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Reinvented Microsoft coming: primed to focus on devices and services, rather than Windows/Office

Posted: , by Daniel P.

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Reinvented Microsoft coming: primed to focus on devices and services, rather than Windows/Office
Microsoft has apparently decided that now is the prime time for a major restructuing and reinvention of the company, while competitors are having a field day in mobile and threatening PC sales.

CEO Steve Ballmer's vision from October last year for a Microsoft of "devices and services" is apparently underway already, and soon there will be shifting focus on making more gear, as Ballmer hinted, and fusing it together with services from the gamut of Microsoft's universe, rather than mostly putting efforts in the Windows and Office franchises. That's what he said at the time:


Do I anticipate that partners of ours will build the lion's share of all Windows devices over the next five years? The answer is, absolutely. With that said, it is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft.


Will this mean Microsoft making its own phones, more tablets and convertibles as well? We don't know, but newcomers in Redmond's family like Skype are primed to receive a prominent role, as well as the company's Interactive Entertainment Division. We can't wait to see what changes will this restructuring process bring, and how while our expertise, mobile, be affected by it.

source: AllThingsD

24 Comments
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posted on 03 Jun 2013, 08:46 2

1. sprockkets (Posts: 1152; Member since: 16 Jan 2012)


Translation, we want to be another apple which is impossible, and you no longer can own office but will pay us forever for it aka SaaS.

I'm glad they are doing this, the sooner they do the sooner they will go under.

posted on 03 Jun 2013, 09:01 13

3. HASHTAG (unregistered)


You seriously think that Microsoft will go under?

posted on 03 Jun 2013, 20:25

23. sprockkets (Posts: 1152; Member since: 16 Jan 2012)


Only a matter of time. If anything, their stranglehold on the PC market is weakening day by day.

posted on 03 Jun 2013, 09:48 10

8. mafiaprinc3 (Posts: 307; Member since: 07 May 2012)


if you're waiting for Microsoft to go under,u can keep waiting,tat's not going to happen, at least for now. they are a giant tech company and they have a huge market that still relies on their products

posted on 03 Jun 2013, 10:37 5

14. volcano (Posts: 249; Member since: 25 Jan 2013)


correct translation: we are restructuring our company to protect our selves before things might go wrong.

posted on 03 Jun 2013, 15:33 2

17. TheBitterrTruth (unregistered)


I love thumbing down :D

posted on 03 Jun 2013, 08:55 5

2. papss (unregistered)


This is great news, if they can churn out amazing hardware at an affordable price or compeditive price ill be giving my money. They have been heading the right direction since WP8.

posted on 03 Jun 2013, 09:02 6

4. xperiaDROID (Posts: 5190; Member since: 08 Mar 2013)


Good news, good news! That means more goodies from Microsoft will be coming soon, and I hope MIcrosoft will make an affordable tablet! Keep it up, Microsoft!

posted on 03 Jun 2013, 10:39 2

15. volcano (Posts: 249; Member since: 25 Jan 2013)


7 or 8 inch surface tablet would be great

posted on 03 Jun 2013, 09:32 3

5. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


How about focusing on ethics....jeez people these days so obsessed with money...tut tut tut

posted on 03 Jun 2013, 09:38 5

6. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


wow your going from one extreme to another

name one big company that puts ethics before money

posted on 03 Jun 2013, 09:41 3

7. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Dude with all due respect please stop stalking my posts ....And several do more to please ethical groups than Microsoft does.....ford(one of the biggest companies in the world) Nokia(yes your beloved Nokia does too) I could go on bit I've got a life.....and I don't stalk people.....

posted on 03 Jun 2013, 10:08 2

10. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


considering your always on the articles involving microsoft in some way to give a back handed commented i will question you. you have proven your just another android fanboy that stalks all wp articles

''Nokia(yes your beloved Nokia does too)''

kid nokia means nothing to me there a company i dont love them like you do with google etc

and you have a life yet you comment on every wp article to say how android is better ...hmmm are you sure

no respect left for your kind, and please go on name more company that in your head are more ethical then microsoft....also why have you never said this on any google articles ? explain

posted on 03 Jun 2013, 10:20 2

11. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Haha mate trust me I know what I'm talking about....ford gave 30 million to environmental charities in the past year and Nokia have recycling drop boxes in 83 countries world wide allowing you to recycle your old phone with ease.....I did my a level essay in this sh*t dude....and why do you always feel the need to change fanboys.....if that is what they are....you spend all if this time trying to tell people different when they are clearly not going to side with you......stop wasting your time commenting....

