Kohl's Will Sell the Apple Watch from November 15
Reportedly, the active wear and wellness category is on its way to generate 20% of Kohl's sales in the future. For example, after two years of partnership, FitBit has become a $100 million dollar a year business for the chain.
According to the store, this partnership is a way for Apple to "add hundreds more distribution points beyond the city centers that typically house Apple stores, and reach a more modest-income shopper." For customers, this is just one more place nearby where they can get to see the Apple Watch, and potentially buy it. The chain will stock 10 kinds of Apple Watches, shown on four-foot-tall display fixtures that showcase four different models.