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Verizon concept store is very Applesque

Posted: , by Michael H.

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Verizon concept store is very Applesque
Regardless of how you feel about Apple as a company, the one thing you can't argue with is the exceptional design quality of everything Apple from the devices all the way up to the Apple Stores themselves. It's also one of the things that you rarely see competitors copying, because Apple design tends to be so unique. However, it looks like Verizon wants to make its stores a bit more Appley. 

Sure, the reality is that all Verizon has done to its stores is take out some clutter, add some empty space and some tables to display devices, but the overall effect is still quite similar to that of an Apple Store. The movement lines around the store are clearer. It's easier to get an understanding of where everything is from a glance. And, there are big visual splashes with posters on the walls. It's brightly lit, with clean white tables, and hardwood flooring. 

Overall, it looks quite good, and definitely an improvement over traditional Verizon store layouts. The first concept store, called "Evolution 2.0" (which is a name so ridiculous that we intend never to use it again), is in Toms River, New Jersey. The store is 3100 square feet and will have 21 full time employees. And, Verizon is also making the store completely paperless and have teaching workshops just like Apple Stores. 

As of now, this is just a concept store, and there's no guarantee that Verizon will continue the redesign in other stores, but frankly we hope that these changes make their way to more Verizon stores and more companies in general. There will undoubtedly be plenty of people to claim that Verizon and others are just copying Apple, but these are changes that make perfect sense, and really should become ubiquitous. Why wouldn't customers want stores that are easier to navigate, have more helpful options, and are less wasteful? It's just common sense. 

source: pocketnow

Verizon concept store is very Applesque
Verizon concept store is very Applesque
Verizon concept store is very Applesque
Verizon concept store is very Applesque

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posted on 14 Feb 2012, 15:32 4

1. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Yeah, Apple store designs are nice, until someone decides to break in. Their store layout helped a team of thrives clean one in New Jersey out in record time a few years back.

posted on 14 Feb 2012, 16:00 12

3. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Why do people have to find a negative in everything Apple does. Don't you have anything better to do?

posted on 14 Feb 2012, 16:21 5

7. gallitoking (Posts: 4680; Member since: 17 May 2011)


I agree with you...

posted on 14 Feb 2012, 18:02 5

18. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


It's not really a negative. It's just a fun fact. I like the layout of Apple stores. Best Buy has a similar layout.

posted on 14 Feb 2012, 18:56 3

25. Paden (Posts: 262; Member since: 07 Jul 2011)


"Yeah, Apple store designs are nice"... Nice!

"...until someone decides to break in." Negative!

posted on 14 Feb 2012, 19:06 2

26. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


Well, do you deny that the design of Apple stores makes them supremely easy to break in and swipe all their demo units in, like, ten minutes flat?

posted on 14 Feb 2012, 19:10 2

27. Sniggly (Posts: 6695; Member since: 05 Dec 2009)


In fact, here's the news story, with video. They were able to smash the front window, run right in, go right down the tables and nail all the demos (because the magnetic chargers are easy to pop off the units) and run out. All within THIRTY SECONDS.

http://www.huffingtonpost.com/2009/09/03/apple-store-robbed-in-new_n_276588.html

posted on 14 Feb 2012, 22:32 2

35. E.N. (Posts: 2223; Member since: 25 Jan 2009)


You're really spending a lot of time explaining this "fun fact".

posted on 15 Feb 2012, 08:34

42. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


well why shouldnt he? he's got people arguing over something as simple and obvious that apple stores are too easy to break in to.

