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Samsung cleverly places Galaxy S5 Ultra Power Saving Mode ads in select US airports

Posted: , by Florin T.

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Samsung cleverly places Galaxy S5 Ultra Power Saving Mode ads in select US airports
Remember that video commercial in which Samsung called iPhone users wall huggers, presenting them as a distinct category of people who live around power outlets in airports? Samsung is now continuing that idea by placing mini ads in select US airports.

While the ads don’t mention the iPhone at all, they’re positioned right next to power outlets, reading: "The Samsung Galaxy S5 with Ultra Power Saving Mode. So you can be anywhere but here." At the moment, such ads can be found only in JFK, O’Hare (Chicago), and Chicago Midway. According to Android Central, Samsung apparently plans to spread the campaign to other airports.

For those who don’t know, Ultra Power Saving mode is one of Samsung’s new features that debuted on the Galaxy S5. It makes the display black and white, while restricting the use of some apps - thus being able to keep the handset running for up to 7 days on a single charge.

In case you haven’t seen the wall huggers commercial, it’s embedded at the end of the slideshow below, after some photos of Samsung’s Ultra Power Saving Mode ads.


source: Android Central

51 Comments
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posted on 13 Aug 2014, 16:35 29

1. Drsarcastic (Posts: 55; Member since: 23 Jul 2014)


That is the best marketing I have ever seen.

posted on 13 Aug 2014, 18:37 10

20. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Marketing IS NOTHING without having something great to advertise.
And Samsung have plenty.

posted on 13 Aug 2014, 19:58 1

32. MrJerry (Posts: 398; Member since: 05 Oct 2012)


This is kinda true
Every time I go to the airport, I can see iphone wallhuggers

posted on 14 Aug 2014, 22:57

44. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


i hate the people at the mall plugging into the walls all over am like its not your home stop stealing power i dont come to your house and steal your cable or internet, they unplug machines and all kinds of things that companys are paying to have plugged in there. apple people so inconsiderate i see them in the bestbuy mobiles and sprint stores and others plugging there phones into the chargers.

posted on 13 Aug 2014, 16:35 16

2. UglyFrank (Posts: 582; Member since: 23 Jan 2014)


Pretty smart

posted on 13 Aug 2014, 16:42 5

3. syncronyze (Posts: 100; Member since: 26 Apr 2014)


Finally Samsung has some good marketing skills

posted on 13 Aug 2014, 16:51 7

4. Python212 (Posts: 363; Member since: 13 Aug 2014)


even haters think it's good....good job Sammy

posted on 13 Aug 2014, 17:14 1

6. syncronyze (Posts: 100; Member since: 26 Apr 2014)


I don't hate Samsung, I just hate some of the close-minded idiots that follow them that act like jerks towards any other device on the market if it doesn't have SAMSUNG written on it. This was a smart marketing move by Samsung and I like it.

posted on 13 Aug 2014, 17:23 6

8. Python212 (Posts: 363; Member since: 13 Aug 2014)


"close-minded idiots that follow them that act like jerks towards any other device on the market if it doesn't have SAMSUNG written on it"

you mean like HTC, Nokia, SONY, Apple, etc fans?

posted on 13 Aug 2014, 18:40 1

22. syncronyze (Posts: 100; Member since: 26 Apr 2014)


I mean like people who trash talk phones when they haven't even used the phones / operating system, but I guess you could call them "fans" I guess

posted on 13 Aug 2014, 18:50 4

26. Python212 (Posts: 363; Member since: 13 Aug 2014)


so why did you single out samsung "fans" if your not a samsung hater?

posted on 13 Aug 2014, 21:24 2

35. syncronyze (Posts: 100; Member since: 26 Apr 2014)


Because this is a Samsung article, friend. Not to mention I said I don't hate Samsung, but I do hate some of the ignorant fans of Samsung. I'm not going to talk about Nokia fans on a Samsung article. =)

posted on 13 Aug 2014, 22:11 2

38. Python212 (Posts: 363; Member since: 13 Aug 2014)


so do you go around to different brand articles and let everyone know you hate their fans, too? Or do you only do that with samsung fans?

posted on 13 Aug 2014, 22:32 1

39. syncronyze (Posts: 100; Member since: 26 Apr 2014)


Depends, do you go around to different brand articles and call people haters when they praise their marketing? Maybe you should just reread the whole conversation and let me know where I said I hate all Samsung fans. Have a nice day, my friend. :)

posted on 13 Aug 2014, 22:53 1

41. Python212 (Posts: 363; Member since: 13 Aug 2014)


I'm no samsung fan but everyone including samsung haters know they're awesome, if not the best with their marketing strategy/ads.

