Samsung shows off the Galaxy S5 with new ads about S-Health, power saving, and more
These new ads are targeted to US customers and are probably meant for internet-centric consumption, but when you have a marketing campaign as big as Samsung’s, you throw everything at the wall. The four new videos show off the arguably most distinctive features of the new flagship.
S-Health is touted as program to help you track your physical activity, and it is but a part of what is the first heart rate monitor built into a smartphone. Ultra Power Saving Mode makes a well-earned appearance, showcasing that it is not the end of the world if you find yourself with a low battery and no power nearby.
The Galaxy S5’s 16MP camera is another stellar feature of the latest from Samsung. Like we wrote in our review, “it’s a treasure trove for smartphone camera enthusiasts.” The camera rightly has its moment in the spotlight.
Finally, there is the display. The Super AMOLED panel is vibrant on the Galaxy S5, something we would expect from Samsung. Interestingly, in the final ad, Samsung throws another punch at Apple over the size of its comparatively tiny screen, claiming 62% more screen area than the iPhone 5s.
Again, these ads are on the less-flashy side, but again, we see Samsung overtly calling out the iPhone as a point of comparison.
Samsung Galaxy S5 Fullscreen
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20 Jul 2014, 10:02
Samsung Galaxy S5
2. Ultra Power Saving Mode
4. 5-inch full HD display
1. Carlitos (Posts: 291; Member since: 23 Oct 2011)
She's pretty. Lol. I like the adds. Samsung has become an expert in throwing jabs at the iPhone. And idk what it is, but I freaking like it.
Plus she's pretty.
2. gigaraga (Posts: 463; Member since: 29 Mar 2013)
Excellent phone with the always excellent ads. Great, Samsung.
3. 0xFFFF (Posts: 1960; Member since: 16 Apr 2014)
I'd rather pay $300 for no-gimmick top-spec phone than $650+ to help fund Samsung's ad campaign.
4. Tizen007 (Posts: 485; Member since: 07 Jan 2014)
A gimmick is a gimmick when the thing is not useful. When they are useful we call it a feature.
5. 0xFFFF (Posts: 1960; Member since: 16 Apr 2014)
Absolutely. And that is why I mentioned wanting a top-spec quality phone without any gimmicks. Such as the OnePlus One.
7. phljcnth (Posts: 255; Member since: 30 Apr 2012)
Like Samsung cares.
And oh, hardware is not everything. It's also about how you utilize it with software. I wonder how you guys easily jump into a conclusion with the OnePlus One when you've never likely owned one.
8. 0xFFFF (Posts: 1960; Member since: 16 Apr 2014)
Everything I've seen regarding Cyanogen for the OnePlus One looks really good. I haven't gotten my phone yet, but it will be coming in the June/July timeframe.
6. Diezparda (Posts: 199; Member since: 23 Oct 2013)
I want the UI to little bit polished, oh forget that i'm waiting for the upcoming Galaxy Note 4. Anyway am i the only one who likes Magazine UX implemented on tablet series also applied on Samsung smartphones?
10. Lampriya (Posts: 207; Member since: 05 Oct 2013)
the fact that samsung is trying to compare its cheap plastic with the premium body of the iPhone 5s is a painful joke...