Do you think the Fitbit Ionic is a smartwatch worth buying?

Fitbit, famous America maker of smart fitness bands, today announced its very first smartwatch: Fitbit Ionic. The new wearable device looks exactly as expected - it's got a sporty wrist band, and a rectangular, 1.42-inch touchscreen display with 348 x 250 pixels and an impressive brightness of up to 1,000 nits (for high readability in sunlight). The screen seems to have a bit too much bezel around it, but maybe that's just us.

The Fitbit Ionic combines features that most smartwatches currently offer with Fitbit-specific stuff like a personal trainer (dubbed Fitbit Coach), running companion, and a swim exercise mode (this takes advantage of the fact that the device is water-resistant up to 50 meters). You can go here to take a proper look at the highlight features of the watch.

Mind you, this is not an Android Wear device, although it can be paired with Android and iOS phones. The Ionic runs Fitbit OS, which has its own app gallery that includes watch faces and apps like Pandora, AccuWeather, Strava, and Starbucks. Fitbit OS will be regularly updated, and more apps are going to be added to its store.

For now, you can pre-order the Ionic only via Fitbit's official website. The smartwatch costs $299.95, and comes in three color variants: Blue Gray / Silver Gay, Slate Blue / Burnt Orange, and Charcoal / Smoke Gray.

We want to know if you consider the Fitbit Ionic a smartwatch worth buying - vote in our poll below, or feel free to share your thoughts in the comments section.