Apple cuts into RIM's marketshare in latest smartphone survey

Apple cuts into RIM's marketshare in latest smartphone survey
RIM still holds the lead in the U.S. smartphone market, but Apple is making a strong push to overtake them. According to the latest smartphone survey from ChangeWave, 4225 consumers were questioned and 39% said they owned a smartphone. From that group, RIM was the leading manufacturer with 40% of the total. Charging strongly is Apple with the iPhone. Since the last survey in June, the Cupertino based firm added a strong 5 percentage points to its' cut of the pie, going from 25% to 30% of the market. Palm was a very distant third (ever look through binoculars the wrong way around? That is is how Palm views Apple at this point) with a static 7% share of the total. An astounding 74% said they were satisfied with the iPhone while 43% of BlackBerry users said the same thing about their phone. LG came in third with 39% of its' customers saying they are satisfied. With a poor 17% of customers reporting satisfaction, Sony Ericsson landed in last place.

When it comes to future purchasing of smartphones, the iPhone leads the way with 36% of those surveyed expecting to pick up Apple's iconic touchscreen phone, down from the 44% reading in June. RIM rose from the 23% planning to buy a 'Berry in June, to a 27% reading in the new survey. Palm remained third with a 8% reading. Charlie Brown once told Lucy to tell her statistics to shut up. Not only is this a fairly small sample size, but the dynamics of the smartphone business are changing rapidly with a number of new devices about to hit the market including the Android powered Motorola Droid and the Maemo powered Nokia N900 to name just a couple.

source: TheiPhoneBlog


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