Indian Micromax signs Hugh Jackman as a brand ambassador

Indian Micromax signs Hugh Jackman as a brand ambassador
Depending on where you live, Micromax could be both a profoundly familiar smartphone manufacturer, or a complete stranger. Based in India, it's one of the leaders in the growing local market, but unlike many of the smaller Asian manufacturers, Micromax has actually taken a decidedly Western approach to the way it conducts business. With that in mind, it shouldn't be a surprise to see that the company has now enrolled movie star Hugh Jackman's services as a brand ambassador.

Jackman's first appearance is in a ten second long clip teasing the upcoming Micromax Canvas Turbo, said to come with Android 4.3 out of the box, and expected to sport a 1080p display along with a quad-core chipset.

Micromax CMO Shubhodip Pal is in an expectedly good mood after the deal:


And Jackman, of course, also did his part:


There's currently no word on when the Micromax Canvas Turbo will come out, though it's expected to see an official release before the end of the year. In any case, it'll be interesting to see whether non-global manufacturers such as Micromax will end up playing a notable part in the smartphone market in the years to come, for their appetite is admirable.


source: AndroidOS

FEATURED VIDEO

31 Comments

1. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Lower costs appeal more to Indian Customer than Hugh Jackman. Haha... MicroMax spends huge money on promotional stuff. They should spend some one their service center quality and lower the prices of their flagships, which they've increased ridiculously, which is evident after failed launch of Canvas 4. Doodle 2 follows the same path. I'm not against MicroMax, in fact I own 2 MMX phones and those are very good. But for the future to be bright they need some serious steps.

4. addicted2088

Posts: 57; Member since: Sep 25, 2012

I don't think their service center quality will ever improve. My reason for that is that they don't make any of these phones themselves, they're all imported from China, so they don't really have a clue about fixing them if stuff goes wrong. In fact, I don't think the Chinese companies making these handsets want them to be fixed, they seem to be more of "use and throw" products, even though they're quite good.

8. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Well it will improve if they try a little. Currently they offer service through third-party service centers. Third party service is always the worst. If they start service centers on their own, I guess that'll be much better.

27. harshmthakkar18

Posts: 2; Member since: Oct 18, 2013

there is a BBM! icon in the picture!! so i guess We will get BBM included in the phone And Ya the service needs to be improved

15. vikk2232153

Posts: 19; Member since: Oct 18, 2013

addicted2088....first get your facts correct....Micromax does not rebrand chiese phones. It is compeltely an Indian company and it has manufacturing plamts in NOIDA. All of the components are made by Indian companies and nothing is imported from china other than screen panels. There is company called mediatek which has centres all over the world build processors for them in Noida. It is true that Ieven I do not like Micomax phones but please do not speculate things which you have only heard as rumours. Micromax is a pure Indian brand..I repeat. and morever every chinese product is not bad., it depends on what your are buying, remember all big companies including Apple, Samsung, LG buy their components from china and then assemble them in their respective countries in which they want to sale. The reason micromax phones are cheap in price is the same, they do not import the components from foreign countries rather buy all of them from indian firms and then assemble it resulting in cutting of duties which are levied on importing of products from other countries. The reason samsung, apple is costly in India is the same, they are not manufactured in India, they are imported in India, resulting in various duties to be imposed on them, so a Galaxy s4 which costs you around 25000 costs you around 42000 in INDIA. I hope you understand the point now.

17. rd_nest

Posts: 1656; Member since: Jun 06, 2010

LOL.. micromax fangirl!!

18. nekkantinaresh

Posts: 1; Member since: Oct 18, 2013

vikk2232153 - Mircomax is not an OEM (Original Equipment Manufacturer). They don't manufacture phones, they Assemble phones. In a Micromax phone, no hardware component is made by Micrromax. They only own the Brand Name and Design. You need to learn a bit of economics. The price paid for the components imported from China after paying all import duties is still considerably less than the price paid for the same components manufactured in India. In simple economic terms, Competitive Cost Advantage for manufacturing lost cost electronics lies with China and Taiwan and not India. India's Competitive Cost advantage lies in Software products which is the precise reason for the growth in the IT Services sector Coming to the reason why the Micromax phones are priced lower compared to the International brands, it is mainly due to components from cheaper brands like Mediatek instead of Snapdragon, Chinese panels instead of Sharp/LG panels, Unbranded camera sensors instead of Sony BSI sensors etc. Also note that they don't have any R&D expense which forms a major part of price of the smartphone and hence they can competitively price their products below competition.

20. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Lol I guess Vikk, you need to get facts correct. Micromax clearly rebrands products bought from Chinese manufactures with a very minimal customization. There are lot of clones similar to MMX phones around. Even the Canvas 4 is rebranded blu life one, while Doodle2 is Blu life view. MediaTek is fabless chinese SoC company.India severely lacks Electronics manufacturing abilities. Most of stuff is manufactured in China, I guess they only assemble it back in Noida unit.

25. vikk2232153

Posts: 19; Member since: Oct 18, 2013

Is it?...Ok,,then you are free to think what you want to.

29. b1acktiger

Posts: 223; Member since: May 19, 2012

Come on boi ! Dont confuse people. Micromax doesn't manufacture anything. The only have sales offices all over India, Not Manufacturing. Only rebrand the others design and sell in market. Its purely made in China. Except Lava, No Indian maufacturer make phones. If you don't believe, Go to some retail store and see the maufacturer address and name. Samsung S4 is made in India.

