The results showed that Android users would rather use their device for functional purposes, like shopping, instead of for fun. Nielsen says that 7 of the fastest growing 15 Android apps in the U.K. are commerce related. Banking apps make up 2 of the remaining 8 apps while only 1 is a gaming app. The ten most popular Android apps in the U.K. for October included no gaming apps. Those ten included Google Play, Google Search, Facebook, Google Maps, Calendar, Gmail, YouTube, Calculator, eBay Mobile and Whatsapp Messenger.
"Banking apps are attracting smartphone users. HSBC Fast Balance and Lloyds TSB are the third and thirteenth fastest-growing of all apps, with users engaging with them for around 20 minutes on average each month."-Nielsen
"Apps have grown up. The list shows that consumers are now seeking apps which help them with real-world tasks, not just fun gimmicks and games."-David Gosen, Nielsen managing director for digital in Europe
The data is based on how long an app appeared on a user's screen between May 2012 and October 2012.