UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II

UK's Advertising Standards Agency rules that the iPhone 4 is thinner than the Samsung Galaxy S II
When we got the Samsung Galaxy S II prototype back in April, the first thing to do was to size it up with the previous "thinnest smartphone" - Apple iPhone 4, as shown in our video below.

At 0.33" (8.49mm), the slab indeed looks anorexic, even next to the svelte 0.37" (9.3mm) of the iPhone 4. UK's Advertising Standards Agency has now ruled, however, that it would be misleading to advertise the Samsung Galaxy S II as the thinnest smartphone, since it has this bulging "hump" at the bottom, where it measures 0.39" (9.91mm), and the fattest part is where the measures should be taken at, argues Apple, because it impacts the overall dimensions.

The Sony Ericsson Xperia arc, for example, measures 0.34" (8.7mm) in the middle, so the company can also boast a very thin handset, not to mention the NEC MEDIAS E-04S, which sports 0.3" (7.7mm) of waistline, but is only available in Japan.

Anyway, this seems like a small victory in the pissing contest epic battle between Apple and Samsung lately, which obviously now spans from courts to advertising control bodies. 



Related phones

Galaxy S II
  • Display 4.3" 480 x 800 pixels
  • Camera 8 MP / 2 MP front
  • Processor Samsung Exynos 4 Dual, Dual-core, 1200 MHz
  • Storage 32 GB + microSDHC
  • Battery 1650 mAh(9.00h 3G talk time)

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66 Comments

1. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

insane !!!

24. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

It's all just so petty, I am so speechless. Peter you are right this is insane!

25. PeterIfromsweden

Posts: 1230; Member since: Aug 03, 2011

If the GS2 is thinner than the iphone (which it is), then it is thinner. That's simple !!! Apple needs to be stopped.

28. taco50

Posts: 5506; Member since: Oct 08, 2009

That's the point it's NOT thinner.

30. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

But you need the case on an iphone to make it work properly... So I guess, when you really think about it the iPhone is much much thicker. LOL But yeah i agree the iPhone is thinner if you count the back which should be counted... This is one ad agency I wonder if this will effect the how samsung advertises...

61. remixfa

Posts: 14605; Member since: Dec 19, 2008

I just thought of something... this is a lie. we all know the iphone4 doesnt work without a case on it, so you dont "hold it wrong", so therefore the case should be part of the measurement.. lolol

2. ayephoner

Posts: 858; Member since: Jun 09, 2009

point - apple

11. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Point? You mean game over, lol. Samsung is just fishing for a rematch now. Samsung = Thief

3. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Who even cares anyway? In real life when you hold both phones both are freakin slim/thin period. . .

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

wow.. really? seriously?? and i thought apple was petty before. its not like anyone goes "well i just wanna have the thinnest phone, screw everything else"

7. PimpStrong

Posts: 310; Member since: Jul 25, 2011

Phenis envy.

12. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Look at it this way. If you had a product you would want all you credit. Its easy for you to be mad at Apple for this because its not your favorite product. But if this was a whatever phone you have you would care. - Its easy to say this is petty when its not your money or your investment. -Also if it is the thinnest then you can market that. For the same reason Samsung made the claim in the first place.

16. remixfa

Posts: 14605; Member since: Dec 19, 2008

no, unlike some people i am not firmly in one camp or another the move is petty.. period. it doesnt matter if its from samsung, apple, lg, or mother goose.

18. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Its not petty for anyone. It is a selling point. and the point of a business is to make money and protect your assets

26. remixfa

Posts: 14605; Member since: Dec 19, 2008

and you would be saying this if the role was reversed and samsung whined to the courts and won? somehow i doubt it.

27. taco50

Posts: 5506; Member since: Oct 08, 2009

It's not petty. This helps Apple's marketing and has been helping Samsung's marketing even though it wasn't true vent aren't you upset with Samsung for advertising a false claim?

32. Kjayhawk

Posts: 294; Member since: Oct 07, 2010

I don't know it looks kinda desperate. Apple looks desperate a lot though remember when they were posting videos of other devices showing they had a less severe death grip... Its kinda pathetic you have to admit, but you have to do whatever to strike a profit... Also Samsung says the SGS2 is the thinnest dual core smart phone I believe... Which i think they still have the title for that. The thinnest smart phone is one released in japan, So I would hope they would have changed there slogan seeing as they haven't had the thinnest smartphone, for awhile now... People should do some quick research before they make false claims, like apple seemed to do here... "Vent aren't you upset with..." I'm upset that you still haven't fixed your spelling. In long comments I can understand but only 3 lines come on.

46. taz89

Posts: 2014; Member since: May 03, 2011

i have not seen samsung at least in the uk claim the gs2 is the slimmest smartphone..i have seen it advertised as slimmer,faster etc

38. James0202 unregistered

King, It is my money and my investment according to the shares I own of Apple, and it IS easy to say that the firm has been getting a little ridiculous lately.

5. cathy361163 unregistered

It is very unfair to say that a phone is 8.5mm thick when in some parts it is 9.9mm thick.

6. PimpStrong

Posts: 310; Member since: Jul 25, 2011

It would be better for the Galaxy S II to be as thick as the first one and use the extra space for a bigger battery. We REALLY don't need to go down to quarter inch phones.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

i totally agree. add a few MM back and use it for battery space. way more important than "thinnest".

66. taz89

Posts: 2014; Member since: May 03, 2011

samsung have released a official extended battery for the gs2..it is 2000mah and comes with back cover..it makes the back completely flush with the hump so the overall phone thickeness becomes 9.9mm which is still very thin..this is for the international version and i am guessing will work with the at&t version too..recommend to all owners of this version of the s2. http://www.mobilefun.co.uk/genuine-samsung-extended-battery-kit-for-galaxy-s2-2000mah-eb-k1a2ebegstd-p31732.htm

8. vette21man

Posts: 351; Member since: Apr 06, 2011

I think Apple's point is valid. Would you say a person with an itty bitty waist and a big rear is skinny? Maybe for another forum...

9. PimpStrong

Posts: 310; Member since: Jul 25, 2011

10. Pekepek unregistered

who the hell cares????????we dont want an iphone anymore!!!!!

13. iKingTrust

Posts: 716; Member since: Jul 27, 2011

you. NOT we. We love the iPhone

35. Whateverman

Posts: 3295; Member since: May 17, 2009

No, actually I think he pretty speaks for the majority.

14. Tmachaveli

Posts: 425; Member since: Apr 01, 2011

Okay that was great news...

15. Mobile-X-Pert

Posts: 565; Member since: Dec 20, 2010

What people don't understand is that the thinner the phone is the more uncomfortable it gets. Just look the iPOD touch 4th gen, you can't even type correctly on it and it is not very comfortable to hold.

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