BlackBerry re-enters the South Korean market armed with the $530 Priv

BlackBerry re-enters the South Korean market armed with the $530 Priv
Having left the South Korean consumer hardware market three years ago, BlackBerry has decided to re-enter with the launch of its Android-powered Priv handset. Even though the decision seems a quizzical one -- Korea is dominated by local brands such as Samsung and LG -- John Chen apparently sees some value in rolling out a device that is now almost a year old.

Where the Priv has almost completed the assumed one-year life cycle since it was first showcased, it's now much cheaper than it once was. The Canadian firm wanted a whopping $749 for the Priv initially, and while the price has dropped considerably since, BlackBerry's 598,000 won ($534) asking price in Korea still seems incredibly steep.

Making the Priv available to such a tech-savvy demographic can perhaps be considered as a positive. Even so, it's seemingly doubtful that consumers will rush to pick up an ageing handset from BlackBerry given the many local options with generally better reviews. 

As a refresher, the Priv packs a 5.4-inch 1440 x 2560 display, Qualcomm's Snapdragon 808 and 3 GB RAM, among other treats. You can check out our full review of the device here, and be sure to have your say on this story via the comment section. 

source: Yonhap News via CrackBerry

Related phones

  • Display 5.4 inches
    2560 x 1440 pixels
  • Camera 18 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon 808
    3GB RAM
  • Storage 32GB, microSDXC
  • Battery 3410 mAh
  • OS Android 6.0 Marshmallow


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