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'Smoked by Windows Phone' challenge to transition into an ad campaign

Posted: , by Michael H.

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'Smoked by Windows Phone' challenge to transition into an ad campaign
This certainly shouldn't be a surprise to anyone who saw the news about the challenge before, but it is looking like the $100 challenge that we've seen at CES to beat Windows Phone on speed will likely become an advertising campaign for Microsoft. 

The challenge itself has reportedly been going quite well for Windows Phone, at last check it had 21 wins and only one loss and one tie, but of course the challenge wasn't exactly a fair fight. It's not that the challenge was rigged exactly, but it was certainly designed so Windows Phone would win, much like any HTML5 "test" that you'll find on Microsoft's IE sites, or a Pepsi challenge (of course Pepsi tastes better than Coke on one sip, but after a whole glass, very few people would choose Pepsi.) The paramaters of the challenge haven't been detailed, but it is limited to only 10 tasks and of course is only based on speed, and doesn't take into account the other advantages other devices have on many Windows Phones like better displays, higher quality games, etc. 

Regardless, it's looking like this is all a setup by Microsoft for an ad campaign, because not only are contestants being outed on Twitter, but they are being filmed by multiple cameras and made to sign standard TV release forms. 

We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS, and we have said many times that we expect it to make a jump in popularity this year. We just don't like blatantly manipulative marketing. 

*Update*: This video doesn't really give the whole picture, but the story as reported is that the Windows Phone was called the winner of this challenge although neither phone actually completed the task. Supposedly, the task was to take a picture and upload it to Facebook, but the WiFi wasn't working properly. So, the Samsung Galaxy S II gave the error that the photo wasn't uploaded, but the Windows Phone didn't give any indication whether or not the photo was uploaded, but the WP was still declared the winner. 

Not full proof, but it certainly smells fishy. 


source: WMPU

34 Comments
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posted on 10 Jan 2012, 20:17 20

1. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


"Windows Phone may be able to get to a Twitter pic faster than a Galaxy Nexus, but we'd be hard pressed to find a Windows Phone with a screen as nice, where that photo looks better than on the Nexus screen."

No one is saying that I bet Windows Phone wouldn't debate that, they were talking about how speedy Windows Phone is compared to others. This author has a serious bias and is incredibly butthurt.

Also, PEPSI FTW!

posted on 10 Jan 2012, 20:20 1

3. snowgator (Posts: 3209; Member since: 19 Jan 2011)


ROFL!!!!!

posted on 10 Jan 2012, 20:41 2

7. knights4life03 (Posts: 125; Member since: 09 Jun 2011)


yea that is bias

posted on 10 Jan 2012, 20:53 6

9. ZEUS.the.thunder.god (unregistered)


totally biased .. iphonearena

posted on 10 Jan 2012, 21:56 10

15. Joshing4fun (Posts: 1047; Member since: 13 Aug 2010)


They were biased towards android... Nothing to do with iPhone.

posted on 11 Jan 2012, 01:09 4

23. RazaAsad (Posts: 100; Member since: 24 Nov 2011)


You are right, still nothing wrong in calling iphonearena :)

posted on 11 Jan 2012, 00:25 4

20. drahmad (Posts: 478; Member since: 20 Aug 2011)


michael h is android fan...very clear

posted on 11 Jan 2012, 07:57 1

28. the_s2 (Posts: 206; Member since: 22 Nov 2011)


Well, they were not biased, but were showing that they were against such manipulative unfair marketing!

posted on 11 Jan 2012, 16:54

32. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


Yes it's bias. Manipulative marketing is marketing. All marketing is manipulative. Just because people throw that word in front of marketing to make it seem like these people marketing the phone to be evil.
It looks like a good ad campaign that could work by showing people how quick WP7 is compared to other phones.
Now don't get me wrong I love android I have one myself and I have an iPhone too. I like them but My Windows Phone is definitely faster when it's is performing day to day tasks than my other phones. And just because Microsoft is proving that is no reason to call foul on it.

posted on 10 Jan 2012, 20:19 3

2. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Hey, no sweat Micheal. It's not like anyone didn't know it wasn't slanted from the moment it was announced. Especially if it was going to be an ad campaign. I love WP, and I was poking fun at it on WP Central.

