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This phone is on fire: Amazon Fire Phone, the retailer's first smartphone, goes official

Posted: , by Victor H.

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This phone is on fire: Amazon Fire Phone, the retailer's first smartphone, goes official

The Amazon Fire Phone that we've been hearing about for so long is real: Amazon chief executive just unveiled the phone, a 4.7" device with outstanding display with great outdoor visibility, a 2.2GHz quad-core chip, and a 13-megapixel f/2.0 optical image stabilized camera that Amazon was quick to point out outdoes the Apple iPhone 5s and Samsung Galaxy S5.

3D-licious


The Amazon Fire Phone: four cameras for 3D effect, and flagship specs

The most notable feature of the Amazon Fire Phone, however, is the much rumored 3D effect, achieved with four front-facing infra-red cameras that track your head's position towards the device. Why four? Amazon figured out that people would often cover two of the cameras with their fingers, so instead of going with just two, it opted for four for safety. The company can even tell between a picture of a head and a real head, and it's built this expertise after extensive testing.

This phone is on fire: Amazon Fire Phone, the retailer's first smartphone, goes official
The achieved 3D-esque effect is not so strong to be dizzying - it's a bit like the parallax effect we've seen on iOS 8, and it's implemented all throughout, from the wallpaper to the menus and even games can use via an SDK. The cameras can also be used for features like automatic scrolling, so you can read without having to touch the display.

The Amazon Fire Phone also features dual stereo speakers, the hallmark feature of phones like the HTC One (M8) and Sony Xperia Z2, so you can expect above average sound quality.

Amazon adds its own unique services: Mayday and Firefly


Despite having top-notch specs, however, the Amazon Fire is not just about the technical details: Amazon has packed it with a few nice tricks. First, the Mayday customer support feature that allows you to connect with an Amazon representative to help you with any issue you might have is on board the Fire phone. Mayday has average response times of just 9.75 seconds, so you not only get customer service, but you get it without having to wait for tens of minutes. 

This phone is on fire: Amazon Fire Phone, the retailer's first smartphone, goes official
The second unique feature is something brand new called Firefly: it automatically recognizes what the camera is looking at - you can identify a book (any text, really, even on an image), a DVD, a QR code, plus it even listens to and can recognize songs. 

Amazon claims that you can recognize over 1,000,000 items with Firefly, and considers this feature so crucial to the experience that you even have a dedicated button for it on the left - click it, and the app starts.

Amazon Fire Phone: price, release date and carrier availability


The Amazon Fire Phone price is set at $199.99 with a two-year contract on AT&T. The Fire Phone release date is July 25th. It will be an AT&T-exclusive (at least in the beginning), so don't expect to see it on other carriers soon. Note that it's the 32GB model that sells for $199.99, while for the same price most other flagships offer 16 gigs of storage. The 64GB model will also sell with a 2-year contract on AT&T at a price of $299.99.

34 Comments
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posted on 18 Jun 2014, 13:06 6

1. kkmkk (Posts: 45; Member since: 06 May 2013)


actually not bad at all !!!!!!!!!
i was expecting it to be suck

posted on 18 Jun 2014, 13:14 6

6. Jinto (Posts: 284; Member since: 15 Jan 2014)


Not for me cuz I dont want ATT

posted on 18 Jun 2014, 13:41

15. Johnnokia (Posts: 464; Member since: 27 May 2012)


Is it ATT exclusive ?
what is the price?

posted on 18 Jun 2014, 15:30 1

29. Jinto (Posts: 284; Member since: 15 Jan 2014)


$649 16 gb,
$749 32 gb

at&t exclusive

posted on 18 Jun 2014, 13:27

11. enthasuium (Posts: 69; Member since: 21 Nov 2013)


i dont understand 1 thing,
according to phonerena
iphone 5s max brightness is 587 nits

galaxy s5 442 nits . still s5 is brightest of all in all outdoor visibility test

posted on 18 Jun 2014, 14:01 2

21. ihavenoname (Posts: 1252; Member since: 18 Aug 2013)


Amoled.

posted on 18 Jun 2014, 14:03 4

22. JC557 (Posts: 842; Member since: 07 Dec 2011)


It may also have to do with how reflective a screen is when viewed in any sort of lighting. There's also the contrast that you have to consider.

posted on 18 Jun 2014, 13:48 7

18. SuperAndroidEvo (Posts: 3755; Member since: 15 Apr 2011)


There is Amazon's loss. Carrier exclusivity. That's why it will be a flop. If you want to be a success you need to be on ALL carriers not just one.

