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T.V. ad for T-Mobile's myTouch 3G Slide debuts with focus on Genius button

By Alan Friedman

Published: Jun 22, 2010, 1:05 AM

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T-Mobile had been using celebrities when advertising its myTouch line of Android phones. With the original spots discussing customization of the device, sports stars like Laker coach Phil Jackson, Hall of Famer Cal Ripkin and comic Chevy Chase were some of those who participated in the commercials. When the myTouch 3G Fender launched, who else but Eric Clapton and his Strat could promote the phone. Now, with the myTouch 3G Slide, T-Mobile has moved away from using the rich and famous. The phone's debut commercial features a family that uses the device's Genius button to find an ice cream parlor and a shopping mall in the woods. Pressing the button activates the unit's voice command capabilities and allows the user to request a search or even send a text or e-mail hands free. Check out the ad below and let us know if it makes you want to run out right away to T-Mobile to buy a myTouch 3G Slide.

T-Mobile myTouch 3G Slide Specifications

source: T-Mobile via TmoNews

$90

$210

$120 off (57%)

Mint Mobile is now allowing you to get whichever plan you like for either three, six, or 12 months for just $15/mo. If you go for the six-month unlimited service, for instance, you'll now have to pay just $90 upfront instead of $210.

Buy at Mint Mobile

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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