“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone

“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone
The latest ad posted by Samsung Mobile in the US takes a rather pedestrian, if informative angle to the new Galaxy S5, and it throws a barb at the iPhone for good measure.

The full minute ad will certainly get edited for a slew of 30-second spots to get wider TV distribution, but what cannot be discounted is the clear bomb thrown at Apple’s iPhone when it comes time to talk about the camera. 

Normally, we would not take any note over such a claim as the Samsung Galaxy S5 has a fine camera.  However, we have been catching wind about some folks’ S5’s cameras going on the fritz after a few days of operation and no immediate remedy in sight. The issue with the camera seems to be affecting Verizon customers the most.  For now at least, it looks like the only option is to get a replacement under warranty, though a software fix should hopefully solve the problem.

That issue aside, in our review of the Samsung Galaxy S5, we had high praise for the camera. The 16MP sensor is augmented by a host of innovative features courtesy of Samsung. In the ad, Samsung makes a point that the Galaxy S5 camera takes photos with “twice the resolution of the iPhone.”

Samsung has always been a tough competitor to Apple, and the company’s effective marketing often mocks the iPhone faithful. While the camera barb is funny, its timing is going to find frustration with those contending with a “Warning: Camera Failed” issue on their device.

It is also the first time we can think of where the Galaxy S5’s competitor is actually called-out by name. Granted, the call-out would have a bit more sting with a typical Samsung mockery ad, but you never know what the marketing gurus are cooking up next.

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67 Comments

1. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I like it, I think it's smart clever, classy. Good job Samsung.

4. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Agreed, Samsung is amazing at marketing.

27. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yeah, it seems pretty good - Samsung is good at pointing out what they can do, over what someone else cannot do...I am looking forward to the Note 4...

50. Nevada

Posts: 13; Member since: Feb 09, 2013

And what is that Samsung can do what others can't? They copy everything from other manufacturers that's what they can do the best, nothing else. 4K? They're not the first and only, IP certification? Don't be stupid! Heartrate monitor? What a bullsh.t! Fingerprint scan? Or what?

54. Astoni

Posts: 649; Member since: Sep 28, 2013

Butthurt much?. Tbh i don't give a sh*t if a company copies a diffrent one if its a good feature :p. I'd much rather have a perfect phone with every good feature copied than a phone that can't do all the thing i want cause they don't copy..

55. The13thKing

Posts: 849; Member since: Feb 26, 2014

life is hard mr butthurt. watch the ad again please.

57. jroc74

Posts: 6023; Member since: Dec 30, 2010

You do realize if companies didnt try to use, copy features other companies did first.....it would be a very boring world...with maybe only a few companies worth buying from. I dont wanna live in that world....I hope you dont too.

61. Ashoaib

Posts: 3276; Member since: Nov 15, 2013

Why cant others copy and make such a great phone? bcoz the fact is that they can't do that, they cant do anything except saying that samsung copy from everyone.. thats all what they can say and thats all what some butthurt or buttkicked can say

67. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

I have never seen a more butt hurt comment in my life. UMADBRO?!

2. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

When Samsung does it, reaction - Oh what a great ad! Samsung rocks! Samsung rule in marketing! When Nokia/MS do it, reaction - Nokia sucks! MS sucks! Greedy company! Arrogant company! *sigh*

5. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

That's true.

6. D79_D79_

Posts: 40; Member since: Feb 19, 2014

Go Samsung!

7. willard12 unregistered

Microsoft Surface ads were good. Their phone ads were hypocritical. "Can you please move your ginormous phone?" 4 months later, the Nokia 1520 phablet. Side by side comparisons are better than the attempts at comedy.

15. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Agreed, that's what I have always disliked about Microsoft/Nokia ads. They bash the competition for something and then go and do it themselves. I will say though, Nokia does have amazing camera's on their high end devices, I just wish they would make a real effort in Android and get out of Microsoft's behind.

49. nlbates66

Posts: 328; Member since: Aug 15, 2012

They never bashed competition for screen size, said comments in their ads came the "apple" side, they were making fun of the fight itself, rather than each company.

8. wilsong17 unregistered

nobody care about nokia if you nokia fan only talk about camera do you actually think people or the consumers only buy a a stupid phone for a dam camera you must be smoking

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

Nobody care about Nokia, then what I'm here for.

17. maccess

Posts: 742; Member since: Jan 16, 2013

You're here becoz you care anything about samsung.. am i wrong??

56. The13thKing

Posts: 849; Member since: Feb 26, 2014

I'd rather spend money on a basic DSLR which is better than the most advanced nokia camera and buy a midrange Samsung device while paying a little more than I would have payed on a 1020 .. I get android, features and tons of goodies. That's what I hear people talking about.

36. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Well ppl do care about the camera too. Ang S5 camera is great too. But I agree, ppl care not ONLY about camera, when buy smartphone. And S5 is there for that, (there are great dedicated cameras out there)

10. PBXtech

Posts: 1032; Member since: Oct 21, 2013

It's not healthy to take these things personally, you should work on that.

14. akki20892

Posts: 3902; Member since: Feb 04, 2013

One answer: sammy's fans.

24. Topcat488

Posts: 1415; Member since: Sep 29, 2012

This isn't about "Nokia" so stop trolling. O.o Samsung makes great phones and has great commercials, aaaaannnnnnddd great after sales support... You mad? O.o

38. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Great phones, and great sales- YES But I don't see anything so special in this ad(or others)

28. networkdood

Posts: 6330; Member since: Mar 31, 2010

MS just does it in a way that is very inaccurate...

30. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

They say "Oh what a great ad", because they wanna suggest that NOT the great S5 features and specs sell so good , but the Samsung marketing. All the tech sites was attacking S5 and predcting FLOP, and now they need exuse about their iBSs, when S5 is selling great.

37. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Very true, that always seems to be the case. The SGS4 still sold extremely well, despite it not doing as good as the SGS3. So many people said the same thing about the SGS5 and yet it's doing very well already. I keep hearing how the SGS5 has one of the best displays, performance, camera, and battery life they have ever used in reviews and yet there are still some who question why it is selling so well.

66. g2a5b0e unregistered

Incorrect. The S4 didn't live up to Samsung's sales expectations, which were unrealistic to begin with. It sold better than the S3.

39. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

The difference between samsung and nokia is samsung shows what their phone has over others... nokia trolls or bashes simply!!.

48. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Just shows something about the users here.

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