Still waiting to see a Microsoft Surface Mini? Well, don't hold your breath
And indeed, it was. However, its production was halted and the tablet was scrapped. This is now official, as a sentence in the company's earnings report, released yesterday, clearly states that there's been a "decision to not ship a new form factor [of the Surface]. " Reportedly, this decision came from CEO Satya Nadella and VP Stephen Elop, who both felt that the small tablet just doesn't have enough unique features to compete in an already saturated market.
We can see how Microsoft is being extremely careful with their steps, since the Surface RT was such a flop, costing the company $900 million in unsold hardware. Trying to remedy those losses by entering the mini tablet's killer-bee hive is probably not the best idea, especially since Windows devices are yet to establish a firm foothold in the mobile market. Perhaps next year, then?
source: TechCrunch via Gizmodo
1. Tsepz_GP (Posts: 881; Member since: 12 Apr 2012)
Satya making a lot of difficult decisions, I don't blame them for canceling the Surface Mini, I can't imagine it being able to compete with the hundreds of Android tablets that are so well priced and then the Samsung Galaxy Tab 7-8inche tablets, the iPad Mini and iPad Mini Retina, all of them having a huge wealth of apps, games and other content well tailored for them.
The Surface as it is is a unique product, very well differentiated, they wouldn't be able to do that with a Surface mini.
Satya is thinking long term, is also being very realistic and trying to cut out any unnecessary things.
2. Settings (Posts: 966; Member since: 02 Jul 2014)
Mini Surface should be meaning mini price tag? Surface RT tablets never sold well coz of its hefty price tag. I mean software is superb but all is par in today's era.
10. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)
Surface RT tablets never sold well because having full W8x hybrids and tablets, kills RT.
Or the truth is- RT was useless move.
3. InspectorGadget80 (Posts: 6950; Member since: 26 Mar 2011)
Then MS should scrap the CEO. I was hoping for a SURFACE MINI. Not everyone can't afford the 10" model. looks like I'll have to buy the big size version.
6. rkoforever90 (Posts: 110; Member since: 03 Dec 2011)
windows 8 is absolutely useless on anything less than 10 inch screen,
8. jimjam (Posts: 252; Member since: 28 Jun 2011)
Works great on my 8" tablet! Have you even tried it on something smaller than 10"??!
7. jimjam (Posts: 252; Member since: 28 Jun 2011)
RE InspectorGadget80 You just described exactly why scrapping the Surface Mini makes business sense. The mini makes the larger tablet a harder sell especially when they are trying to push the larger one right now.
Surface mini makes no sense as well when oem manufactures of 8" tablets are selling for $200. Microsoft will make no money out of a surface mini if they price it like that since they tend to go for premium materials.
The surface line also relies on the wonderful idea of the type keyboard which would be too small on the 8" version and will therefore remain a niche accessory with only some considering purchasing it.
11. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)
Out there are plenty of 8" W8 tablets. And they work perfectly.
4. Veigald (Posts: 253; Member since: 13 Jan 2012)
Probably the right decision for now at least. Microsoft rules the productivity sphere, while small tablets are really only useful for consumption, which Android and iOS do better for now.
12. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)
W8x tablets are good for both. And 8" W8x tablets are doing well. Simply takes time for the ppl to find it out. Surface is not the only brand there, though.
MS should not dig too much in the device production, not to scare the other OEMs to run away.
5. tasior (Posts: 261; Member since: 04 Nov 2012)
They shouldn't give up in the midrange market. They still keep seeing Apple, as their major enemy, and they keep loosing. They did the same with Nokia, and Lumia series. They started with high-end models, with closed system, and they tried to show that it was better than iPhone. They failed miserably, and then they turned their focus on mid-low segment. Now in the tablet market they still keep blindly looking and high-end models.
Do they need to fail miserably again, to find out, that they shouldn't start from the top? They have great arguments. Windows has the largest app environment. They are not touch optimized, but MS can make them touch usable. That is especially important in midrange market, where people, are ready for compromises. But that advantage is quickly disappearing. One more Year, and there will be hardly anything You can't do on IOS, or Android. By then even PC market can be lost, if they keep focusing on high end tablets.
9. Gadgety (Posts: 111; Member since: 03 Sep 2012)
"...the small tablet just doesn't have enough unique features to compete in an already saturated market... Perhaps next year, then?"
Next year will be less saturated? Next year Microsoft could bring enough unique features? Whatever that would be... What could they possibly leverage then, that they cannot now?
13. ilani (Posts: 77; Member since: 23 Dec 2011)
i'm still waiting on a price drop on surface pro 2 accessories now that the 3 is out! COME ON already!
14. 7thspaceman (Posts: 1275; Member since: 14 Feb 2011)
I still believe Microsoft does need to sell a Windows 8.1 Tablet that cost between 400 and 500 dollars. this is the sweet spot price range. The surface Pro 3 Intel I3 cost 800 dollars a price point that is too high for a lot of folks for a Tablet! An Intel Atom CPU Tablet running Windows 8.1 with a 10.1-1080p screen would do the job nice nicely. MS OEM's Have Atom powered 10.1 screen Tablets for sale on the market place now. although the Atom CPU tablets are not as Powerful as an Intel i5 CPU tablet they do work well if you do not open more than 3 applications at a time. Microsoft should not try to be like Apple and sell only HIGH priced Tablets because then their Tablets would be only Niche products sold in small quantities to rich business People or businesses who can afford to buy them.
15. Forsaken77 (Posts: 552; Member since: 09 Jun 2011)
I just got a 256GB, 8GB of RAM, i5 Suface Pro 2; and it's an awesome machine. It's just the right size for a full Windows tablet. But anyone looking for an 8 inch version should check out the Lenovo 8. Comes with the full Windows 8.1 pro as well. In my opinion that's too small for a full Windows experience. I also feel that the Surface Pro 3 is too big. It's like they just ripped the screen off a laptop and selling it. It's too big as a tablet.
I got extremely lucky buying my Surface. Best Buy and Amazon sell the SP2 for $1100+. I ended up getting the SP2 tablet (retail $1100), the docking station (retails for $200), the Power Cover Keyboard, which contains a separate battery that greatly extends the tablets battery by about 50-75% when attached (retails for $200), and a neoprene carrying case. Everything was Brand New SEALED in their boxes. I got all that for just the price of the tablet, $1100. The ONLY downside is its weigh and thickness. It FEELS like it's 5lbs and 2-3 inches thick.
But it's the most powerful type of tablet out there. The new Surface Pro 3 isn't better. Its bigger size alone kills it as a tablet and the included digitizer pen is of a lower quality. So the Pro 2 is the better buy.