Tim Cook says 'no' to iPhone with larger screen, says there are too many trade-offs


So, we were all expecting an iPhone with a bigger screen this year, but it looks like this may not happen, or at least that's the impression we get from Tim Cook's statement made during the company's fiscal Q2 conference call.

One analyst was brave enough to ask the CEO about Apple's position regarding an iPhone with a larger screen, and the answer he got makes us think that such an iPhone may happen some day, but not necessarily in the near future. According to Cook, in their effort to create bigger and bigger screens, the competing handset manufacturers have made compromises with things like resolution, white balance, color quality, longevity and portability.

"My view continues to be that the iPhone 5 has the absolute best display in the industry, and we always strive to create the very best display for our customers," Tim Cook said. He also added that Apple isn't willing to ship a larger screen until those trade-offs with quality are still present.

We have to agree with the CEO, since the iPhone 5 has what's probably the best screen currently found in a phone in terms of image quality. It was only recently surpassed resolution-wise by the competition, though with a pixel density of 326 ppi, it still provides one incredibly sharp and detailed image.

What do you think about Cook's statement? Is it worth it to have a larger display even though that may mean inferior image quality?

via: Electronista

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87 Comments

1. Abbath

Posts: 99; Member since: Sep 16, 2012

iPhone does have a great screen Tim cook is so wrong to say it is the "best". He should be more objective and realistic instead of exaggerating all the time!

11. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

I second that. The iPhone has a very good screen and is a very good product made, marketed & managed by complete morons! Well done Captain Cook! Speaking like a true a $$hole... out of his a$$! I mean even the IFans were looking forward to a bigger screen but the ego of some individuals will eventually kill a product with a lot of potential.

69. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

One of the biggest trade off would be a big reduction to Apple profit margin.

14. anywherehome

Posts: 971; Member since: Dec 13, 2011

customers of Apple mostly buy an outdated iPhones 4S and old iPads (according to every study), so Apples customers are just "oooohhh, Apple, I have to get one!" so the result is = Apple doesn't need to innovate at all, it's majority are bl*nd sh**ps who are able to throw away their money :) and when Apple innovates, here are the results: goo [dot] gl/5KyIk (Apple likes the stallions :-D goo [dot] gl/Ie0cx (beautiful psychic diversion :)

43. ardent1

Posts: 2000; Member since: Apr 16, 2011

anywherehome, the apps on the Apple ecosystem helps me make money in my hobby. While I have never owned an iPhone (I use android as my smartphone), I've made tens of thousands of dollars with my iPod Touch and iPad Mini. These apps simply do not exist on android OS. At the end of the day, these are tools rather than toys. Even after 2 years, I am still reluctant to give away my iPod touch -- it's small, portable, and lightweight and it gets me the money.

71. anywherehome

Posts: 971; Member since: Dec 13, 2011

its not in any contradiction what I wrote....and I presume these apps don't use 90 % of iPhone users :)

80. donfem

Posts: 708; Member since: Mar 30, 2011

I hope IRS is listening....

28. Just.Me

Posts: 23; Member since: Apr 24, 2013

You say its not the best, Oh please, Its the best phone way ahead of its time. While other manufacturers are working on bendable displays, Apple made a bendable phone. iphone is so good that if you hold it wrong you cant use it without a rubber bumper. Like do it with rubber to prevent a virus. While you have to wait for your samsung to get scratched, yeah that takes time, Apple got a patent on Scratched straight out of the box. The purple haze on photos with the iphone5, Now thats tech, people again need lessons to use the camera. Come on samsung, Think Apple - A smartphone inspired by ......rather not say it

41. ardent1

Posts: 2000; Member since: Apr 16, 2011

Best is subjective. He really believes Apple has the best screen. Abbath, you are free to subectively disagree with him.

