BlackBerry re-enters the South Korean market armed with the $530 Priv

BlackBerry re-enters the South Korean market armed with the $530 Priv
Having left the South Korean consumer hardware market three years ago, BlackBerry has decided to re-enter with the launch of its Android-powered Priv handset. Even though the decision seems a quizzical one -- Korea is dominated by local brands such as Samsung and LG -- John Chen apparently sees some value in rolling out a device that is now almost a year old.

Where the Priv has almost completed the assumed one-year life cycle since it was first showcased, it's now much cheaper than it once was. The Canadian firm wanted a whopping $749 for the Priv initially, and while the price has dropped considerably since, BlackBerry's 598,000 won ($534) asking price in Korea still seems incredibly steep.

Making the Priv available to such a tech-savvy demographic can perhaps be considered as a positive. Even so, it's seemingly doubtful that consumers will rush to pick up an ageing handset from BlackBerry given the many local options with generally better reviews. 

As a refresher, the Priv packs a 5.4-inch 1440 x 2560 display, Qualcomm's Snapdragon 808 and 3 GB RAM, among other treats. You can check out our full review of the device here, and be sure to have your say on this story via the comment section. 


source: Yonhap News via CrackBerry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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69 Comments

1. Mxyzptlk unregistered

*face desk* Chen is not only releasing a one year old device in Galaxy and LG land, but he's releasing it at a premium price for a handset that doesn't really have the pull to be a premium costing handset. This is a ridiculous move.

3. LebronJamesFanboy

Posts: 671; Member since: Mar 23, 2013

I got excited since I assumed the Priv's internal components would have received an upgrade.

4. Podrick

Posts: 1283; Member since: Aug 19, 2015

Priv with SD 820 would have been great with that price.

7. meanestgenius

Posts: 21164; Member since: May 28, 2014

*Face palm*.

11. Mxyzptlk unregistered

*I don't care.*

13. meanestgenius

Posts: 21164; Member since: May 28, 2014

*Yes you do.* Or you wouldn't have bothered to respond.

16. Mxyzptlk unregistered

I don't care at all. Get over it.

19. meanestgenius

Posts: 21164; Member since: May 28, 2014

Yes you do. Stop being such a coward and just admit it.

32. Mxyzptlk unregistered

You would want that being a megalomaniac and all.

36. meanestgenius

Posts: 21164; Member since: May 28, 2014

I don't need to want what's already the truth.

38. Mxyzptlk unregistered

That you're a megalomaniac tool? Of course.

40. meanestgenius

Posts: 21164; Member since: May 28, 2014

Nah, that you're a cowardly troll.

46. Mxyzptlk unregistered

I'm not the one who hides behind a computer spewing bs all the time.

53. meanestgenius

Posts: 21164; Member since: May 28, 2014

You just told your biggest lie yet.

54. Mxyzptlk unregistered

You not being incompetent? Yeah that would be a huge lie.

58. meanestgenius

Posts: 21164; Member since: May 28, 2014

That was as lame as you are incompetent.

62. Mxyzptlk unregistered

You're done.

66. meanestgenius

Posts: 21164; Member since: May 28, 2014

You wish.

14. BobbyDigital

Posts: 2122; Member since: May 29, 2014

Totally agree with you there Mxy. Totally.

18. Mxyzptlk unregistered

...did I just escape the twilight zone?

20. meanestgenius

Posts: 21164; Member since: May 28, 2014

Your pandering to each other is amusing. Lmao!

21. BobbyDigital

Posts: 2122; Member since: May 29, 2014

Not as amusing as your constant trolling of anyone who doesn't agree with your BlackBerry narrative.

22. meanestgenius

Posts: 21164; Member since: May 28, 2014

You mean what you do with concerning Google/Android? Pot, meet Kettle.

23. ablopez

Posts: 235; Member since: Apr 15, 2014

Huh? Did I miss something? Something doesn't sound right here.

24. meanestgenius

Posts: 21164; Member since: May 28, 2014

It's a personal thing that Bobby D is having spill over to PA is all, ablopez. It'll die down soon.

25. BobbyDigital

Posts: 2122; Member since: May 29, 2014

You're the one who had it spill over first. It'll die down when you admit you were in the wrong in the first place. Plain and simple. You should never have started this.

27. meanestgenius

Posts: 21164; Member since: May 28, 2014

Lmao! How did I have it spill over here if you started bringing it here first? We both know that you did and we both know why you commented the way you have here. You're acting like a child over a debate where you supported one side and I supported another. If you want to do this, let's do it! You know I'm always good for a fight.

29. BobbyDigital

Posts: 2122; Member since: May 29, 2014

You brought it over here by making the asinine comment that you did. I can agree with anyone I want. You don't like it? So what? Your approval has never been needed. I'm always game for a good fight too yo. So what's really good?!

31. meanestgenius

Posts: 21164; Member since: May 28, 2014

Wrong. You brought it here when you decided to act like a little btch when I was on an opposing side elsewhere, now you're commenting here like you are like a little school girl because I was on a different side. I can pick any side that suits me. Your approval has never been needed. It's whatever, yo. You want it, bring it. You know how I get down.

41. Mxyzptlk unregistered

#KeyboardWarrior

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