Busted!

posted on 18 Jun 2014, 20:08

32. nvrhde (Posts: 68; Member since: 10 Nov 2012)


Here comes the analyst

posted on 18 Jun 2014, 17:44

30. InspectorGadget80 (Posts: 6129; Member since: 26 Mar 2011)


It only sucks cause AT&T have it for EXCLUSIVE which will hurt AMAZON SALES.

posted on 18 Jun 2014, 13:07 3

2. dil2abu (Posts: 148; Member since: 09 Nov 2011)


Looks promising to me.. Wana know more..

posted on 18 Jun 2014, 13:08 3

3. jaytai0106 (Posts: 1197; Member since: 30 Mar 2011)


This phone is on FIRE :P

posted on 18 Jun 2014, 17:45

31. InspectorGadget80 (Posts: 6129; Member since: 26 Mar 2011)


This PHONE WILL BURN THE IP5S

posted on 18 Jun 2014, 13:09 2

4. Vexify (Posts: 166; Member since: 16 Jun 2014)


This phone looks like black iPhone 5c

Anyway, cant wait for the whole thing to be unveiled to us!

posted on 18 Jun 2014, 13:11 6

5. Canaan (Posts: 72; Member since: 25 May 2014)


So I'm assuming it has the snapdragon 800 chip (considering its Ghz speed)? I would hardly call that mid range as previous reports had stated.

posted on 18 Jun 2014, 13:20 2

7. enthasuium (Posts: 69; Member since: 21 Nov 2013)


After hearing too many drums and rolls of AmoLED display, the LCD word sounds poor ....

posted on 18 Jun 2014, 13:22 1

8. mobi_user (Posts: 105; Member since: 18 Jun 2013)


Where is the 3D technology?

posted on 18 Jun 2014, 14:10

25. engineer-1701d (Posts: 411; Member since: 13 Mar 2014)


its on the main screen like i said its a htc evo 3d knock off.

posted on 19 Jun 2014, 00:40

34. willard12 (Posts: 699; Member since: 04 Jul 2012)


The evo 3d created 3d photos with 2 x 5 mp cameras in the back, not a 3d main screen.

posted on 18 Jun 2014, 13:23

9. josephnero (Posts: 278; Member since: 16 Nov 2011)


Firefly?Sony had info eye launched with Z1 so not really unique

posted on 18 Jun 2014, 13:45 1

17. ArtSim98 (Posts: 2230; Member since: 21 Dec 2012)


Wtf are you talking about?

posted on 18 Jun 2014, 14:20 1

27. SellPhones82 (Posts: 473; Member since: 11 Dec 2008)


Sounds like Google Goggles...one of those neat features you use a few times just to see how it works, then never use it again...must be why Google discontinued it.

posted on 18 Jun 2014, 13:26

10. josephnero (Posts: 278; Member since: 16 Nov 2011)


Also only Sony bezels count?Look at that bezel

posted on 18 Jun 2014, 13:38 1

14. Vexify (Posts: 166; Member since: 16 Jun 2014)


Why are you hating?

posted on 18 Jun 2014, 13:29

12. elitewolverine (Posts: 1152; Member since: 28 Oct 2013)


I will put my 6 element lens up against this 5 element any day. With less pixels too. ;)

Interesting to get my hands on one though, cant wait.

posted on 18 Jun 2014, 13:30

13. tettech (Posts: 42; Member since: 18 Dec 2013)


Just like the "girl on fire" in Hunger Games, this is the "phone on fire" for the smartphone industry.

posted on 18 Jun 2014, 13:44

16. aditya.g0110 (Posts: 36; Member since: 15 Aug 2013)


Amazon has just madeup for all the cons of other phones and released this phone,this phone just tries to cover up the limitations of each of the high end phones

posted on 18 Jun 2014, 13:49

19. networkdood (Posts: 6247; Member since: 31 Mar 2010)


Dolby sound is nice - my Coolpad has it...is the OS a mucked up version of Android, or something else?

posted on 18 Jun 2014, 14:07

24. ihavenoname (Posts: 1252; Member since: 18 Aug 2013)


Heavily customized Android, same way as Kindle tablets I guess.

posted on 18 Jun 2014, 13:53

20. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


I don't know why all of Amazon's tablets and now phone have such bland designs.

posted on 18 Jun 2014, 14:04 1

23. AiAiRon (Posts: 10; Member since: 12 Mar 2014)


well i WAS highly interested until announcement of the price point and carrier exclusivity... too bad looked pretty cool

posted on 18 Jun 2014, 14:15 2

26. Deadeye37 (Posts: 75; Member since: 25 Jan 2011)


Sounded interesting up until Carrier Exclusive to AT&T. Now I want to see the Fire BURN! Stupid move locking it up with a carrier. I thought we moved past that.

posted on 18 Jun 2014, 14:55

28. TechDork (Posts: 207; Member since: 10 May 2010)


Nobody is going to switch to AT&T for that. Hell, people already on AT&T won't even buy that. "Oh hey, I have that new Amazon phone".

Wtf.

posted on 18 Jun 2014, 21:29

33. medwar07 (Posts: 20; Member since: 18 Oct 2011)


too bad it is exclusive to att. oh well, to the next phone

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