RIM loses 1 million subscribers in the latest quarter while revenue drops 48%
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The sleek BlackBerry Z10 |
RIM had been able to make up losing customers in the U.S. with gains in other countries like Africa and India where BlackBerry is still considered a major name in smartphones. But the loss of 1 million users is a big negative for RIM as BlackBerry users generate cash flow for RIM each month from carriers. Some analysts seemed to be concerned by a comment made by CEO Thorsten Heins that hinted at changes in the way RIM receives fees from carriers with BlackBerry 10. Currently, these fees make up 36% of the company's revenue. Heins has said that the new phones will not benefit from the web compression technology which is the main thing that RIM provides to BlackBerry users.
BlackBerry fans will be happy to hear that instead of hoarding cash, CEO Heins said that the company will dig deep into its pockets to stockpile large inventories of the new BB10 handsets and will spend on advertising and marketing the new phones. RIM started the year with $2.1 billion in cash and Heins said that the company will have a higher cash balance at the end of the year.
source: NYTimes
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18 Comments
1. GoBears posted on 20 Dec 2012, 21:35 3 2
They need to get BB10 released already. Can only stoke a fire so long until it dies out. R.I.P.
2. metalpoet (unregistered) posted on 20 Dec 2012, 21:40 3 0
COME ON RIM!!!!! Kick it into gear and just release some new sh*t already please!!! if Windows, Apple, Android, and Blackberry all bring their A game, then we can true have choices and see whos truly best!
6. Droid_X_Doug posted on 20 Dec 2012, 22:23 0 2
Somehow, I suspect the RIM fire is in the die-out phase already. Claiming to have more cash on hand at the end of the year after spending on advertising, inventory of handsets, etc. is the claim of the deluded. RIM are not Apple or Sammy. They will be lucky to have stopped the erosion in their subscriber base.
16. PhenomFaz posted on 21 Dec 2012, 03:32 0 1
the way they're goin I am not sure the company is gonna last till Jan 30th...official BB10 release date!
3. InspectorGadget80 posted on 20 Dec 2012, 22:04 1 1
Yep TOO LITTLE too late RIM they either flock their way to ANDROID/Iphone. I'm going to bet when their BB10 launch next FEB or when ever month next year it will have a very dissappointing sale
7. TROLL posted on 20 Dec 2012, 22:25 2 2
i believe and think, assume Nokia and WP8 might be joining them?
9. Droid_X_Doug posted on 20 Dec 2012, 22:37 2 5
Didn't you get the memo? Nokia has the best smartphone camera in existence with the L920. The L920 is going to single-handedly turn around Nokia's fortunes.
All they have to do is sell more than they can produce....
13. theBankRobber posted on 21 Dec 2012, 00:13 0 1
A camera can't be the only selling point, but the market for windows phone and Nokia is there. Just not growing rapidly like iPhone and android.
14. Droid_X_Doug posted on 21 Dec 2012, 00:46 0 1
"Just not growing rapidly like iPhone and android."
That will be the epitaph when the post-mortem for Nokia is written. Same for RIM. iOS is proprietary to Apple, so that leaves Android as the viable option. Nokia thought they could build a niche presence in WP with a special relationship with MS. So far, the special relationship doesn't seem to have materialized. Nokia would have been better served to build on their camera competence within Android, but Elop didn't speak Android. RIM could have leveraged their messaging competence into an Android offering, but they too didn't speak Android. BB10 is facing too heavy a lift, IMO
5. Ramkumar posted on 20 Dec 2012, 22:16 1 0
First chage the BB plans i dont know how they charge in other contries, i am from inida the rates are not reasonable for mid range people they r charging full axcess plan for 400 INR but if get android phones the internet plan starts from 101 INR and most of the people migrating to android phones ,so rim has to seriously think abou the BB plan to resonable rates then your device will be the best one..
8. MelvinPainter posted on 20 Dec 2012, 22:34 2 0
Who wants to be associated with the phone used by the Kenyan dictator.
10. bb.to.late posted on 20 Dec 2012, 22:51 2 0
RIM is definitely RIP this time.
RIM sales in the U.S.A, Australia, UK, Singapore already almost none.
RIM sales in Korea, HK, China never good.
the sales number that RIM brag about (africa, indonesia, poor country) is the cheap BB, this people were comparing BB with their feature phone. Look at their income. their sales number drop about 10%, but income drop almost 50%?
BB10 WILL NOT be CHEAP.
and targeting the lost market to android.
RIM will have a hard time convincing the lost market to go back from android/iOS back to BB.
and africa, philipine, indonesia, other poor country would only buy BB10 in very small number.
BB is dead.
RIM should just move to android.
11. bb.to.late posted on 20 Dec 2012, 22:55 0 0
Anyone read the full announcement today?
RIM said... they might not get US$ 0 for monthly usage. but if customer want secure, they need to pay more.
translation...
you can use vanilla internet (not BIS - no security) with BB10, AND ALSO BIS (extra security).
good job.
if only RIM did this 5 years ago
12. Droid_X_Doug posted on 20 Dec 2012, 23:01 0 0
Wasn't BB the handset of choice for aspiring terrorists? BBM was so secure that internal security in India, Saudi Arabia, Qatar and a bunch of other countries were going to ban BB sales unless RIM made it less secure. Didn't the Mumbai terrorists use BBM to communicate with their base back in Pakistan?
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