And you wrote "Finally Samsung has some good marketing skills".

Sure....you don't hate Samsung or all of their "fans"....

I'll sleep good tonight hope you do the same, my friend :)

posted on 13 Aug 2014, 18:39 1

21. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Not marketing is smart , ignorant. But the feature they advertise.

posted on 14 Aug 2014, 23:00 1

45. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


what the hell did you just try saying,?

posted on 13 Aug 2014, 17:05 5

5. gigaraga (Posts: 1381; Member since: 29 Mar 2013)


Nice. Then Apple owners will be crying in because of short battery life.

posted on 13 Aug 2014, 17:16

7. na7noo7 (Posts: 274; Member since: 29 Mar 2014)


Great. Well, suprised the Apple users didn't listen to the UPSM advert (you can see they have the iPhone 5S).

posted on 13 Aug 2014, 17:23

9. AfterShock (Posts: 2985; Member since: 02 Nov 2012)


You're changing the battery!!?!!
Yup.
Frown!

posted on 13 Aug 2014, 17:26 5

10. Python212 (Posts: 363; Member since: 13 Aug 2014)


Apple's response: You're charging it wrong!!

posted on 14 Aug 2014, 23:01

46. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


no your holding it wrong!!!!!! now jiggle it a bit and dont move.

posted on 13 Aug 2014, 17:53

11. amiaq (Posts: 499; Member since: 30 Jun 2012)


I would rather carry an external battery aka power bank. 20-30 dollars, then you're free to roam the duty free shop. Regardless what phone i am using. I guess the "lamb chop" just have too thick of skull.

posted on 13 Aug 2014, 18:07

13. AfterShock (Posts: 2985; Member since: 02 Nov 2012)


Same when I think I might need it.
Bonus is it charges as fast as a higher output tablet charger would.

We ain't common enough for that to make sense.

posted on 13 Aug 2014, 18:43 3

23. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


You do know that S5 lets you to have spare battery in the pocket or in the hand bag, too. No need of extra bulk on the phone.

posted on 13 Aug 2014, 19:43

31. AfterShock (Posts: 2985; Member since: 02 Nov 2012)


That's the point we're conveying, no real reason for wall huggers.

posted on 13 Aug 2014, 18:06

12. Metropolis75 (Posts: 21; Member since: 28 Aug 2012)


Floors me than people go the airport without a fully charged phone to begin with. It took that commercial for me to even realize what people were doing. I just figured that people thought the boarding areas were too crowded lol.

posted on 13 Aug 2014, 18:08 1

14. frizodanizzo (Posts: 7; Member since: 01 Aug 2014)


I don't know how anyone's a wallhugger I get a full day of use out of my iPhone and I'm totally cool with that. I'm up 18 hours a day and it last longer than that usually.

posted on 13 Aug 2014, 18:25 1

17. amiaq (Posts: 499; Member since: 30 Jun 2012)


not enough FB friends may be, or no followers on instagram. Or may be one's life is too boring to be on twitter.

posted on 14 Aug 2014, 23:14

47. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


thats me, real people to talk to and job and dont care if the rest of the world knows i went to the bathroom and had a good dump or i am eating sushi.

posted on 13 Aug 2014, 18:26 2

18. Python212 (Posts: 363; Member since: 13 Aug 2014)


true...your iPhone could last longer than a day only if you don't use it at all. I switched from 5S to M8 and oh boy....what a difference....

posted on 13 Aug 2014, 19:08

27. AlikMalix (Posts: 1010; Member since: 16 Jul 2014)


I stream music from my External Harddrive at home to a bluetooth enabled battery powered speakers at work, on top of that I check on my base attack games and a few websites thru the day (including this one). My battery lasts thru the working hours and at home after. Sometimes I do give it some extra juice while driving home, when it's convinient, but dont need to. I have an iPhone 5s. I can show up to a construction site with 50% battery at 9:00 am and it will play thru 8 hours of work before it dies (texting and calls included). I cannot prove it, but on 1% left my phone streams music from home thru bluetooth to speaker dock for about 30 minutes - people that work with me see it and bet on how many songs it will play before it dies.

This Ultra power saving mode really disables your phone - I can pull several days too if I didnt do all I do on my iPhone thru the day.

Dont forget the statistics of iPhone users surf 7 times more data then average Android user - if Apple users do charge their phones more frequently this might be the reason dont you think?

Clever ad, nevertheless. But it doesn't say how limited you are once on UPS mode..

posted on 13 Aug 2014, 19:31 2

30. Python212 (Posts: 363; Member since: 13 Aug 2014)


"This Ultra power saving mode really disables your phone - I can pull several days too if I didnt do all I do on my iPhone thru the day."

