Nokia Lumia 630 ad puts emphasis on apps, says close to nothing about the phone itself

Nokia's latest ad about the Nokia Lumia 630, which is the first Windows Phone device in the world to come with WP 8.1 and on-screen navigation buttons, does not focus on the affordable mid-ranger itself, but on apps that are available for the platform. It's purpose is toprobably prove that the existing app gap between Windows Phone and Android/iOS is not that large.

The ad boasts that some of the more popular an essential social apps and games are already available on the Lumia 630 - Viber, Shazam, Instagram, Vine, and Asphalt 8: Airborne, to name a few. Yes, it is mainly targeted at the younger generation, and hopefully for Microsoft, which owns Nokia's Devices & Services unit, it will close its eyes to certain hardware limitations of the Lumia 630, such as the missing flash..

Without further ado, check out the ad below:



source: Nokia via Neowin