Watch the making of a Bentley promo video, shot entirely on an iPhone 6

Watch the making of a Bentley promo video, shot entirely on an iPhone 6
One wouldn't expect from an iconic car maker like Bentley to resort to the iPhone 6 only to shoot artsy promo videos, but this just happened. In the newest edition of its "Intelligent Details" series, Bentley's video is about the Savile Row Bespoke exhibit that is underway in the nation's capital of Washington D.C. Savile Row is where a number of high-end fashion and custom tailors are situated, and where a driving jacket sewn exclusively for Bentley has made a cameo.

Being a sponsor of the event, Bentley teamed up with the director Austin Reza who was responsible for another promo of the car company, highlighting the Mulsanne model, which was shot with an iPhone 5s last year. Thus, we can say that Bentley and Apple have a good relationship going on, resulting in these win-win videos that both showcase the photographic prowess of the newest iPhone 6, and the exquisite styling of the Bentley vehicles and the paraphernalia that comes with.

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)



1. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Inb4 patriot start wetting himself

2. gaming64 unregistered

Nope. It's just product placement but I'll give credit to Apple for having close ties. Who knows? Maybe these guys are collaborating together to make the Apple Car or the iCar.

13. brunelian92

Posts: 79; Member since: Feb 04, 2015

This isn't the first time Bently and Apple have done this so I don't see why this is a suprise.

3. Macready

Posts: 1830; Member since: Dec 08, 2014

Sad how money paid by Apple results in lower quality than necessary. No depth of field control and a lot less real resolution/detail visible during indoor shots (specifically the interview bits), than a professional camera would give. More noise too, possibly one of the reasons why they went for B/W, as it flatters and hides noise.

4. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

You do realise its a collaboration to showcase iphone 6 quality as a phone and promote Bentley too? You do realise its not a typical high end promo that car companies do with hollywood cameras and production right?

12. Macready

Posts: 1830; Member since: Dec 08, 2014

I do and it doesn't change a single point of what I mentioned. It also doesn't single out any iPhone feature in particular, since any 2013-2015 higher end phone could have pulled this off.

5. Neros

Posts: 1016; Member since: Dec 19, 2014

How much did apple pay for this bs?

6. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

More than you can afford pal...


Posts: 2817; Member since: Oct 03, 2012

Sorry i am not impressed!

10. brian81

Posts: 68; Member since: Nov 09, 2012

Quite nice

11. Sauce5 unregistered

look at all these upset fanboys lolz

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless