The new Sharp cellular phone is similar to a PDA, in that it incorporates functions such as a music player, personal calendar, digital still and movie camera, email, web access and more. Under the terms of the agreement, Sharp Corporation has licensed SRS Headphone technology for the J-SH51 phone to improve the sound quality of its MP3 playback. SRS Headphone technology enables customers with these new MP3 player-enabled cellular phones to enjoy an enhanced listening experience through headphones.
"This is a major step forward in our penetration of the cellular phone market," said Thomas C.K. Yuen, chairman, CEO and president of SRS Labs. "We saw the cellular phone market evolving with users requiring additional PDA-like features that not only provide communication, but also news, video and audio entertainment. That's where SRS technologies come in. We are pleased that we have now achieved significant market penetration with both our voice and audio technologies."