Last April, before CEO Dan Schulman took over, Verizon introduced a three-year price lock across mobile and home internet plans. While that guarantee still holds true for internet plans, the company killed it for mobile plans when it announced its new Simplicity plan.
A promise made, a promise broken
This bit has been removed from the website. | Image by Verizon
Verizon made a big song and dance about the price pledge back then, tossing around buzzwords like "strong value commitment" and promises of "peace of mind." A little over a year later, those promises have fizzled out.
Verizon quietly revoked the price pledge from its myPlan offerings, seemingly in June, when the Simplicity Plan debuted.
Sure enough, the commitment is no longer anywhere to be found alongside myPlan, though the company continues to lock prices for home internet customers.
All references to the price lock have been removed from myPlan details. | Image by Verizon
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Verizon stays tight-lipped
Verizon continues to advertise the three-year price lock for home internet customers. | Image by Verizon
Attempts by Droid Life to get Verizon to confirm or deny any of this went nowhere. I managed to reach a live agent, who dodged the question multiple times before giving me a generic response:
Also, I have shared about price guarantee. Yes, it is 36 month contract.
Kenneth, Verizon's customer service rep, September 2026
Verizon's AI chatbot, on the other hand, flat-out claims that myPlan doesn't offer a 3-year price lock.
Looking at Verizon's updated website, I am inclined to believe the bot. That's what we have come to.
Here's why Verizon probably thinks it can get away with this:
If you signed up for myPlan while the price lock applied, Verizon won't touch your rates until your three years are up. But if you joined on or after June 16, 2026, you are out of luck.
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It's a bad look for a company on a transformation journey. Verizon already exaggerated by calling the price lock "industry-leading," despite not being able to match T-Mobile's five-year guarantee.
New CEO, new rulebook
As tempting as it is to diss Verizon for going back on its word so quickly, it's important to remember that the price lock came under then-CEO Hans Vestberg, and former Verizon Consumer CEO Sowmyanarayan Sampath, both of whom have since been shown the door.
Schulman is playing by new rules, which involve the cheap Simplicity plan, waived extra fees, and loyalty programs. These new initiatives have likely squeezed its ability to hold onto a price pledge.
In any case, as T-Mobile has shown us, price locks mean nothing.
Six-month unlimited plan is now 57% off
$90
$210
$120 off (57%)
Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.
Anam Hamid is a computer scientist turned tech journalist who has a keen interest in the tech world, with a particular focus on smartphones and tablets. She has previously written for Android Headlines and has also been a ghostwriter for several tech and car publications. Anam is not a tech hoarder and believes in using her gadgets for as long as possible. She is concerned about smartphone addiction and its impact on future generations, but she also appreciates the convenience that phones have brought into our lives. Anam is excited about technological advancements like folding screens and under-display sensors, and she often wonders about the future of technology. She values the overall experience of a device more than its individual specs and admires companies that deliver durable, high-quality products. In her free time, Anam enjoys reading, scrolling through Reddit and Instagram, and occasionally refreshing her programming skills through tutorials.
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