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Apple releases new ads for Apple Pay: "They send, you spend"

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By Alan Friedman

Updated: Jan 24, 2019, 1:01 AM

In an effort to take on peer-to-peer online payment system PayPal, Apple last year added a new feature to Apple Pay that allows iOS users to send and receive cash in the Messages app. You can even ask Siri to initiate the transaction. On Wednesday, Apple released three short ads for this Apple Pay feature. Each one has a snazzy new tag line: "They send, you spend."

In all three spots, an iOS user needs money immediately to make a purchase. A message is eventually sent containing enough money for the transaction to be completed via Apple Pay. So whether someone is buying doughnuts, a shirt or salsa, money is a quick message away. No additional app needs to be installed, and the cards already in a user's Apple Wallet can be used to send money. Incoming funds go directly to the Apple Pay Cash card also found in the Apple Wallet app.

Check out the new the new ads. You'll find one at the top of this article. The other two are in the video slideshow directly below.

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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