Snigg gets a thumbs up from me

posted on 15 Feb 2012, 08:36

43. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


because apple is worse than microsoft? why wouldnt we wanna spend time watching apple fans get offended that their religion is being picked at.

bow to the apple my friends

posted on 14 Feb 2012, 21:17

33. Mario1017 (Posts: 336; Member since: 04 Sep 2011)


Its not really an applesque design in the first place, Bell, Telus and Rogers stores in Canada have that exact same design (bit smaller) and its been that way for a while. This is nothing new at all

posted on 14 Feb 2012, 22:33

36. cybervlad81 (Posts: 83; Member since: 04 Apr 2011)


Back around 2000 there was a Gateway computer store in town with very similar layouts, more laptops and desktops of course, but very open, little clutter, etc. I don't know how long Apple stores have been around. Sadly I live in a technology behind area and we didn't get one here until about three years ago. Though I know Gateway stores were around way before 2000 but unsure if they used the same layout elsewhere, all this said to agree with Mario1017 that it is nothing new.

posted on 14 Feb 2012, 15:55 5

2. The_Miz (Posts: 1496; Member since: 06 Apr 2011)


That has jack (censored) to do with the article.

posted on 14 Feb 2012, 16:04 6

4. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


I think companies need to find their own identities instead of copy Apple. One of the reasons Apple is so popular is they're unique.

posted on 14 Feb 2012, 16:16 10

5. MichaelHeller (Posts: 2647; Member since: 26 May 2011)


Apple isn't popular because it is unique. It's popular because it is easy to use and has the craziest marketing juggernaut around.

Besides, every store should go paperless and give more services to help customers understand and learn to use the products. That's not "copying Apple", that's just smart business.

posted on 14 Feb 2012, 16:32 9

10. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


You yourself wrote the layout of the store is Applesque. Apple does make great products true, but they also make unique products and they're not afraid to take chances. Verizon can go paperless without copying the design and layout of an Apple store. Microsoft tried the same thing recently by making their stores replicas of Apple stores.

Also look at the tablet game and how many got into after Apple with the vast majority failing. Kindle fire has been successful by making a unique product and not necessarily trying to be like Apple.

posted on 14 Feb 2012, 17:31 1

13. downphoenix (Posts: 2266; Member since: 19 Jun 2010)


actually the Kindle Fire was successful by giving you a lot of bang for the buck as far as the hardware to what you pay for it. And the amazon app store,kindle, etc. services helped give it a good ecosystem too.

posted on 14 Feb 2012, 17:44 3

14. gallitoking (Posts: 4680; Member since: 17 May 2011)


so you are telling me it was not regarding specs? that the Kindle sold well.. are you hearing that Android?...

posted on 14 Feb 2012, 17:50 4

16. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Very good point Gallito. The best selling android tablet by far also has the worst specs.

posted on 14 Feb 2012, 17:56 3

17. KingKurogiii (Posts: 5536; Member since: 23 Oct 2011)


actually the Kindle Fire has some of the best specs. it's a good deal more powerful than your run of the mill Tegra II tablets like the Galaxy Tab 10.1 and the XOOM. the only ones more powerful are the Xyboards, the Prime and the Galaxy Tab 7.7.

posted on 14 Feb 2012, 18:33 2

22. remixfa (Posts: 13902; Member since: 19 Dec 2008)


ya beat me to it again KK.. I'm losing my touch.. lol.

omg it doesn't have a 1mpx camera like the ipad!! it must be junk!!! lol

posted on 14 Feb 2012, 18:42 2

24. gallitoking (Posts: 4680; Member since: 17 May 2011)


wow coming form someone that has stated many times that pixels doesn't dictate the quality of a camera... which one is it remix...\

never said the kindle fire is junk... but the size and price is what made it popular not the specs... mr...

posted on 14 Feb 2012, 22:39

38. KingKurogiii (Posts: 5536; Member since: 23 Oct 2011)


camera quality doesn't lie ENTIRELY in the megapixels. i'm sure what he meant wasn't that hard to figure out.

both of those observations are true however it so happens the Kindle Fire is no slouch in the spec department either. Amazon has created a hard hitter with this Fire tablet that's for sure.

posted on 15 Feb 2012, 07:05 1

40. remixfa (Posts: 13902; Member since: 19 Dec 2008)