That being said, I am glad Microsoft is actually thinking that aggressively at long last. It is not like other manufacturers haven't made a name for themselves with some exaggerated claims and results.

posted on 10 Jan 2012, 20:23 2

4. snowgator (Posts: 3209; Member since: 19 Jan 2011)


By the way, I didn't mean to imply that this was a complete cheat on WPs part, which it sounded like after I reread my post. WP is lightning quick and is a near flawless real life experience. I think a lot of Android and iOS users would be surprised if they did compare.

posted on 10 Jan 2012, 20:24 1

5. knights4life03 (Posts: 125; Member since: 09 Jun 2011)


thats a good advertisement for starting the nokia lumia 900! lol but wat a sneaky way to do something like that! but microsoft wasnt the only one who did this....... a couple years back, verizon was advertising their network coverage maps and made at&t's map look like blue crap!!! it was redicoulous and i knew that at&t's was not like that becuz how would it be the #2 carrier in the country and have a coverage map way way terrible than like tmobile or sprint? making a fake windows phone designated to make some pics or something look better on it than a galaxy nexus is definitely a n advertising thing! its to obvious

posted on 10 Jan 2012, 20:27 2

6. knights4life03 (Posts: 125; Member since: 09 Jun 2011)


im also not saying that microsoft is totally wrong on this but its kinda exaggerating just like the verizon at&t coverage thing

posted on 10 Jan 2012, 20:51 10

8. ZEUS.the.thunder.god (unregistered)


"" We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS. We just don't like blatantly manipulative marketing. ""
i am not a wp fan but you have serious problems with anything non- apple.
you guys never said a thing about apple`s manipulative marketing.
iphonearena

posted on 10 Jan 2012, 20:56 5

10. knights4life03 (Posts: 125; Member since: 09 Jun 2011)


thats a damn good point towards PA or iPhoneArena

posted on 10 Jan 2012, 21:23 5

11. flopjoke (Posts: 42; Member since: 05 Jan 2012)


"We know there is a lot of snark in this article, but don't get us wrong. It's not that we don't like Windows Phone, it's a very nice OS. We just don't like blatantly manipulative marketing."

~ Sent from my iPhone.

^ That's all I saw.

Seriously, a little less biased opinions needed here.

Also, like the first comment mentioned: ".. we'd be hard pressed to find a Windows Phone with a screen as nice, where that photo looks better than on the Nexus screen."

Uhh.. OK? Nobody said it looks nice.. they're talking about speed only. Getting a little fussy about WP gaining market ground? The title of this post says something.. the post itself starts somewhere and ends at a totally different thing. Like I mentioned earlier on the common misconceptions in iOS post, but many iPhans didn't get it: There was no need of this post at all.

posted on 10 Jan 2012, 21:27 4

12. Pdubb (Posts: 239; Member since: 08 Aug 2011)


When is an electronic device's marketing not blatantly manipulative?? I'm just glad WP7 finally decided to throw some punches.

posted on 10 Jan 2012, 21:27 2

13. ILikeBubbles (Posts: 302; Member since: 17 Jan 2011)


as far as now i'm a blind android fan... wp7 may be speedy but so far i just can't get into the ui... maybe the lumina 900 could get me but wait.. verizon won't be getting it. oh well... :/

posted on 10 Jan 2012, 21:50 5

14. iamcc (Posts: 1319; Member since: 07 Oct 2011)


To be honest this reminds me of the early Android ads, in a good way.

When Android started becoming popular, the OS wasnt where it is today but they advertised the strengths it did have. Similar to this...

I hope windows phones can become a serious competitor it would make the phone industry much more interesting.

posted on 10 Jan 2012, 22:58 3

16. jtech (Posts: 101; Member since: 14 Jul 2011)


I read on here many times that phonearena wants WP to gain market share but then this guy comes along and makes an article that contradicts a previous article.

posted on 10 Jan 2012, 23:10

17. ryandalyon (Posts: 1; Member since: 10 Jan 2012)


Haha Cant think of anything to go against the Windows Phone other than the screen resolution.....haha I say DESPERATE.

posted on 11 Jan 2012, 00:14 1

18. Glim12808 (Posts: 393; Member since: 26 Oct 2011)


I love both my Android and WP7phones (if I can afford 4s I'm sure I'd love that too) so I can tell bias when I see it and this article is blatantly bias against WP7 LOL! Hey PA, it's all in the name of fun so just relax and enjoy it LOL!

posted on 11 Jan 2012, 00:25 3

19. drahmad (Posts: 478; Member since: 20 Aug 2011)


michael h. is android

posted on 11 Jan 2012, 00:56 4

21. Penny (Posts: 1142; Member since: 04 Feb 2011)


To the readers:

I do agree that this article is uncharacteristically biased, but given that Michael H. is normally pretty objective and thorough in his articles, I would cut him some slack here.