posted on 03 Jun 2013, 10:29 2

12. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


lmao ohh kid so as you have done an essay your an expert....i did an essay on shakespeare doesnt mean i write amazing plays

and im not trying to change you im just calling you out for what you are. so its ok for you to reply to everyone on the samsung articles that mention plastic or make a joke yet no one can question you...you think your above others?

ive seen you stalk the samsung articles and attack anyone that doesnt praise samsung. as for telling me to stop commenting ...hmmm no i will carry on there needs to be someone to balance out the complete bias you bring

posted on 03 Jun 2013, 10:36 1

13. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


With all due respect I don't think business ethics and Shakespeare are exactly the same....and I can see that your starting to get rather annoyed....and as for a few of my many hundreds of posts on Samsung articles I'm simply pointing out people who say "oh great more plastic from samdung no wonder that in 2 years time they will have gone under"....are idiots for thinking a multi billion dollar company can go under in two years....and yes I did encounter a comment like that a week ago....! People....jeez

posted on 03 Jun 2013, 16:39 1

19. Henrik (Posts: 141; Member since: 18 Feb 2012)


"Trust me I know what I'm talking about"..?

What? You don't seem to know s**t. Your "level essay" must have really sucked if that poor info was all you've had. Did you even pass the exam? I bet not.

Microsoft have given $1 billion in cash from its Employee Giving Campaign alone. That's $33 million a year for 30 years straight, from this one campaign alone. Then imagine all the other charity related stuff they participate in.

http://www.philanthropicpeople.com/2012/10/25/microsoft-employees-raise-1-billion/

And here are the awards in ethics and corporate responsibility for Microsoft, and it's quite a lot:

http://www.microsoft.com/about/corporatecitizenship/en-us/about/awards/

How's that? Maybe you can successfully fool some kids or morons who don't know any better, but your bullshit will never fool everyone.

posted on 03 Jun 2013, 16:48

20. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


Hahaha wow how long did it take you to write this and how much are Microsoft paying you by the way....OK assume you took 12mins writing this....in that time you could have done various things which serve humanity in a better way than this plate of s**t....you honestly think Microsoft are so golden do you...
http://en.m.wikipedia.org/wiki/Criticism_of_Microsoft
Hell they have their own wikipedia pages on the matter....hell I especially like the part about blacklisted journalists!
Get facts right before handing me your s**t next time....PS reported for bad language (bulls**t)

posted on 03 Jun 2013, 18:03 2

21. Henrik (Posts: 141; Member since: 18 Feb 2012)


You must be the among the most pathetic trolls I've come across in the last few days. You can't even refute what I said or prove your own point further. Is that poor link supposed to tell me something that you yourself are completely incapable of, or maybe you were hoping for it to magically make my facts less true? How did you think you would manage that? Microsoft is well known for its past, unless it maybe still comes as news to you, but it doesn't change the present. And where do you live? In the past, it seems.

And so what if they blacklisted some journalists back in the days, that just meant they weren't going to take any further interviews from them. Google seem to have its issues with uncomfortable reporting, too:

http://appleinsider.com/articles/13/02/16/google-asks-journalists-to-tone-down-story-of-massive-google-play-security-flaw

posted on 04 Jun 2013, 04:06

24. WHoyton1 (Posts: 1619; Member since: 21 Feb 2013)


So you think Microsoft have changed from a couple of links....the company doesn't like bad press right...so why would they not be willing to hand out a couple of million to good causes if it gets the press away? Have you ever heard of business....clearly not! And you call me a troll? Am I annoying you? Well my friend please don't be so naive as to think a company changes just like that....mate don't be naive as its not a good quality to have!

posted on 03 Jun 2013, 15:35 1

18. TheBitterrTruth (unregistered)


People these days so obsessed with plastic. Crap crap crap.

posted on 03 Jun 2013, 09:50 3

9. ArtSim98 (Posts: 2443; Member since: 21 Dec 2012)


NO MICROSOFT PLEASE! FOCUS ON SOFTWARE INSTEAD! IT IS MUCH MORE IMPORTANT!

posted on 03 Jun 2013, 14:35 1

16. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


Absolutely. It's what the company was founded for and gave it's identity. Micro[soft(ware)]

It's not Microserve or Microhard (lol)

Windows and Office are their biggest products... this is risky stuff. I bet the investors are scratching their heads. I am too.

posted on 03 Jun 2013, 20:00

22. jsdechavez (Posts: 701; Member since: 20 Jul 2012)


More services please..

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