Samsung apparantly sold 2 million Galaxy Tabs to its partners & vendors
In the greater scheme of things, the 2 million figure they reported last week about the Galaxy Tab is in fact a number that Samsung indicated that they achieved – but not in the same manner that most of us would initially perceive it to be. Specifically, Samsung instead was able to “sell-in” over 2 million units as opposed to “sell-out.” If you don't understand the jargon, don't be too worried because it seems like you're not the only one.
During their quarterly earnings call, a Samsung executive actually admitted that the true amount of units sold to customers were “quite small.” Lee Young-hee of Samsung said, “Well, your question was on sell-in and sell-out. As you heard, our sell-in was quite aggressive and this first quarterly result was quite, you know, fourth-quarter unit [figure] was around two million. Then, in terms of sell-out, we also believe it was quite small. We believe, as the introduction of new device, it was required to have consumers invest in the device. So therefore, even though sell-out wasn’t as fast as we expected, we still believe sell-out was quite OK.”
In Samsung land, the term sell-in is meant to describe the amount of sales to its partners and vendors, while “sell-out” is used to describe the actual customer sales from those vendors. So despite not actually selling 2 million Samsung Galaxy Tab units to customers worldwide, it'll only be a matter of time before its eventual arrival.
source: WSJ via SlashGear
1. Kevin (unregistered) posted on 31 Jan 2011, 15:28 0 0
What I'm trying to figure out is why people would even make a big deal out of this. 90% of companies don't/can't track down every product they sell to the consumer. They post how much they sell to distributors which is technically how much they sold. It becomes the vendor's/distributor's problem once they have it.
2. applesauce (unregistered) posted on 31 Jan 2011, 15:42 0 0
Next is a report that the ipad sales figures are only sell-out sales, just so the site can show its apple love
3. SprintPower posted on 01 Feb 2011, 01:30 0 0
I said it before the Tab was released and I will say it again now; The TAB without the phone enabled is a brick. Stupid, stupid move. Now they HAVE to work some accounting magic to make it appear the TAB is a hot seller, when in fact few end-users actually purchased one.
The latest and greatest gizmo is a badge of honor in my circle. I have yet to see anyone hauling around a TAB.