Facebook is the most popular mobile app according to comScore's latest survey
The 1084 smartphone users surveyed for the report spend an average 68.2 hours a month using apps on their handset, and 29.6 hours using apps on a tablet. As you might expect, those in the 18 to 34-year old demographic use apps much more than those in the older demographics. These "Millennials" average 90.6 hours of app use a month on their phones, and 34.7 hours a month using apps on their tablets. The 18 to 34-year old demographic is more apt to find apps they are interested in from sources outside an app store. This group is the perfect target for app-install ads.
One thing that smartphone users of any age are likely to do is to move the app they use the most, to the home screen. 73% of smartphone users want to be able to quickly open their favorite app; only 10% place their most used app into a folder on a secondary screen. And comScore has discovered that smartphone owners spend 80% of their app-using time with one of their three favorite titles. This explains why writing apps is a hit or miss business.
According to comScore, messaging apps are widely used by the Millennials. In fact, the 18 to 34-year old group loves to use messaging and music apps over all others. Interestingly, one of the fastest growing apps with a year-over-year subscriber growth rate of 651%, is Timehop. The app allows you to see what you were doing on social media on the same date as today, but during a different year. And thanks to the larger screens found on tablets, those streaming YouTube on a slate are spending 90% more time per session watching videos than they did last year. Smartphone users have increased their YouTube session time by 34% year-over-year. Increasingly larger smartphone screens might be the reason why.
The survey also revealed that only 9% of those in the 18 to 34-year old bracket use two hands to hold their smartphone. That figure rises to 34% for those 55-years of age and older. Is arthritis to blame? Here's a stat for developers to remember: push notifications are just as likely to be rejected as they are to be accepted by users. In fact, more users are willing to share their location than accept a push notification.
Check out some of the graphs and charts related to the survey by clicking on the slideshow below.