New Nokia Lumia 925 ad shines some light on low-light photography

New Nokia Lumia 925 ad shines some light on low-light photography
Nokia has not only lifted itself up, but has taken the whole Windows Phone platform on its shoulders. Thanks to the low-lighting photography niche, Windows Phone has gathered some momentum globally. Don't think that Nokia doesn't understand this. In a cute television ad made for foreign markets, Nokia shows a group of kids out on the street. Note that one is eating an apple while another is wearing a shirt with a robot of some sort (Android?) printed on it.

These clever kids want to take a picture in the dark of the night with a smartphone, so they wait for a car with its headlights on to illuminate the scene before taking the shot, but it still fails to come out. So as we leave the kids on the street, trying to get a decent photo in the dark, Nokia informs us that "for night time photos that you'll actually want to share," the Nokia Lumia 925 takes the best photos in any light, even without the flash.

It might not be as exciting as the Wedding Day fight spot from Microsoft, but it certainly gets the point across.



Thanks, Anonymous Tipster!

source: Nokia

Related phones

Lumia 925
  • Display 4.5" 768 x 1280 pixels
  • Camera 8.7 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB
  • Battery 2000 mAh(12.8h 3G talk time)

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26 Comments

1. akki20892

Posts: 3902; Member since: Feb 04, 2013

i don't know what they guys was talking about???????? but still it's a funny commercial.

4. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I also don't understand, but I think it is enough clear even without any words. :)

13. omar300

Posts: 210; Member since: Jun 24, 2012

i think this situation is much more fun than just having great camera that will capture picture in just one try.

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Perhaps it depends on situation seriousness. :)

2. mariosuneo4

Posts: 75; Member since: Aug 07, 2013

why they make only camera centric commercials??? why dont they just change the theme???

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"why they make only camera centric commercials???" Sad but maybe because at the moment there is nothing much to say apart the camera. :(

14. omar300

Posts: 210; Member since: Jun 24, 2012

nokia is whopping everyone's butt with their camera so i dont see why they shouldnt advertise it. i guess they want people to think: camera- nokia, just like people think, encryption- blackberry, design- Htc ugliness- samsung, :p just kidding.

22. shadez10

Posts: 427; Member since: Jan 15, 2012

nokia has better designs than HTC...

3. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Nice commercial, I like it. :)

5. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

Nokia Lumia's key feature is camera and its awesome i understand that so does alot of others. but you should also focus on your other departments too... Nobody wants just a camera phone, they want a great camera on smartphone. An all in one package. I am no hater but right now we have enough camera centric ads by nokia. Now its time show your other features like super sensitive touch,great pure motion clear black display,music,and windows phone os it self, it will help wp to get much more recognition.

7. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

And of course nice commercial......:-)

9. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Nokia Lumia's key feature is camera and its awesome i understand that so does alot of others. but you should also focus on your other departments too... Nobody wants just a camera phone, they want a great camera on smartphone. An all in one package." Agree, and waiting more news about Sony i1 (a.k.a. Honami). :)

6. ItsMyChoice

Posts: 37; Member since: Mar 19, 2013

Amazing ad like Nokia.

8. Ronny666

Posts: 128; Member since: Jun 08, 2013

I'm guessing that Nokia forgot that flash light exist in current smartphones.

12. BillyG

Posts: 305; Member since: Sep 24, 2012

its one of nokia desperate attempts

17. Damo579

Posts: 266; Member since: May 18, 2013

Not at all. Apple has a commercial talking about their camera so there is nothing wrong with Nokia saying their camera is better,which is true in low light situations.

18. BillyG

Posts: 305; Member since: Sep 24, 2012

thats why we have flash. and nokia 'forgot' to show that, it shows how desperate nokias are

16. Damo579

Posts: 266; Member since: May 18, 2013

Yes but the LED flash on phones are horrible.

19. BillyG

Posts: 305; Member since: Sep 24, 2012

then you don't know how to use it. if flash is so bad, then why nokia also put flash on their phones and even use xenon flash on the 1020?

23. hmmm...

Posts: 81; Member since: Jun 05, 2013

The Led flash on 1020 is most likely for capturing video which needs constant lighting. Xenon cannot be on for long periods of time. Xenon is still better for taking pics. Lumia pureview can take good night pics even without flash. Maybe that is what the ad is trying to convey.

11. Muzhhur

Posts: 261; Member since: Sep 14, 2012

Why always are using iphones??? why???? LMAO

20. cdgoin

Posts: 614; Member since: Jul 28, 2010

OK commercial.. After the picture fails they should have one of the other guys "GO OH WHAT WAS I THINKING" and pull out his Nokia and then take a perfect shot WITHOUT the need for the lights.

21. RobotMan

Posts: 145; Member since: Apr 13, 2012

Most people will think that Nokia phone need the help of the car light to take picture.

24. ShenAlJoker

Posts: 113; Member since: Jul 19, 2013

YEAH!!!!!!!! Dumb @$$es like U!!!!!!!!

25. -box-

Posts: 3991; Member since: Jan 04, 2012

Good ad, but they need someone with a 925 to walk (or drive by), take the shot, and NFC or Bluetooth share it, and move on. Like a friend is driving by, sees them, takes the picture, stops and sends it to them. Illustrates the point.

26. Supaheight

Posts: 66; Member since: Sep 29, 2012

if you speak french you would find it funny

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