Nokia Lumia 630 ad puts emphasis on apps, says close to nothing about the phone itself
![Nokia Lumia 630 ad puts emphasis on apps, says close to nothing about the phone itself](https://m-cdn.phonearena.com/images/article/56667-wide-two_350/Nokia-Lumia-630-ad-puts-emphasis-on-apps-says-close-to-nothing-about-the-phone-itself.jpg?1401460920)
Nokia's latest ad about the Nokia Lumia 630, which is the first Windows Phone device in the world to come with WP 8.1 and on-screen navigation buttons, does not focus on the affordable mid-ranger itself, but on apps that are available for the platform. It's purpose is toprobably prove that the existing app gap between Windows Phone and Android/iOS is not that large.
The ad boasts that some of the more popular an essential social apps and games are already available on the Lumia 630 - Viber, Shazam, Instagram, Vine, and Asphalt 8: Airborne, to name a few. Yes, it is mainly targeted at the younger generation, and hopefully for Microsoft, which owns Nokia's Devices & Services unit, it will close its eyes to certain hardware limitations of the Lumia 630, such as the missing flash..
Without further ado, check out the ad below:
source: Nokia via Neowin
Without further ado, check out the ad below:
![Video Thumbnail](https://img.youtube.com/vi/3RknZA9XQvY/hqdefault.jpg)
source: Nokia via Neowin
Things that are NOT allowed: