Steve Ballmer confirms Microsoft's intentions to produce more hardware

Steve Ballmer confirms Microsoft's intentions to produce more hardware
Love it or hate it, it looks like Microsoft is firmly convinced that hardware is a field where it just has to be. Speaking at a tech event in California yesterday, Microsoft's CEO has once again hinted that his company is continuing to explore all kinds of available options to join the hardware game. Understandably worried about the reactions of their partners, the CEO has said that although Microsoft is definitely going into hardware, it believes that it is its partners will be controlling the major part of the Windows ecosystem.

Here's what Microsoft's chief said:



There you have it - yet another confirmation that Microsoft is looking to build more hardware. The company that brought you Windows has just recently launched its Windows RT-based Surface tablet, with a more powerful, Windows 8 Pro-running version expected soon. It's still too early to say if these devices are a market success for Microsoft, but at least they might serve as a reference for their hardware partners, which Microsoft hopes to inspire to build better Windows products in the future.

So the question is - what kind of device should we expect from Microsoft next? This is still beyond anyone's knowledge (anyone that's not in Microsoft, that is), although there have been some recent rumors of a Surface phone being in the works. But while we can think of a lot of reasons why that would be the next logical step in Microsoft's portfolio, we can't deny the fact that we lack any substantial evidence of such a device right now.

via: Microsoft-news

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7 Comments

1. TROLL

Posts: 4851; Member since: Apr 13, 2012

i hate it....! "Epic Fail"

2. Angkor

Posts: 108; Member since: Jul 05, 2012

All hardware are "Made in CHINA" most American will be unemployed by American companies making products oversea.

7. i_hate_my_life

Posts: 24; Member since: Dec 17, 2010

so what?

3. asseek

Posts: 164; Member since: Sep 12, 2012

" Understandably worried about the reactions of their partners, the CEO has said that although Microsoft is definitely going into hardware, it believes that it is its partners will be controlling the major part of the Windows ecosystem. " does this mean that Microsoft will collaborate with Nokia, HTC, and Samsung to make new hardwares (Surface Phone for example)? Like Google for their Nexus line English is my second language :)

4. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Lol, only so many crazy ideas can Ballmer come up with and push forward all the while not making any returns before the shareholders get upset and start wanting results in their favor and then all this will change.

5. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

like I said before Most big businesses that have stores online or otherwise have their own brand name products to sell to the Public. generally they sell them at a cheaper price than competitors do. Microsoft is doing it right because once a person buys software they keep using on their computers for years at a time. So it is wise for Microsoft to have a little side thing going. Yoo Microsoft we need a Microsoft store here in Philadelphia PA preferably some where in Center city or University City a division of Philadelphia where the University of Pennsylvania Campus is..

6. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Microsoft does make some hardware already, like keyboards and mice. It was only a matter of time because they wanted to expand.

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