Fitbit's Alta is a fashion-oriented fitness tracker that can receive call and text notifications
Right off the bat, one of the main differences between the old Fitbit Charge and the new Alta is the design. Like many other Fitbit trackers, the Charge adopts bright colors and rubbery bands for an overall more playful look. In contrast, the Alta also comes with optional leather ($59) and metal ($99) bands.
Speaking of notifications, the Alta can receive notifications such as text and calendar alerts from a paired iPhone, Windows Phone or Android smartphone. Furthermore, the tracker will also send out Apple Watch-like inactivity alerts, kindly suggesting a step goal to avoid sedentarism.
While the leather and metal band options will surely be appreciated by the fashion crowd, it remains to be seen if the Fitbit Alta will actually be commercially successful with this customer segment. Other fashionable fitness trackers such as the Misfit Ray, several Jawbone models, or the Withings Activite Pop arguably do a better job of passing off as actual accessories than the Fitbit Alta. On the other hand, however, none of these trackers offer digital displays to be used for activity information and notification delivery.
What do you guys think of the new Fitbit Alta?