The technological cell phone marriage of Sweden and Japan started with a bang in the dark days of 2001 when the company released its first breakthrough product, the Sony Ericsson T68i. This wasn’t exactly a new device as it was based on the earlier released Ericsson T68, but for the market and most of us, users, it was shocking. Why? Right in time for the 2001 Holiday season, it was the first mass phone with a color screen! There were already some limited edition phones in Japan with a color display and the huge Nokia 9210 Communicator was out there, but this was the first handset bringing color to the masses. If the masses could afford the retail price of around $650 at launch because that's what you had to pay for the T68i at the time.
It stood out with its brilliant design for the time with curvy edges, a joystick instead of a navigational key and relatively compact dimensions. The display supported 256 colors and while you might laugh now, back then this was a feast for your eyes. The screen resolution was 101x80 pixels and even MMS messages (at the time, not supported by many carriers). It was packed with features as well - Bluetooth, GPRS, tri-band support, SMS and customizable ring tones. Yes, it was a dream come true in a world of monochrome displays, and it gave a glowing start to the Sony Ericsson brand!
Apart from the revolutionary T68i, Sony Ericsson focused on other lower-end models, but all of them stood out with their distinct designs and often bold novelty. The low-end Sony Ericsson T100, for instance, caught the eye with its weird blue screen.
And this focus on design paid off. Two years later, in 2003, the Eurasian partnership introduced the Sony Ericsson T610 which was in a league of its own with jaw-dropping looks: an evergreen combination of silver and black that spoke “premium” better than words, a 65,000-color screen and a display with a resolution of 128x160 pixels, boggled our minds.
In times when cameras on smartphones were a rarity only seen on several Nokia handsets, the SE T610 boasted a mighty snapper. How powerful? It captured images with a resolution of 288x352 pixels that you could store on the huge 2MB of built-in memory. Megabytes, not gigabytes, mind you. The handset reached record sales, first arriving in the pockets of the wealthier who like its serious business looks and then to common folks. But it was just scratching the surface of the future.
The T610 was followed by the not so successful T630 where SE overplayed the futuristic looks, but Sony Ericsson quickly turned the page.
in 2005 the company released probably its second most important phone - the Sony Ericsson K750i, a groundbreaking handset with a 2-megapixel camera with auto-focus that first got us thinking about the possibility of phones replacing digital cameras one day. The auto-focus camera wasn’t the only novelty. The K750i also had an MP3 player, and supported expandable storage via cards (64MB included). Sadly, at the time, proprietary standards still reigned supreme and you had to use Sony’s Memory Stick Duo cards. Also, instead of a 3.5mm jack you had a weird proprietary “Fast Port.”
2005 was a strong year for the company and it decided to follow up with the music-centric Sony Ericsson W800i which came bundled with the huge for the time 512MB card and with premium in-ear buds. The “Walkman” branding stood on the side so you couldn’t miss it. Actually, it was key for differentiating the handset which otherwise was based on the K750i. You also couldn’t miss the phone because it was colored in glowing orange. It didn’t go without its share of issues, though - SE again went for a proprietary port and did not include a standard 3.5mm jack, but this would have more serious repercussions as the W line was for music phones where audio mattered.
The times of the K750i could easily be called the golden age of Sony Ericsson. The company’s next iteration in its K “Kamera phone” series, the Sony Ericsson K790i, was at the end of that golden age, and it seems that was the last handset the company could truly call successful.
The K790 marked the arrival of the Cyber-shot brand on phones, letting you know SE took digicam features to the next level. The design evolved to a more modern, sleek looks. The auto-focus camera also got a boost to 3.2-megapixels, further bridging the gap with digital cameras. The screen seemed amazing at the time - a 2-inch TFT display with QVGA resolution.
The fall of Sony Ericsson seems to start right after the K790i, with its successor the stylish K810i. It was a complete redesign of the looks, with rounded metallic buttons that made it look like an alien in SE’s lineup and among other phones. It was futuristic - some liked it, some didn’t, but what broke the fairy tale was not the looks, but the 3.2-megapixel camera. While fans were waiting for a 5-megapixel camera to answer rivals like the extremely popular Nokia N95, Sony Ericsson disappointingly included the very same 3.2-megapixel camera, disguised in different clothes.
The negatives remained - SE still used its proprietary, pricey and hard to find Memory Stick cards, and the dark clouds first started gathering over the company. The year was 2007, the iPhone was hiding in the secret Cupertino campus...