Its also a tiny, crappy sensor. pixels dont mean image quality, but a 1mpx camera isnt good for much of anything.

posted on 14 Feb 2012, 22:35

37. KingKurogiii (Posts: 5536; Member since: 23 Oct 2011)


xD le rofl.
i must be in the groove. ;D

posted on 14 Feb 2012, 18:29

21. beatsandmelody (Posts: 109; Member since: 01 Nov 2011)


Many high-end retailers strive for a very clean, well designed space. It's not like Apple is the only company that does that. Maybe tech retailer. But those aren't the only retailers in existence.

posted on 14 Feb 2012, 16:17

6. PAPINYC (Posts: 2177; Member since: 30 Jul 2011)


The reality of the concept store is that Verizon needs the space to display their phenominal inventory of 4G phones; it has nothing to do with krApple. I'm in various Verizon stores all the time here in NYC and there is absolutely no similarity in Verizon Stores' layout to that of krApple Stores; Verizon Stores actually have phones that work on more than just iWiFi. This story is bogus.

posted on 14 Feb 2012, 20:43 2

32. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


maybe u shud go to new jersey where the store actually is… thats like saying i dont see any french people in china so they dont exist

posted on 15 Feb 2012, 12:47

46. aar0983 (Posts: 51; Member since: 26 Sep 2011)


Actually the store by my house has that same layout. They've had it for a while and when I walk in the last thing that comes to mind is apple. You can actually sit with the salesperson at their desk and it just makes customer feel pretty good. ( the store is in miami, fl )

posted on 15 Feb 2012, 17:07

47. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


there probably are some in miami.. thats my point, this guy is refuting the existence of such stores… and there is no doubt they are direct copies… the pictures look exactly like apple stores

posted on 15 Feb 2012, 17:19

48. KingKurogiii (Posts: 5536; Member since: 23 Oct 2011)


the pictures look like Verizons that have already been around for a while. i'll even take pictures of the next one i go to to prove it. xD

posted on 15 Feb 2012, 17:43

49. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


but can u doubt they do not look exactly like apple ones? its laid out the same with products in the front with two rows of tables, bar like thing in the back for service, and accessories along the side… i think its great they are adopting apple's model as it is very clean looking

posted on 15 Feb 2012, 21:44

50. aar0983 (Posts: 51; Member since: 26 Sep 2011)


Look my point is that when you first walk in it does not strike you as a apple store whatsoever.

posted on 14 Feb 2012, 16:24 1

8. gallitoking (Posts: 4680; Member since: 17 May 2011)


changing everything again

posted on 14 Feb 2012, 16:30 1

9. KingKurogiii (Posts: 5536; Member since: 23 Oct 2011)


a lot of Verizon stores look like this around here in Orlando, FL. I swear the Verizon I went to get this Razr from has this exact layout. xD

posted on 14 Feb 2012, 17:04

11. bossmt_2 (Posts: 429; Member since: 13 Oct 2009)


Verizon has been doing teaching workshops for years and had been moving towards paperless for years.

posted on 14 Feb 2012, 17:13

12. skymitch89 (Posts: 1015; Member since: 05 Nov 2010)


3100 sq ft? That's quite a bit of overkill and is like 4x the size of my place, and is a bit larger than some homes.

posted on 14 Feb 2012, 17:47

15. frostyman91 (Posts: 1; Member since: 14 Feb 2012)


Consequences will never be the same

posted on 14 Feb 2012, 18:08 3

19. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I love how if the design is minimalist, its now applesque. open and clean design did not exist until Steve jobs made it so!!

posted on 14 Feb 2012, 18:20

20. taz89 (Posts: 2008; Member since: 03 May 2011)


basically anything that tries to keep design etc to the bare minimum is basically copying apple...ok

posted on 14 Feb 2012, 18:37

23. taz89 (Posts: 2008; Member since: 03 May 2011)


that means if apple come out with a apple tv that is a rectangle,slim and minimalistic they are copying all the other slim and minimalistic tvs out there lol just want to get that out

posted on 14 Feb 2012, 20:20

31. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


Apple TV will be based on its prior computer monitor screens and it will be using SIRI -- you won't need a remote anymore.

