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Phablet sales expected to reach 150 million in the next five years, Windows gear to get in the mix

Phablet sales expected to reach 150 million in the next five years, Windows gear to get in the mix
Transparency Market Research just published its "Phablets and Superphones Market - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018" report, and it is a doozy for CEO Tim Cook, who yesterday said there are too many tradeoffs with big-screen phones for Apple to pursue this market immediately.

The research firm concludes that the total market for "superphones and phablets" will reach the astounding 825 million units by 2018, making it a $116 billion industry. "Phablet" they define as any handset with screen size 5-7", and 1 GHz or faster processor, so we guess "superphone" is anything fast enough with a screen 4.99" and below.

Phablets are expected to grow as a percentage of total, from 12% now, to 30% in 2018, but we are most interested in this nugget of info the research firm is sharing: "The market for Windows based phablets is expected to grow at a significant rate, with an expected CAGR of 58.8% from 2012 to 2018, which can be primarily attributed to the introduction of new Windows based phablets by manufacturers such as Nokia, HTC, Sony, and ZTE among others."

Wait, what now? Granted, we've already heard that Nokia is prepping a big-screen Lumia of sorts, and HTC has its Windows Phone line, too, but Sony? In any case, five years is a long time to make any final predictions in the breakneck world of mobile.

source: TMR

14 Comments
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posted on 24 Apr 2013, 09:09 6

1. FlushGordon (unregistered)


Uhm...5 inchers aren't phablets (well at least in my own standards)

The yardstick should be 5.5 " +++ since Samsung started this trend

posted on 24 Apr 2013, 11:45 4

7. g2a5b0e (Posts: 2169; Member since: 08 Jun 2012)


Samsung technically didn't start it. Dell started it with the 5" Streak back in 2010. But, it's safe to say Samsung popularized it, so wouldn't you start with the 5.3" original Note?

posted on 24 Apr 2013, 12:54

10. Jeradiah3 (Posts: 1003; Member since: 11 Feb 2010)


im glad you said before me becauswe the Dell Streak really did start the "Large Smartphone" craze. the problem Dell and AT&T had was the lack of marketing.

as far as the article is concerned, It will be interesting to see who will make phablets over the next 5 years. hopefully, they'll handle the demand of a stronger battery and more RAM. The Dell Streak started it all, the Galaxy Note made it popular, but who can keep this craze going?? id be surprised if Apple and Nokia didnt get make a model larger than their normal 4" - 4.5" phones

posted on 24 Apr 2013, 22:08

14. lyndon420 (Posts: 1735; Member since: 11 Jul 2012)


Sorry bud, but the Dell Streak (5) started the craze. I miss my Streak - some douche stole mine :(

posted on 24 Apr 2013, 09:09 3

2. akki20892 (Posts: 3438; Member since: 04 Feb 2013)


No phablet for me, just need perfect size smartphone 4.5".

posted on 24 Apr 2013, 12:02 2

8. MistB (Posts: 571; Member since: 07 Jul 2012)


4.5 inches really is a bit on the small side, fine you like that size but I welcome larger screened handsets and the minimum for me is around Optimus G Pro/Note 2 size but I do use my lumia 920 from time to time, Nokia are also jumping the 5 inch plus bandwagon. And yeah, 5.3 onwards to just below 7 inches is phablet, the smallest tablets are around 7 inches. Phablets will or should carry far more horsepower and battery than a handset around the 4-5 inch mark.

posted on 24 Apr 2013, 12:56

11. Jeradiah3 (Posts: 1003; Member since: 11 Feb 2010)


Im glad you mentioned horwepower and battery of these "phablets."

posted on 24 Apr 2013, 09:13 3

3. SPIDERMAN4 (Posts: 25; Member since: 13 Apr 2011)


5 to 7 inches ?

posted on 24 Apr 2013, 09:22 3

4. Whateverman (Posts: 3198; Member since: 17 May 2009)


A 5.5 inch phone with WP8 would be gorgeous. Still not a huge fan but I think it would turn heads.

posted on 24 Apr 2013, 09:26 1

5. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)


Yeah, for me 5" would be considered as phablet. below that would be a standard phone, 4.7 I guess or 4.5"..

posted on 24 Apr 2013, 09:35 4

6. InspectorGadget80 (Posts: 6429; Member since: 26 Mar 2011)


Stop calling 5" screens phablets. Plus theres not too many manufacturers support windows

posted on 24 Apr 2013, 12:07

9. Ninetysix (Posts: 1579; Member since: 08 Oct 2012)


https://sphotos-b.xx.fbcdn.net/hphotos-frc3/306036_460629507326756_854526959_n.jpg

posted on 24 Apr 2013, 14:08 1

12. Myrith (Posts: 54; Member since: 17 Feb 2012)


Once you go bigger, you can't go back. :D (That's what she said.)

I'm actually curious if most people who say X size is too large have actually tried it and given it a fair chance - as in, try it as their main phone for at least a day.

posted on 24 Apr 2013, 14:10 1

13. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Hey, another analysis for 5 years out in an industry in which things change basically quarter to quarter.

No biggie. Guesses welcome.

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