The Ice Bucket Challenge has gone more than viral and has now burnt out to the point where it's getting altered and derailed. We saw Charlie Sheen pour a bucket of cash on his head ($10,000, to be exact) and we saw Foo Fighters' Dave Grohl play a whole mini-movie out of the thing, acting like a prom-queen (yeah...) who's getting “pranked” by fellow band members. Back here in the tech-world, Samsung is first to create an alternative entry in the campaign, while showcasing the Galaxy S5
's water-resistance along with it.
The video is nothing flashy – the phone presents itself, talking with its S Voice, then a stream of icy water spills over it from off-screen. The phone notes that it's freezing (ha-ha) and nominates three of its flagship rivals – the iPhone 5S
, HTC One (M8)
, and the Nokia Lumia 930
. Obviously, this is an attempt of a tongue-in-cheek jab at the competitors' lack of waterproofing, though we can't say we find it to be in particularly good taste.