Apple CEO Tim Cook takes a firm stand against racism in an email to all employees


Apple chief executive Tim Cook took a firm stand against racism in an email to all employees. The email comes after the Charlottesville tragedy, where white supremacists clashed with anti-racist groups. A few hours later, one rallygoer roared his Dodge Chrysler at a crowd of pedestrians, killing 32-year-old Heather Heyer and injuring 19 others. A state police helicopter monitoring the rally crashed a few hours later, resulting in the death of two state troopers. All of this, called for a response by the highest officials and a response came, just not the one that most people would expect: President Donald Trump commented practically equalizing both sides of the protest.

The polarizing comments have been the most discussed topic in the past few days, and Apple chief executive Tim Cook chimed in with the official position of Apple to bring clarity on where the company stands.

"Hate is a cancer," Cook wrote to employees, saying that Apple should be "unequivocal" about fighting bigotry.

In strong and definite words, Cook distanced himself from Mr. Trump's comments:

"I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans," he wrote.

Cook also committed to making two separate $1 million donations to both the Southern Poverty Law Center and the Anti-Defamation League, organizations that fight against hate crimes.

You can read the full email right below:


source: BuzzFeed

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51 Comments

1. NoAllegiance unregistered

Buzzfeed as a source? Damn, that's a new low of journalism.

10. smallworld

Posts: 517; Member since: Jul 13, 2012

The source isn't important if the mail is real.

11. NoAllegiance unregistered

But still, it is like doing your academic dissertation and referencing Wikipedia as a source.

29. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So you're saying Wikipedia doesn't have factual information?

31. NoAllegiance unregistered

I never said that.

51. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

But you alluded to it, because you are saying use Wikipedia as a source for info is bad.

41. TheVarnimal

Posts: 45; Member since: Oct 22, 2015

I was under the impression most people used the sources within the Wikipedia articles themselves. Wikipedia essentially does the work for you, it's already sourced.

18. GreenMan

Posts: 2698; Member since: Nov 09, 2015

I quote: "A few hours later, one rallygoer roared his Dodge Chrysler at a crowd of pedestrians." Well, it was a Dodge Charger, I fear. There's no such thing as "Dodge Chrysler" in the automotive industry. The FCA (Fiat Chrysler Automobiles) owns The Dodge Brand and there's' no car that goes by the name of "Dodge Chrysler", I'm afraid. Ha, Ha! Nerds! Anyhow, It's indeed perplexing to see incidents like these taking place in this digital age. But... Come to think of it, the digital age IS the cause of all this mess. If you're on Twitter, then you might be well aware of the racism blooming and growing there and how Twitter does next to nothing to stop it. I'm a huge fan of Twitter, while at the same time hate it for what it has become. A medium of hate, racism and intolerance. I bet most of these air heads coordinated the violent protest on Twitter and other social media. Sickening...

19. Melee

Posts: 29; Member since: Apr 30, 2017

It was a Dodge Challenger. Nerd.

48. Brewski

Posts: 710; Member since: Jun 05, 2012

Me: *reading* Phone Arena: "...Dodge Chrysler..." Me: What's a Dodge Chrysler? Me: Oh, that's right I'm on PA. If it's not made by Apple it may not get enough research to be accurate.

49. someguy226

Posts: 9; Member since: Mar 28, 2015

So what are you saying we should censor Twitter cause you don't like it?

2. jellmoo

Posts: 2628; Member since: Oct 31, 2011

It's sad that statements like this are necessary. This should really just fall under "common sense". Yet here we are.

3. miketer

Posts: 530; Member since: Apr 02, 2015

I'm happy that Cook took the time to address a topic that couldn't be anymore logical to a human mind. But yeah, got to give it to him as the only CEO who took time for this compared to the many c corporate leaders in the States.

22. MrShazam

Posts: 987; Member since: Jun 22, 2017

"But yeah, got to give it to him as the only CEO who took time for this compared to the many c corporate leaders in the States" Nope, iPhonearena just didn't report other CEOs stance, only their divine fruit's: https://mspoweruser.com/microsoft-ceo-satya-nadella-responds-protests-white-supremacists-charlottesville/

33. whatev

Posts: 2333; Member since: Oct 28, 2015

If you think PhoneArena is a biased website and makes you uncomfortable, why tf are you visiting it everytime and making stupid comments like this? Does that make you feel better?

37. MrShazam

Posts: 987; Member since: Jun 22, 2017

GTFOH stupid troll, got nothing to discuss with you.

43. whatev

Posts: 2333; Member since: Oct 28, 2015

Shhhhh, get off you useless insect

4. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

People are still killing each other for this s**t? They need to re-evaluate their lives.

5. UKGUY3

Posts: 11; Member since: Aug 12, 2017

Virtue signalling, from a corporation that subcontracts in the countries it does?

6. kiko007

Posts: 7518; Member since: Feb 17, 2016

The hell does that have to do with fighting ACTUAL NAZIS?

7. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

Because it's Apple. Apple is the source of everything evil in this world.

13. Derekjeter

Posts: 1530; Member since: Oct 27, 2011

White devils, racist white pigs are the source of everything evil.

42. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

While I am with you 100% against the organizers behind the hate rally and their member killing innocent protestor. Please don't fight fire with fire as a lot of white supremacist are not very bright and has a scourge earth mentality. The end game would be to rise above and let them burn themselves up with maddening rage. Be smart and survive!

50. someguy226

Posts: 9; Member since: Mar 28, 2015

Don't be jealous cause you always going to be a color of something that comes out my behind, I'm sorry but I can't help that I'm beautiful compared to you , and it's not healthy to be so jealous.

15. tedkord

Posts: 17417; Member since: Jun 17, 2009

Its a little hypocritical, is all. But all big corporations are guilty of it.

8. cnour

Posts: 2305; Member since: Sep 11, 2014

This is what we expect from Apple. Keep it up....

9. sip1995

Posts: 1771; Member since: Feb 07, 2014

Cool.

12. darkkjedii

Posts: 31324; Member since: Feb 05, 2011

Right on Cook. #respect

14. tedkord

Posts: 17417; Member since: Jun 17, 2009

Good for him. This is an important issue, and he's on the right side of it. Hate and bigotry are on the rise, emboldened by the last election. We need to stay vigilant, and not let this become the new norm.

16. IT-Engineer

Posts: 566; Member since: Feb 26, 2015

I totally agree with you but Trump has set the bar too low

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