Take into consideration that we're talking about overall handset shipments here - Samsung accounted for 14.4% of the market and Micromax snatched 16.6%. Microsoft's Nokia, which is quite popular in India, comfortably dwells on the third spot with 10.9%. In terms of smartphone sales, however, Samsung is still the largest company with 25.3% of the market, but Micromax is once again breathing down its neck with 19.1%. According to Counterpoint Research, Micromax is rapidly gaining market share in this segment as well, which leaves Sammy little space for maneuvering. The third player in terms of smartphone sales, Karbonn (once again a local), is responsible for 5.9% of the market.
In terms of feature phone shipments, Micromax shows its true strength. With 15.2%, Micromax it is the dominant company in this niche, but Nokia is pretty close with 14.7%. Samsung takes the fourth spot with 8.5%, right behind the third Carbonn, which accounts for 11.4% of all feature phone sales in India during Q2 2014.
Samsung is also experiencing declining sales and a pretty unpleasant loss of market share on global basis, raising a lot of questions about its future role on the market. Without a doubt, the company will have to act quickly and circumvent the impending nosedive. The rumored Samsung Galaxy Alpha and Galaxy Note 4 have the potential to win back some of Samsung's lost assets, provided that the giant plays its cards well.