32. saiki4116

Posts: 413; Member since: Mar 31, 2011

LAVA have the best quality of all Indian companies.

31. saiki4116

Posts: 413; Member since: Mar 31, 2011

Why does Canvas 4 resemble like BLU phone..?

7. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Hmm do they have any after sales service? Their service centers are a blackhole ... whatever goes in never comes out and if you persist that you want them back you will be greeted by hoodlums.

9. eisenbricher

Posts: 973; Member since: Aug 09, 2012

I guess you are right. I faced a little sim slot problem a while ago because my own mistake but even though my handset is within warranty period I fixed the problem from local repair guy in matter of hours. Why should I send back my handset to them? They would certainly have kept it there for at least half month.

26. harshmthakkar18

Posts: 2; Member since: Oct 18, 2013

there is a bbm icon in the picture!! so i guess We will get BBM included in the phone And Ya the service needs to be improved

2. asingha94

Posts: 295; Member since: Apr 08, 2012

I had micromax canvas 2 & they need to improve lots of things.Their hardwars are messed up.But obviously happy to see a company from my country growing up that fast & also love jackman!!

3. Adithya7184

Posts: 322; Member since: Mar 05, 2011

i just dont know what to react!!!

12. rd_nest

Posts: 1656; Member since: Jun 06, 2010

lol..

5. vikk2232153

Posts: 19; Member since: Oct 18, 2013

Though I am from India but I would like to add here that Micromax as a brand is not bad, they have manufactured some of the very good devices, their micromax canvas HD is still the best seller in india even surpassing its own successor canvas 4. But the problem with this company is the poor after sales support. Suppose if your phone develops some defect and you go to their service center, you will face nothing more than embarrassment. They will take months to give a replacement or even 20-25 days for even a minor problem. Even the company has to survive in future, they have to take care of after sales apart from adding new customers. Remember a good company takes care of its old customers in the same way it looks at new ones. Secondly, the company has now realised that they have started doing good business, so they have increased the prices all of a sudden and they are undigestable now. Do not take customers for granted Micromax, they are not fools. Who would buy a phone with 1.2 ghz quad core at 19000 Rs.

10. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Canvas 4 was a huge mistake. Remember the ridiculous amount of hype they generated before its launch and the 5k pre bookings? All was for a disappointing overpriced product.

16. vikk2232153

Posts: 19; Member since: Oct 18, 2013

surely canvas 4 was a disappointment. People are still loving canvas HD. They have glued themselves to 1.2 ghz processor, they are not thinking beyond that and canvas 4 would have been a hit if it has FHD panel and a slightly faster processor than its predecessor.

6. veer.d

Posts: 89; Member since: Jul 12, 2013

MICROMAX a cheap indian company which import phones from china (not parts but full phones probably from ZTE) and sell there at higher prices. Good business almost zero investment and only profit.

13. Adithya7184

Posts: 322; Member since: Mar 05, 2011

Nope.its blue life!!!!

14. vikk2232153

Posts: 19; Member since: Oct 18, 2013

veer.d and @addicted2088....first get your facts correct....Micromax does not rebrand chiese phones. It is compeltely an Indian company and it has manufacturing plamts in NOIDA. All of the components are made by Indian companies and nothing is imported from china other than screen panels. There is company called mediatek which has centres all over the world build processors for them in Noida. It is true that Ieven I do not like Micomax phones but please do not speculate things which you have only heard as rumours. Micromax is a pure Indian brand..I repeat. and morever every chinese product is not bad., it depends on what your are buying, remember all big companies including Apple, Samsung, LG buy their components from china and then assemble them in their respective countries in which they want to sale. The reason micromax phones are cheap in price is the same, they do not import the components from foreign countries rather buy all of them from indian firms and then assemble it resulting in cutting of duties which are levied on importing of products from other countries. The reason samsung, apple is costly in India is the same, they are not manufactured in India, they are imported in India, resulting in various duties to be imposed on them, so a Galaxy s4 which costs you around 25000 costs you around 42000 in INDIA. I hope you understand the point now.

23. jibraihimi

Posts: 800; Member since: Nov 29, 2011

Yes right every Hayabusa purchased in India is manufactured in India, right......????!!! Do you know what's is the difference between Manufacturing and assembling.....????

24. vikk2232153

Posts: 19; Member since: Oct 18, 2013

haha..no i will take lessons from you on this..lol...pity on you. ..a big laugh again.

28. Adithya7184

Posts: 322; Member since: Mar 05, 2011

dude....you are commenting like you did a research on micromax....lol....compare chinese Blue life one with canvas 4...then you will know who is wrong n who is right>>>>

11. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Good decision Micromax. I like Hugh Jackman.

19. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

As an Indian i can say that Micromax phones are awesome. But their service isnt comparáble with say, Samsung and Nokia. That is the main reason i stay away from their phones. Not because of the products, their are great mind you, but the service. Best service is for Samsung and Nokia in India, at least where i live. Now Sony have also improved a lot.

21. aditya.k

Posts: 496; Member since: Mar 10, 2013

Next phone will cost more than a Note 3 I guess..

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.