Report: Apple to cut iPhone prices further, make big acquisition for streaming service

Report: Apple to cut iPhone prices further, make big acquisition for streaming service

In an attempt to boost the iPhone’s popularity in China, Apple recently implemented a number of price cuts. But in a report (via 9To5Mac) published earlier today, Wedbush Securities has claimed that this is only the beginning.

As things stand, the firm in question believes Apple faces a “code red” situation in China. Contrary to what the market reaction may lead many to believe, though, it’s not down to lost iPhone revenue. Instead, Wedbush attributes it to Apple’s current risk of losing existing customers in China.

As pointed out by the report, the Cupertino giant’s future relies heavily on its existing install base. After all, through these, the company can continue to grow its increasingly-important Services business. These consumers are also more likely to purchase other Apple products. Thus, as a direct result of needing to maintain its install base numbers, Wedbush now believes “more significant price cuts” will be announced for the iPhone XR over the “coming months.”

Looking at Apple’s all-important services business, the report also predicts some major “content acquisitions” in the future that’ll be used for the company’s upcoming Netflix rival and should help drive growth. According to the report, Lionsgate and Sony Pictures stand as likely acquisitions, while A24, who is already partnered with Apple, is also a possibility. CBS and MGM Studios are “medium probability” purchases.

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26 Comments

1. cncrim

Posts: 1588; Member since: Aug 15, 2011

Good to see Apple start to crack, maybe Fruits Shareholders don’t like heard it. However i dont care as consumer I want Apple going back drawing board and innovate, not tick-tock scheme like they doing last 5 years. Worst of all raise crazy price, for simple features she call innovation.

5. Atechguy0

Posts: 918; Member since: Aug 03, 2018

People in North America could see Apple drop their prices as well. So f the people were smart and stop being iPhones, then Apple would have to slash prices here as well.

10. Atechguy0

Posts: 918; Member since: Aug 03, 2018

If people would stop buying Apple in North America, then Apple would have no choice but to drop their prices here as well.

17. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I think this marks the downhill roll for Apple. The fact that Tim is willing to bend over this far for the stock price means the company is screwed. The product guys are gone and only the shills making different sized bottles and pricing them differently remain. Steve Jobs HATED the wall street shills and board of idiots. He made sure to seek great products as best he could cause that would essentially end up increasing value for customers and eventually the vultures on wall street. Cook just wants to increase value for shareholders and customers get shafted left, right, and center (some like it though so that is okay).

7. lyndon420

Posts: 6822; Member since: Jul 11, 2012

Not generating anymore new customers is one thing, but now apple is afraid of losing existing ones?? I wouldn't be surprised if a huge chunk of them are pissed at apple's excuses for bent ipads straight out of the box, and their lack of proper testing across the board with all their products lately. Imagine picking up your brand new Porsche or Lamborghini and you notice the hood has a slight warp in it, and the dealership tells you that "it's within specs, won't get any worse, and won't affect performance". Surely you'd never hear such a thing from a 'true' luxury OEM of any kind.

16. Subie

Posts: 2384; Member since: Aug 01, 2015

I agree. And great analogy too!

2. L0n3n1nja

Posts: 1576; Member since: Jul 12, 2016

If Apple ever needed to, they could slash hardware prices to undercut Android OEMs, and dominate in market share. The cost to build an iPhone is less than most if not all other flagship devices and they can draw revenue from the app store and services that only Google can compete with.

11. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Haha, well considering most of those Android OEMs make and sell components and parts to Apple. How would Apple undercut everyone again?

3. htcisthebest

Posts: 437; Member since: Nov 15, 2011

Like I said just make it $300 or less, since that's what the featureless iPhones are really worth.

4. BuffaloSouce unregistered

Do you own an iPhone or plan on getting one?

18. htcisthebest

Posts: 437; Member since: Nov 15, 2011

No. But I did own one, and I hated it.

6. NateDiaz

Posts: 1089; Member since: Mar 03, 2018

HTC should of listened to you, lad.

9. miketer

Posts: 527; Member since: Apr 02, 2015

Maybe that's why HTC is where they're now.

12. midan

Posts: 2984; Member since: Oct 09, 2017

Good one :D

15. Vancetastic

Posts: 1541; Member since: May 17, 2017

“Should HAVE listened” is the correct term, boy genius.

19. htcisthebest

Posts: 437; Member since: Nov 15, 2011

Did you study grammar in school?

8. miketer

Posts: 527; Member since: Apr 02, 2015

Happy that you could take it off your chest? Now go to sleep.

13. sissy246

Posts: 7124; Member since: Mar 04, 2015

No apple fan here but, don't be stupid. Even i wil disagree with that stupid remark. The phones may be over priced but are worth more then you are saying.

14. Vancetastic

Posts: 1541; Member since: May 17, 2017

It’s fun watching the trolls troll each other!

20. Sakeem

Posts: 862; Member since: Sep 05, 2012

I'm happy that the two biggest ones at the moment are limited. One with over 30,000 posts "baits" people. The other calls people names and talks about their family. Hopefully they are both banned soon. On topic: I believe the real test to see if Apple will change things will be the pricing of their new lineup of phones this year. Will they be cheaper out the gate, same price, or even more expensive. Time will tell.

23. midan

Posts: 2984; Member since: Oct 09, 2017

What that limiting thing mean? Anyway it's good that phonearena finally did something about it! Darkjedi brings so much bad energy to this site, he's basicly just picking fights with people here by repeating same stuff over and over again, (no wonder he have over 30k posts..) and i noticed last few days his tone and trolling got even worse. It's good to see he finally got what he deserve. This site was going in so bad direction, maybe this will normalize it for a better.

27. Sakeem

Posts: 862; Member since: Sep 05, 2012

It's not just him. A lot of you fanboys do the exact same things. If we all stick to the topics and leave the personal stuff out of it, insults, etc......maybe this site will be better.

28. Vancetastic

Posts: 1541; Member since: May 17, 2017

You’ve been doing the same thing for the last couple of days, you know. Read your own comment!

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