“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone

“The Next Big Thing” campaign lives on newest Galaxy S5 ad, overtly takes aim at iPhone
The latest ad posted by Samsung Mobile in the US takes a rather pedestrian, if informative angle to the new Galaxy S5, and it throws a barb at the iPhone for good measure.

The full minute ad will certainly get edited for a slew of 30-second spots to get wider TV distribution, but what cannot be discounted is the clear bomb thrown at Apple’s iPhone when it comes time to talk about the camera. 

Normally, we would not take any note over such a claim as the Samsung Galaxy S5 has a fine camera.  However, we have been catching wind about some folks’ S5’s cameras going on the fritz after a few days of operation and no immediate remedy in sight. The issue with the camera seems to be affecting Verizon customers the most.  For now at least, it looks like the only option is to get a replacement under warranty, though a software fix should hopefully solve the problem.

That issue aside, in our review of the Samsung Galaxy S5, we had high praise for the camera. The 16MP sensor is augmented by a host of innovative features courtesy of Samsung. In the ad, Samsung makes a point that the Galaxy S5 camera takes photos with “twice the resolution of the iPhone.”

Samsung has always been a tough competitor to Apple, and the company’s effective marketing often mocks the iPhone faithful. While the camera barb is funny, its timing is going to find frustration with those contending with a “Warning: Camera Failed” issue on their device.

It is also the first time we can think of where the Galaxy S5’s competitor is actually called-out by name. Granted, the call-out would have a bit more sting with a typical Samsung mockery ad, but you never know what the marketing gurus are cooking up next.

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67 Comments

59. kidrajee

Posts: 1; Member since: Apr 26, 2014

Please Change those FUGLY ICONS!! They look so inconsistent..Steve jobs would have hanged himself! Even cydia has no good themes, please change them :'(

58. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

School must be out.

53. strikercho

Posts: 156; Member since: Mar 20, 2012

Pathetic add, Samsung. Seriously. If this is the "next big thing", according to you, than its fiesta time in Apple's house! :))) By the way the S5 is ridiculously big, all plastic and actually pretty normal...for a tablet:)

43. gigaraga

Posts: 1454; Member since: Mar 29, 2013

Samsung Galaxy S5. The best smartphone. EVER.

34. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

PA " While the camera barb is funny, its timing is going to find frustration with those contending with a “Warning: Camera Failed” issue on their device." What?????? Only you PA don't know that “Warning: Camera Failed” has nothing to do with Samsung??? Or you know, but don't like to say the truth?

35. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Wrong. Many Samsung devices have suffered from "camera failed", even those that are wifi only.

44. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

iBS Not more than normal. This PA hint was based ONLY on the Version's S5, "news".

65. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Yes, more than normal. While the PA article was about the Verizon S5, the "camera failed" issue has been with Samsung a long time: "If you are reading this, you’ve probably had your Samsung Galaxy S II (or other Samsung device) display the apparently fairly common “Camera Failed” message. Over the past month I too have had this annoyance pop up on my Samsung Galaxy S II Skyrocket several times. Googling the problem yields suggestions ranging from uninstalling flashlight apps to returning phones." Just one of the hits returned by a Google search. On my Note 8, I frequently encountered the "camera failed" error that required a device restart until Samsung fixed it with an update.

32. asksmart

Posts: 6; Member since: Apr 25, 2014

the next big thing... will be to confess their sins.

29. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

I wish I had a Samsung Galaxy S5. With the Galaxy S5, I can drive a BMW Mini and have fun all day. What a great phone, the S5. I think if I get this phone and an iPhone 5S, my life will be twice as good. I am so happy to spend a lot of money on Samsung and Apple.

23. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Very nice Samsung. Doesn't seem super over-presented like some of their ads. Darkkjedii worded it very nicely; classy.

21. techloverNYC

Posts: 601; Member since: Nov 20, 2012

Way better ad than the HTC all new ones i think we can all agree.

41. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

HTC M8 POS sell bad, not becaus of the "bad ads" Searching for excuse???? Right??LOL Ppl are on the market for good SMARTphones, not for ALUMINUM

47. Supraman21

Posts: 471; Member since: Jun 09, 2010

Is your first language English? Ohh and I bought an HTC Once because I was sick of the nasty cheap playschool plastic phones from Samsung. After having a GS1, Galaxy Nexus, and a GS3 the HTC One finally made me feel like my phone was worth the price. Best phone I have ever had.

52. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

"Is your first language English" What does it matter???? What matters is that millions of ppl buy SMARTphones, NOT aluminum

60. Supraman21

Posts: 471; Member since: Jun 09, 2010

Cause the majority of times you post, you don't make any sense. I'd totally understand and forgive you if it wasn't your first language. Lol and yes people do buy phones cause they are made out of premium aluminium. I did lol. All my friends switched over to android from iPhones cause "they finally made a phone thats not plastic"

19. twens

Posts: 1195; Member since: Feb 25, 2012

But we all know the galaxies are one of the best cameras you can find on a phone. That isn't bashing apple. At least here on PA. The galaxies have constantly beat out the iPhone when it comes to details. And that's what the add said. They never lied.

18. STATION7

Posts: 1; Member since: Apr 25, 2014

Sounds like Mr Maxwell is a bit biased.. Samsung calling out iPhones inferior camera making you upset in any way?

13. Diezparda

Posts: 941; Member since: Oct 23, 2013

Nice ad but they need to do something at their design department, that usb 3 port was an ugly sight because of that waterproof feature. Sony did better job but in exchange the device it self getting bulky.

16. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Ah yes, the typical "Samsung needs to change their design post" Why change something that isn't broken? Clearly people don't have a problem with plastic since Samsung sells more devices then they can make and if you have a problem with it, get a phone case. Which most people do any way. I'm sorry but even if Samsung made a full metal phone, I would still get a phone case for it. Keep it nice and looking new and cracked screens aren't stylish.

20. Diezparda

Posts: 941; Member since: Oct 23, 2013

Typical? i'm using S2, Note 3 and Note 10.1 and never once complain about them and i have no problem with plastic, but ugly device are ugly why they ditch away what already good faux leather with the new "glam" design pattern? it's ait broken eh? and even the most selling device it's not define they are the best device, the marketing did... I hope they realized it and i won't the same design applies to next Galaxy Note 4.

22. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

I think the the faux leather back is going to return with the Note 4, it seems like to me they wanted to make it look more like a actual notebook or something along those lines. While it doesn't look as good as the faux leather, the design for the SGS5 is fine to me, it isn't slipperly and isn't a fingerprint magnet. I can't complain about it because again, I am going to get a phone case for my next phone purchase, I always do.

25. Diezparda

Posts: 941; Member since: Oct 23, 2013

Sorry bro but every person may have different taste, i'm okay with using case but if the device it self was already good why it have to? for example is sexy M8 if i end up getting this phone i won't use any case because it will hide the original beauty. As i know Samsung built quality was very good that my Note 3 already proof it, so i don't need to worry much about damaging the phone. It's a flagship phone, i rather have more professional and simple looking device than having S5 which kinda ugly and a lil bit childish to me.

26. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

I can't risk not having a case on my way. I know way too many people with cracked screens and tons of scratches all over it. Sure not everyone is as unlucky as they are but I still can't risk it. I always like to sell my phones at "like new" prices.

42. Diezparda

Posts: 941; Member since: Oct 23, 2013

Good luck to you then. I see your point, my iPad is easily scratch it always using case since first time i purchased, so sad because it's gorgeous and using case doesn't make it look better. But Samsung phone was made from plastic, it's not easily scratch like aluminum so using case won't be necessary at least for me...

63. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

You are right my friend broke his iphone's screen... he used to say that he purchased phone due to its looks and why to make it ugly by a cover? now he says alas! If I had used a cover, I might avoid a loss... so precaution is better than a cure

40. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Shut up. The tech media and the iZombies(you) army were bashing the faux leather the same way. But when coudn't convice the ppl that can see it, they(you) stopped now Same will happen with S5. I can bet on that. S5 looks great and ppl will see it.

45. Diezparda

Posts: 941; Member since: Oct 23, 2013

who the hell are you to told me to shut? Did you see my comment i have Note 3 and i like it but i really hate S5 design because it's ugly and thats my opinion not yours, or you are simply blind?

64. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

No, Sgs5 doesnt look that great but still its decent... where as, the screen of Sgs5 is amazing, really, I havent seen such an amazing display before

33. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Here we go again with the "design" "aluminum" "hairdressers" and Tim Cook LOL

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