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Samsung VP says Windows (Phone) 8 will allow it to get a foothold with business customers

Posted: , by Daniel P.

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Samsung VP says Windows (Phone) 8 will allow it to get a foothold with business customers
Samsung's UK vice president of IT, Graham Long, said in an interview that they think of Microsoft's launch of Windows 8 and WP8 as a great opportunity for his company to appeal to business users.

He may have been referring to a recent ThinkEquity survey of 100 senior IT managers in the US, half of who said that they are considering to build their enterprise ecosystem around Microsoft's new operating systems, including the RT gear, and Windows Phone 7.5/8 devices.

Samsung unleashed on the shelves a number of Windows 8/RT products, and is launching the Samsung ATIV S handset later on. Graham's words might explain why when everybody came up with flashy, colorful Windows 8 handsets, the ATIV S received a more buttoned-down look, suitable for the corporate environment. Here are Graham Long's arguments:

The launch of Windows 8 really provides us with that opportunity where we will have everything from a smartphone through to a tablet through the PC through to the all-in-one. For us it provides a unique opportunity at the time of launch to go out to the market and showcase everything we have that’s available.

In discussions we’ve had with IT directors and chief information officers we’ve been able to tell them we’ll be able to provide a smartphone, a tablet, a PC and an all-in-one utilising the IT they’ve built their business on for the last 25 years. What we’re seeing with the launch of Windows 8 is, from a computing and smartphone perspective, the ability to move into that space and have a competitive advantage.


via WMPU

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posted on 26 Oct 2012, 08:56 3

1. Cyan3boN (Posts: 425; Member since: 23 Feb 2012)


wow that's great. this maybe what Microsoft is eyeing for and they've achieved it through Sammy. the corporate market will always be Microsoft's playground.

posted on 26 Oct 2012, 09:01 1

2. -box- (Posts: 3821; Member since: 04 Jan 2012)


I'd agree with this

That said, while some of the colors on the other WP8 handsets might be "flashy", they're still going to be available in the more somber monochomatic colors, so that point is somewhat moot. Besides, companies spend lots of money trying to create an identity, and frequently that includes a color; I know this from my own experience as a business owner (which is why I wish there were more green handsets and computers, or good colors for cases for the same), but certain quirks do stand out. There's been several times at conferences I've attended where I've been referred to as "the guy with the blue phone", because my cyan Lumia 900 stands out in the sea of black and white phones. Imagine if there were a group of individuals with the same color phone, it would be like a corporate ID or badge or shirt; say McLaren's employees all had red Lumia 920s to match their logo (see my avatar), or Ford all had Ford-Blue phones or cases, or sprint had all-yellow ones, so at trade shows or conferences they'd be recognizeable if they had said device out (hopefully for socializing and networking, not for being on a phone while should be interacting with clients and such)

posted on 26 Oct 2012, 09:08 4

3. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


Interesting how an educated VP of a huge company like Samsung can make such optimistic and supportive statements with respect to a competitor, whereas other companies and their CEO's are afraid of a little competition and feel the need to ostracise and be as negative and hateful as they can possibly be?

(APPLE!!)

posted on 26 Oct 2012, 10:31

7. Topcat488 (Posts: 1162; Member since: 29 Sep 2012)


I can't speak for what Samsung thinks about Windows L8, but Tim Cook said it all. Microsofts attempt to get into the smartphone and Tablet is a fail. Windows L8, is confusing... Their Tablets are really laptops in disguise, laggy and ugly. Their smartphones are fat, heavy, and ugly. Samsung's VP was just being nice, cause WP's are DOA... Sorry for Nokia, but the world has its dumb, and they'll have to pay. :(

posted on 26 Oct 2012, 11:00 2

8. san47 (Posts: 7; Member since: 07 Sep 2012)


Tim cook is as a$$ he gave public apology twice this year. His words are lame. He did not understood the meaning of creativity.
He made ipad thinner making legacy of apple fail. He has no right to talk about micorosoft.

posted on 26 Oct 2012, 12:26 1

10. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


It's becoming partt of Apple cult now to speak non sense to keep the kids flocked together ...

Corporate IT infrastructure is built around M$ and LINUX. If Cook doesn't know that then he has got his head up his @ss. I always believe that WP8 will have preference in corporate establishments as most of their communication platform is built around MS Exchange/BPOS and that's where WP will score over others in terms of being the preferred device.

Don't worry about confusing part... those who have used windows will pick it up fast ... Tim Cook statement is just to keep his flock happy no mroe no less. Let tim Cook play the ostrich and Samsung et al walk away with corporate orders ...

posted on 26 Oct 2012, 09:44

4. The.Dark.Knight.Rises (banned) (Posts: 72; Member since: 24 Oct 2012)


Ios and BB are the best for enterprise. But iOS> BB

posted on 26 Oct 2012, 09:48 3

5. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


Wrong, this is one are where BB kicks ass.

posted on 27 Oct 2012, 00:17

12. predator93 (Posts: 122; Member since: 28 Aug 2012)


No matter what apple may say, their Idevices are purely for entertainment. Some android phones, galaxy note in particular offers a lot to the enterprise users compared to the ios devices.
Blackberry devices though outdated for now, is still a very good option and BB 10 looks promising so far.
Windows 8 is simply great, windows 8 rt is not bad either, it does offer a lot to the end users when compared to ios.

posted on 26 Oct 2012, 10:05

6. 7ceez (Posts: 26; Member since: 08 Sep 2011)


Wow really, did someone just say BB? Next someone is going to say Palm lol...

posted on 26 Oct 2012, 12:43 1

11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Have you heard of BES? Yes BB has been preferred by many orgs for their security model. Their fault that they refused to come out of hangover of initial succcess much like Apple is right now and they paid the price.

posted on 26 Oct 2012, 11:06 1

9. zippolite28 (Posts: 100; Member since: 28 Sep 2012)


Now who really don't like this

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