To the point: clearly Microsoft is doing this as a marketing ploy, and I wouldn't blame them for it. I am much more appreciative toward a company that is saying "my product is best" and then attempts to show me why it's best (even if it fails) than a company that simply stops after making the claim. As mentioned in this article, Microsoft is doing pretty well in this contest against the challengers, so I would say they are backing it up. While Microsoft has home court advantage here and the contest is in their favor, keep in mind that they are asking the challengers what tasks they normally do with their phones and going head to head with them based on those tasks. I'm sure Microsoft will try to pick the tasks that are in its favor, but this still isn't "blatantly manipulative marketing." Considering the challenger wins a worthwhile prize either way, I would say that this is just good, fun marketing.

posted on 11 Jan 2012, 01:07 2

22. RazaAsad (Posts: 100; Member since: 24 Nov 2011)


Well said.

posted on 11 Jan 2012, 01:24 1

24. Penny (Posts: 1142; Member since: 04 Feb 2011)


On the video included in the update to the article:

It seems like the guy from Microsoft actually says "done" while the challenger is saying that he was having WiFi issues. Either way, the guy from Microsoft clearly had taken the picture and clicked on the upload button quite a bit earlier than the challenger, so wireless issues aside, the Windows Phone was quicker through the steps.

posted on 11 Jan 2012, 02:00 2

25. drahmad (Posts: 478; Member since: 20 Aug 2011)


which means wp7 is better

posted on 11 Jan 2012, 16:55

33. vvelez5 (Posts: 623; Member since: 29 Jan 2011)


In that aspect. Each OS is best in their own way.

posted on 11 Jan 2012, 04:44 3

26. SemperFiV12 (Posts: 748; Member since: 09 Nov 2010)


Why the heck are you even writing WP articles when you have a clear bias against it... seems like a waste of time. Your writing is so subjective and at times false. I don't mind reading praises and critiques on different platforms (as I have used all of them), but some of this writing is just phony.

posted on 11 Jan 2012, 07:11 3

27. tbar (Posts: 34; Member since: 18 Jan 2010)


"We just don't like blatantly manipulative marketing." So, you don't like marketing, huh? Because, ALL marketing is manipulative. After all, that is the point. Good grief! Please write something worth reading.

posted on 11 Jan 2012, 12:09

29. bolaG (Posts: 468; Member since: 15 Aug 2011)


So did you get a free windows phone Michael?

posted on 11 Jan 2012, 13:44 1

30. -box- (Posts: 3784; Member since: 04 Jan 2012)


Sorry, I'd drink a gallon of Pepsi before a sip of coke.... it's nasty, syrupy, and makes my teeth feel like they're covered in gunk.
As for it being rigged, so what, it's advertising? Apple rigs its commercials to make it seem like their products are the most magical innovative things a person could get, when we all know that's a blatant lie. Same thing with product placement and plugs, you know that the actors or pluggers are going to make the device seem amazing and wonderful. My least favorite of those are the Transformer movies and all the shameless Toyota plugs in Bones

posted on 11 Jan 2012, 15:38 1

31. jcoberg10 (Posts: 110; Member since: 30 Oct 2009)


Easy on dogging Pepsi, not only is their line up better (IE: Mountain dew) but Pepsi vs Coke, Pepsi is way better. who cares about windows phones. :)

posted on 12 Jan 2012, 00:22

34. dragonboats (Posts: 1; Member since: 12 Jan 2012)


The point is that Windows Phone is easy to use and it is very fast. Sure, knowing how to use the phone helps too. Having 1GB RAM doesn't magically make you text twice as fast. I'm a casual Windows Phone user and just beat two friends on basic tasks. With my 3G HTC HD7, I beat an iPhone doing a web search to find a specific site and locating info on that site. Bing brought up the site faster, and IE9 got me deep into the site faster. With my other friend with an HTC android phone, we raced to see who can find the date of Chinese New Year faster. I spoke into my phone using Bing. I got the result before he was even done searching. I know I won't win every match, but I do know my phone can compete well against anyone.

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