The remote control was the bottle-neck as well as recording TV shows for VHS when it came to the TV experience.

In summary, the minimalist TV's that exist today trace their roots to the Apple computer monitors.

posted on 15 Feb 2012, 05:51

39. bossmt_2 (Posts: 429; Member since: 13 Oct 2009)


Is it just me, or does anyone else hate the trend of everything going to voice. I'm cool with my remote and controller, and touch screen. Sure there are times voice is cool but I'll gladly stick to my google TV. IT's annoying enough that I can't say XBox with my Kinect hooked up, imagine what happens if someone in your house activates the device by wanting to search on their phone and they say "siri find pizza place" and then your computer stops what you're watching to do it, afterall there is no remote, so there's no toggle to acrtivate the device to listen. Not to mention if I want to channel browse (where you hit the up arrow on cable and you keep most of your screen but see other channels programs) I don't want to keep saying down over and over again like I'm a broken record.

posted on 15 Feb 2012, 07:08 1

41. remixfa (Posts: 13902; Member since: 19 Dec 2008)


really? you really believe that?

1) Kinect was out long before Siri. I can already voice control my big screen

2) maybe you are not old enough to remember the time before remotes, but I am. remotes are a "bottle neck", they were an extreme extension of capabilities... without having to get your fat butt off the couch.

3) in summary TV's today can trace their roots back to the VACUUM TUBE, which had nothing to do with apple computer monitors.

Great, now we really have iDiots thinking that apple invented the modern TV.. lolololol

posted on 14 Feb 2012, 19:24

28. dreammixer (banned) (Posts: 81; Member since: 10 Feb 2012)


Not really its not that it's minimalist it's that they took the design queues from Apple stores. Look at the pictures and the Apple influence is obvious.

posted on 14 Feb 2012, 20:16

30. ardent1 (Posts: 1991; Member since: 16 Apr 2011)


The term is bauhaus -- aka less is more -- started around 1919 in Germany. Some bauhaus buildings can be cold and impersonal while others are just great living structures.

Apple is user friendly with a minimalist-bent. SJ's biographer called it felicitous.

posted on 14 Feb 2012, 20:13 1

29. kcombs (Posts: 245; Member since: 15 Dec 2010)


lol that looks real close to my local Apple store.

posted on 14 Feb 2012, 21:32

34. TKFox007 (Posts: 303; Member since: 02 Nov 2010)


A lot of stores are starting to looks like this, there's a T-Mobile at a local mall that's set up exactly like an Apple store

posted on 15 Feb 2012, 08:42 1

44. atheisticemetic (Posts: 377; Member since: 18 Dec 2011)


The apple religion is spreading!

posted on 15 Feb 2012, 09:18

45. iami67 (Posts: 318; Member since: 18 Oct 2011)


Who ever wrote this article needs to go back and measure the store lol. Its not as big as it looks the tables are very tiny. The 3100 sq feet it mentions is because this is a very old verizon store where they have a huge garage in the back where they used to install the car phones back in the days. Plus another huge room for the b2b reps that never come out front and a huge lunch room plus a conference room and a huge inventory locker. Im assuming there including all this in the 3100 sq ft. Im def glad i left that store before the change thou look how tiny the registers are. I guess verizon assumes only one person comes in at a time to buy phones since the seats are on top of each other and look very uncomfortable for customers. I guess they want you in and out as fast as possible which is why they all come and complain to my store about how pushy they are there since the change. Having 21 reps cant be good for business either every just burning threw customers that need help so they dont miss that new lin activation.

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