The telecom industry is becoming fiercely competitive, not just because of the rising threat from Mobile Virtual Network Operators (MVNOs) and cable operators, but also because the overall customer base is not growing at the same clip as before. Add to that the fact that customers are growing weary of the Big Three due to rate hikes and it's easy to see why they are desperate to lock users into long-term commitments. T-Mobile previously made a couple of changes to make customers stay longer and is now running a new promo.
The Mobile Report has learned that the carrier is targeting customers who don't currently finance devices through a new deal. The promo will let those customers save $830 on a new flagship phone if they trade in an old device.
Though there's a trade-in requirement, customers will be delighted to know that even phones as old as the iPhone 11, Samsung Galaxy S10, OnePlus 9 Pro, and Pixel 6 qualify. It doesn't matter if the device is broken.
The catch here is that customers who go for the deal will have to stay with T-Mobile for two years. But then again, this is the whole point of the promo. T-Mobile doesn't want to lose customers who aren't bound to it already.
T-Mobile customers can trade in an old device and get a new flagship for $830 off.
Customers who aren't considering leaving the company anytime soon probably won't mind though, considering they will get an iPhone 16, Pixel 9, or Galaxy S25 for free or a discounted price, depending on the model they go for.
Are you skeptical of deals like these?
Yes, I want to be able to leave whenever I want
55.63%
No, it's a great way to get phones I can't afford
20.15%
Depends on how I feel about the company at the time
24.23%
If you are wondering whether you are eligible, don't expect T-Mobile to notify you. The offer will instead show up when you are shopping for a device in the T-Life app, assuming you qualify for it.
Additionally, store reps might be able to help you find out if you are eligible and assist you in claiming it. You can let them know that eligible customers have the "2025 Loyalty Trade" segment on their accounts, which can help them look it up.
The deal doesn't exclude any plan, including grandfathered legacy plans. Customers with active Equipment Installment Plans (EIP) don't qualify though.
This deal is yet another sign that T-Mobile is afraid of losing customers to rivals. The company is allegedly contemplating extending the duration of EIPs to 36 months. The company has also stopped giving discount bill credits to customers who pay off their devices ahead of time.
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Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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