Pepsi confirms plans to launch a phone in China, probably a mid-range Android phablet

Pepsi confirms plans to launch a phone in China, probably a mid-range Android phablet
A few days ago, evidence suggesting that the Chinese branch of Pepsi is about to launch a phone was uncovered in the form of an official Weibo channel called "Pepsi Phone". At the time, this sounded like a rumor out of far left field, seeing that the Pepsi brand has nothing to do with mobile phones. As it turns out, however, Pepsi confirmed earlier today for Reuters that the rumors are true.

Unfortunately, Pepsi representatives did not mention any details about the company's first incursion in the smartphone market aside from the fact that Pepsi will be licensing its brand to a smartphone maker and that the phone will only be available in China. 

While Pepsi did not divulge any details about its first phone, a report recently claimed that the handset will land as the Pepsi P1 and will be a mid-range Android 5.1 Lollipop phablet. The rumored specs include a 5.5-inch display with a resolution of 1080 by 1920 pixels, a 1.7GHz MediaTek MT6592 chipset paired with 2GB of RAM, 16GB of internal storage space, a 13MP primary camera, a 5MP secondary shooter, and a 3000mAh battery. 

Allegedly, the Pepsi P1 will sell little more than CNY 1,299 (about $205 at the current conversion rates). If this rumor turns out to be accurate, then Pepsi will officially unveil its phone on October 20th. 

What do you guys make of all this? Do you guys think that Pepsi can flex its marketing muscle to sell a considerable number of phones?

source: Reuters


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless