Disney shows off MagicBand wearable device for park guests

Disney shows off MagicBand wearable device for park guests
With all of the talk about wearable devices like Google Glass and smartwatches becoming a $6 billion business, this is no Mickey Mouse market. Or maybe it is. The Chairman of Disney Parks and Resorts, Thomas Staggs, appeared at D11 on Wednesday and showed off Disney's own wearable device that park guests can use to eliminate paper tickets. Watch the video below and you'll hear The Incredible's Edna Mode give a shout out to Google Glass and Sergey Brin.

The MagicBand, which will be available this year, allows Disney guests to enter the park, make purchases and open the door to your Disney hotel room. It is like wearing your park tickets, a credit card and hotel key on your wrist. The MagicBand is just one part of the My Magic Plus experience which allows you to arrange your favorite things at the Disney parks and resorts prior to your trip, including dinner reservations. This is done through a new web site and app called My Disney Experience. The app will allow users to select three Fast Pass times before even arriving at the park, and arrange for VIP seating at fireworks, parades and character appearances.

Disney, as usual, has outdone itself. If you opt in, the MagicBand can contain information like the wearer's name and birthday. Hidden sensors that only Disney cast members can view, could lead to an exchange where Cinderella turns to a little girl and without prompting, says "Happy Birthday Audrey". Imagine the good will that Disney can build with this technology. The kid will never be the same and the parents will always remember the moment.

Guests to the parks will not be forced to wear the MagicBand and those that do use it can control the amount of personal information they decide to give up.


source: AllThingsD

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5 Comments

1. Jphones

Posts: 258; Member since: Feb 10, 2012

Thats cool dam to bad they didnt have this when I was a kid

2. joseg81

Posts: 204; Member since: Jul 15, 2011

cool idea. now i'm just waiting for the conspiracy theorists to start saying that this is Disney's way of controlling their guests and enslaving the human race lol

3. jsdechavez

Posts: 814; Member since: Jul 20, 2012

Watched Eurovision 2013 in Malmo, Sweden. Everyone in the audience had this wristband which was made to glow in unison.

4. ilani

Posts: 90; Member since: Dec 23, 2011

OMG, if i was a kid and the charcters knew who i was, and that it was my birthday i would be in heaven! talk about magical!!!!!

5. Rager722 unregistered

NWO everyone

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