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Samsung looking to change its smartphone naming scheme

Posted: , by Daniel P.

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Samsung looking to change its smartphone naming scheme
The Galaxy line employs devices as diverse as the Samsung Galaxy Mini and the Samsung Galaxy S II. Samsung also has its bada-powered  Wave line of smartphones, which are ranging from lowly-specced QWERTY sliders, to the Samsung Wave II.

The world's second largest cell phone manufacturer, which grew its smartphone business with the mind-numbing 500+ % for just a year, might be looking to simplify things, or make them worse, depending on the point of view.

We don't know where the source got this info from, but here below is allegedly a new naming scheme for the Galaxy line of devices, which looks like something that came out from a brainstorming session at Samsung's sales and marketing department.



The name of the future high-end Galaxy phones will have the letter S, followed by a number, like now we have the Galaxy S II. We will also have R, W, M or Y series, depending on the price range. "R" indicates phones for $420+ (EUR 300+), "W" is for $280-$420 (EUR 200-300), "M" for $180-$280 (EUR 130-200), and "Y" is for the sub-$180 (EUR 130) category.

Bada OS phones will also receive a change in their naming scheme - the Wave brand will be spared, with the high-ends being Wave 3, Wave 4 and so on. The other bada phone categories will carry the letter "M", while entry level ones will be designated with "Y".

That leaves us with the Windows Phone handsets, which will keep the Omnia brand, again followed by a number for the best of them, but will have "W", and "M" and "Y" designations as well, from more to the less powerful. The numbering scheme for the high-ends will apparently change with Microsoft's consequent versions, like Windows Phone 8, for instance - then we will have Samsung Omnia 8.

On a side note, if all of this rings true, it looks like Samsung is planning to have more categories in its Windows Phone portfolio than its bada devices, which is pretty telling, and might be indicative of WP truly going downmarket with mid-range versions, possibly running the rumored Tango update.

Within all those classes, there will be a coherent naming scheme for outliers, like "Plus" for some extra specs thrown in, "Pro" for QWERTYs, and "LTE" for phones with such radio.

What do you think, does it make sense, or should the marketing team go back to the drawing board?

source: Mobili.lt (translated) via UnwiredView

15 Comments
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posted on 12 Aug 2011, 05:52 3

1. district11 (Posts: 103; Member since: 17 Apr 2011)


Samsung looking to copy its smartphone naming scheme from apple :)

posted on 12 Aug 2011, 06:07 8

2. PeterIfromsweden (Posts: 1230; Member since: 03 Aug 2011)


Apple looking to copy Galaxy S2 with iPhone 5 !

posted on 12 Aug 2011, 06:47 4

3. JayRaj (Posts: 54; Member since: 31 Oct 2010)


I guess Apple just names its cellphone as iPhone. I don't think there's anything like "naming scheme" in that!! :P

posted on 12 Aug 2011, 14:20

9. taz89 (Posts: 2014; Member since: 03 May 2011)


how is that copying apple...why is when someone does something it always copying apple

posted on 13 Aug 2011, 17:24

14. RORYREVOLUTION (Posts: 2973; Member since: 12 Jan 2010)


So lets get this straight. Apple and Apple only can have numbers at the end of their devices and Apple and Apple alone can make white and black devices. You sir are a fool.

posted on 12 Aug 2011, 07:03 6

4. bayhuy (Posts: 290; Member since: 23 Jun 2011)


M=Magical? I smell a lawsuit....

posted on 12 Aug 2011, 07:19 3

5. Knicknevin (Posts: 135; Member since: 18 Mar 2011)


I think this naming scheme will quickly become more confusing than anything currently around.

posted on 12 Aug 2011, 07:36 2

6. DROIDX0430 (Posts: 409; Member since: 24 Nov 2010)


district11--how is this so? we are talking phones here--not computers.. the iphones names have been iphone, 3g, 3gs and iphone4 and next iphone5...how is this copying apple?

posted on 12 Aug 2011, 10:01 5

7. district11 (Posts: 103; Member since: 17 Apr 2011)


Apple is suing apple for being a fruit xD

posted on 12 Aug 2011, 10:03 3

8. district11 (Posts: 103; Member since: 17 Apr 2011)


And one more thing.... How is motorola copying iPad 2 :O ?

posted on 12 Aug 2011, 14:21 1

10. taz89 (Posts: 2014; Member since: 03 May 2011)


its a rectangle with a display thats how..

posted on 12 Aug 2011, 14:59 1

12. district11 (Posts: 103; Member since: 17 Apr 2011)


And you are retard, so apple should sue you because you copy Steve Jobs !!!

posted on 12 Aug 2011, 14:28 1

11. jytype (unregistered)


pointless really since us carriers like to rename variants to cool names such as photon, hercules, super duper cosmic epic touch

posted on 12 Aug 2011, 15:21 2

13. Postal Jim (unregistered)


Maybe Apple should finally spread out and vary their phones. They could then name them: Fuji, Jonathon, Granny Smith, Red Delicious, and so forth. The Granny Smith could be a phone partnered with the Jitterbug!

posted on 24 Aug 2011, 08:26

15. dandirk (Posts: 187; Member since: 04 Aug 2011)


I can see what samsung is trying to do... They are trying to brand the Galaxy name, more so then just including the Galaxy word...

Though that graphic looks like a graphic designer is really trying to get in the pants of the hot new marketer... M=Magical???? Apple get so much crap for that term... (as they should)... ha ha ha

I agree that this will become a mess for consumers... They have sort of the right idea, I think. Use Galaxy as a line of Android products, but instead of letter + # they should just come up with other names like they currently due... Galaxy SG II, Galaxy Zoom III, blah blah blah...

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