I don't own a gs5 so please don't quote me on this but isn't the whole point of ultra power saving mode is to reserve your nearly finished battery to last longer? I'm sure your iPhone could last much longer if you disable most of features, apps, etc. But the most important fact is that your iPhone doesn't have the UPSM. There's a huge difference between "could" and "if".

"Dont forget the statistics of iPhone users surf 7 times more data then average Android user - if Apple users do charge their phones more frequently this might be the reason dont you think?"

You don't think it's possible for apple user to surf the web while they're charging their iPhone? Because I sure did surf the web a lot while I was charing my 5S. I switched to M8 and the difference is night and day. I no longer carry my charger with me everywhere.

posted on 13 Aug 2014, 20:29

33. AlikMalix (Posts: 1010; Member since: 16 Jul 2014)


Um.. I agree with first point. If you history my posts, You'll see a lot of praising for the UPSM - I think it's an awesome shortcut - love it.

But second point does apply to other phones just as well, they do charge when surfing, but the fact is still there - iOS users use their devises 7 times more than Android users (at least for web surfing) - so you will see more iPhones being charged more frequently than others. (talking slowly). I also hear a lot of great things about M8's - they're a lot less bloated (pun intended) as other Android phones, and Sense is much lighter than Touch Wiz for example. And I cannot bring any argument against M8 as I have not met anyone or seen one to even get a "sense" of it in the real world (that's why I'm not posting anything regarding that phone).

I can only, with confidence, attest that the iPhones that I used had great battery life thru their years, especially my 5S (got it at launch), and that Samsung's Attacks against iPhones battery longevity are lies to promote their own features (which can be good). But it's not a progression to battery performance development - but just a band-aid (pun intended) for the time being (but a necessary one, if I may add).

posted on 13 Aug 2014, 21:23

34. BattleBrat (Posts: 1175; Member since: 26 Oct 2011)


http://i1056.photobucket.com/albums/t376/battlebrat2/Mobile%20Uploads/IMG_20140614_120423_zpswbsxxk3y.jpg

posted on 13 Aug 2014, 23:12

42. AlikMalix (Posts: 1010; Member since: 16 Jul 2014)


Nice.

posted on 14 Aug 2014, 23:18

48. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


u can use internet twitter facebook and g+ and others and text whats app and phone on ups mode.

posted on 13 Aug 2014, 18:09

15. harigrg33 (Posts: 165; Member since: 20 May 2013)


Best ad by samsung

posted on 13 Aug 2014, 18:46 1

24. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


I would say, ONE OF THE MANY great(best) features , by samsung.

posted on 14 Aug 2014, 23:19

49. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


2nd to the line one for the gs3 dude your a baresta

posted on 13 Aug 2014, 18:20 5

16. skymitch89 (Posts: 1121; Member since: 05 Nov 2010)


Isn't it kinda ironic that the people in these images are all charging their iPhone?

posted on 13 Aug 2014, 18:27 1

19. AfterShock (Posts: 2985; Member since: 02 Nov 2012)


Seems legit.

posted on 13 Aug 2014, 18:46

25. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


iShameless.

posted on 13 Aug 2014, 19:23 1

28. AlikMalix (Posts: 1010; Member since: 16 Jul 2014)


Well they had to make a point right? It would seem backwards if they showed that in reality iPhones, WP's, and Android phones that are half Samsungs anyway charge their phones just as much.

But you know what's more ironic, charging your S5 next to one of these. And you know it will happen - and that's funny...

posted on 13 Aug 2014, 19:29

29. torr310 (Posts: 450; Member since: 27 Oct 2011)


Own an S5, belittle on iPhone's battery, but still envy for Lenovo's super long-lasting battery power!

posted on 13 Aug 2014, 21:54 1

37. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


So you don't own S5, but just bashing "cleverly". Right?

posted on 13 Aug 2014, 21:42

36. nodes (Posts: 73; Member since: 06 Mar 2014)


when you are on UPSM, your galaxy s5 is as good as dead, tho.

posted on 14 Aug 2014, 23:21

50. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


no its not you still can do internet, text,phone,twitter, Facebook and a few others and turn color screen off. before you bash something know something

posted on 13 Aug 2014, 22:45 1

40. jeff1434325 (Posts: 95; Member since: 07 Aug 2012)


Samsung is really good at this;)

posted on 14 Aug 2014, 10:25

43. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


Good at what??
At giving great features??? Or at marketing?

posted on 14 Aug 2014, 23:21

51. engineer-1701d (Posts: 1238; Member since: 13 Mar 2014)


both of them

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