Apple taking over downtown LA's Broadway Trade Center for secondary office and retail HQ?

Apple taking over downtown LA's Broadway Trade Center for secondary office and retail HQ?
Last week, the Downtown Examiner claimed that Apple has leased a modest "several hundred thousand square-feet" inside downtown LA's Broadway Trade Center, a landmark building of 20 century history. Reportedly, the space will feature offices, a huge Apple store, and possibly a dedicated Beats outlet. 

The building itself was opened in 1908, and it was initially known as the Hamburger Department Store - an old-timey mall that housed a restaurant, market, post office, a theater, a physician, a soda fountain, and a roof garden. Must have been quite the dating spot! Anyway, in 1923, it also became one of the USA's first parking garages, and in 1979, the building was put in the National Register of Historic Places for "contributing character" to downtown LA.

If the rumors spell any truth, then Apple has landed a really special place. We suspect it was the keen eye of Apple's current retail chief, ex-Burberry CEO Angela Ahrendts, that envisioned the famous building as the new Apple fort. Congratulations, then, but since we're unapologetic geeks, we're still more fancied by how the "mothership" HQ in Cupertino - perhaps the greatest monument to Steve Jobs' legacy - will turn out. Meanwhile, you can take a virtual tour of the downtown LA location courtesy of Google's excellent maps.



source: Downtown Examiner via Apple Insider

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5 Comments

1. gaara6775

Posts: 738; Member since: May 20, 2014

From the thumbnail I thought they are taking over kink.Com's building. LoL

2. xtroid2k

Posts: 601; Member since: Jan 11, 2010

lol, I almost got a job a technical support analyst a few years ago however my at the time girl friend was not going for it so I passed on it but though of some great titles if they decided to cast me in a movie. "Beauty and the Geek" "Geeks gone wild" "Let me check your connection" "Buffering Buffering Buffering" anyway my lame sense of humor didn't change the tide and so here I am.

5. gaara6775

Posts: 738; Member since: May 20, 2014

Hahaha, you would've been in heaven mate. You should've done few shoots. At least one ^^

4. RebelwithoutaClue unregistered

Lol it does look a lot like the San Francisco armory haha

3. xtroid2k

Posts: 601; Member since: Jan 11, 2010

LA is an excellent market for HQ for retail. I think this also will make a great place to hold trade shows etc. I don't know but I feel like apple will implode on itself like the Roman Empire.

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