A selection of Fitbit wearables is discounted on Amazon by as much as $50 again

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A selection of Fitbit wearables is discounted on Amazon by as much as $50 again
The world’s third-largest vendor of wearable devices might be no match for Apple when it comes to both volume and profit margins (especially profits), but thanks to a very diverse and robust product portfolio, Fitbit remains well ahead of arch-rival Garmin.

The Fitbit Ace and Alta are among the most popular ultra-affordable activity trackers stateside, receiving yet another important price cut today, along with the company’s not-so-successful first proper smartwatch. 

We’ll be honest with you, the Fitbit Ionic is not a great deal at $249.95 after a $50 markdown, mostly because a number of authorized retailers have been charging that on a regular basis since the $200 Versa made its commercial debut.

But the Fitbit Ionic Adidas Edition only saw daylight back in March in an obvious attempt to rival the Apple Watch Nike+ collection, now fetching $279.95 on Amazon with a silver gray aluminum case and two-toned Ink Blue/Ice Gray sport band.

That’s not bad at all, also representing a $50 discount compared to the athlete-friendly wearable’s typical list price. You can save a cool 50 bucks by purchasing the Fitbit Alta at $79.95 as well, while the $79.95 children-focused Fitbit Ace usually costs $99.95. 

It’s worth highlighting the Ace got the exact same $20 markdown last month, but the Alta is actually cheaper than ever before right now, having previously dropped from $129.95 to $99.95.

Finally, a Special Edition Fitbit Alta with a 22k gold-plated body will set you back only $99.95 for a limited time, netting you a solid $50 in savings. Who’s buying what?

source: Amazon
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