are usually more expensive in China. The iPhone 12 series, for instance, commands a premium of up to 26 percent in the country.

Most sources have indicated Apple will retain last year's pricing structure, save for a recent one that said the new phones might cost more because of increased chip manufacturing costs.

Apple will introduce a more expensive 1TB storage option for iPhone 13 Pro


The My Drivers report reiterates that most new models will cost the same as their predecessors. For Chinese consumers, that would mean a starting price of 5,499 yuan (~$850). In the US, the 64GB iPhone 13 mini is expected to cost $699.

Based on the information provided, it appears that Apple will not offer a 256GB option for the Pro models, and they will only come in 128GB, 512GB, and 1TB variants.

The 512GB iPhone 12 Pro has a price tag of 11,099 yuan (~$1,715) in China and it looks like Apple is going to reduce the price of its successor to cater to those who may have preferred a 256GB model. 

According to the report, the 512GB iPhone 13 Pro will retail for 10,499 yuan (~$1,622), and the 512GB iPhone 13 Pro Max will be priced at 11,299 yuan (~$1,746).

iPhone 12 Pro vs iPhone 13 Pro (storage options and price in yuan)



The new series is rumored to feature a smaller notch, bigger camera sensors, new video recording capabilities, bigger batteries, a 120Hz refresh rate for the Pro models, and the A15 Bionic chip which will be based on TSMC's second-generation 5nm process. Apple apparently thinks these incremental changes will be enough to make the iPhone 13 one of the best phones of the year

The 2021 iPhone range will seemingly be announced on September 14 and will go on sale on September 24.

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This story is part of:

iPhone 13 leaks (71 updates)

Related phones

Apple iPhone 13 Pro specs
Review
  • Display 6.1 inches 2532 x 1170 pixels 120Hz Refresh rate
  • Camera 12 MP (Triple camera) 12 MP front
  • Hardware Apple A15 Bionic 6GB RAM
  • Storage 128GB, not expandable
  • Battery 3095 mAh
  • OS iOS 15.x
Apple iPhone 13 Pro Max specs
  • Display 6.7 inches 2778 x 1284 pixels 120Hz Refresh rate
  • Camera 12 MP (Triple camera) 12 MP front
  • Hardware Apple A15 Bionic 6GB RAM
  • Storage 128GB, not expandable
  • Battery 4352 mAh
  • OS iOS 15.x

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