63. HDShatter

Posts: 1021; Member since: Jan 17, 2013

640p 4" screen, best screen ever... /sarcasm

72. Dude2

Posts: 41; Member since: Oct 27, 2011

As a Samsung Galaxey Note.....power user I am in full support of what Mr. Cook's short term direction is for iPhone. Samsung, HTC and the others who are adapting and changing to client demands could not ask for a better CEO to compete against than Jobs and Cook.

2. Note2waitingonNote3

Posts: 87; Member since: Mar 19, 2013

Just another way to try to justify your overall inability to compete in the tech game. Apple iphone and products generally are a classic bore extremely dull and offer no user enhancements or experience what so ever. Apple honestly has been for years and will continue to be a sad conclusion. Samsung products are just so much more enjoyable and fun to have and use on a daily basis it's extremely comically NO COMPARISON.

3. Floorkill22

Posts: 20; Member since: Mar 24, 2013

Best display in the industry?? The galaxy s1 with its pentile WVGA display is better tech than that P. O. S washed out marketing gimmick "retina" (cough) display.

9. TheBitterTruth unregistered

NO...

16. Floorkill22

Posts: 20; Member since: Mar 24, 2013

IPS LCD has always and will always be inferior to AMOLED. Why do you think Samsung struggles to produce higher resolution screens for? It's because the technology is much harder to produce

19. jan25

Posts: 470; Member since: Feb 26, 2012

Si because it's harder to produce, it is then superior?

23. a_merryman

Posts: 749; Member since: Dec 14, 2011

Don't try to understand the logic of fanboys and idiots.

51. ahhxd717

Posts: 332; Member since: Dec 08, 2011

Hmm.. No. The HTC One X screen was always better than the Gnexus and S3 screen, both of which use SAMOLED and all three of them have 720p resolution. Not as visible outdoors, and the sub pixel layout... Ugh. I used to prefer AMOLED, but IPS has proven to be a little ahead. Though I think the new AMOLED screens are better, so are IPS

64. HDShatter

Posts: 1021; Member since: Jan 17, 2013

The S4 screen is a huge improvement over the s3/note2, I used to think IPS was better but Samsung finally got amoled right.

13. alterecho

Posts: 1106; Member since: Feb 23, 2012

Have you ever looked at an iPhone 5's screen? It was stunning, to say the least. I previously thought other manufacturers cant compete with Samsung and Nokia's AMOLED devices, but was proven wrong by the ip5. I wasn't that impressed with ip4 display but this one was really good.

17. Floorkill22

Posts: 20; Member since: Mar 24, 2013

Pfftttt...

34. nickfarley08

Posts: 4; Member since: Apr 24, 2013

and it looked better.....why???....wait for it....BECUASE IT HAD A BIGGER DISPLAY!!! Apple had previously said they would NEVER increase the size of thier phone before the 5. But guess what....becuase of the trend that Samsung started with the larger displays; Apple knew in order to compete they had to increase the size as well, facts are facts and Apple is a step behind the rest right now, Samsung and HTC are releasing Quad Core and Octa Core Full HD 5 inch screens while Apple is convincing thier minnons in investing in the 5S that is way behind the curve.

45. phonemonkey

Posts: 168; Member since: Feb 13, 2012

the trend htc started?

39. rallyguy

Posts: 620; Member since: Mar 13, 2012

OK so it looks nice. Is it 1080p quality? No. Enough said. Resolution is lower, ppi is lower. How is it the best? Ohh because there is an apple on the back and the company says so?

50. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

not sure if trolling or retarded LOL, When determining the quality of a screen there is a lot of things taken into consideration, resolution or ppi alone is not enough, Color gamut, saturation, et cetera

4. gaurang

Posts: 94; Member since: Nov 16, 2012

It was only recently surpassed resolution-wise by the competition, c'mon iphonearena the rezound and xperia s had more ppi than the ip5,....do your homework phonearena....

5. Droid773

Posts: 49; Member since: Dec 22, 2012

lol Apple please. there was a time when I used to buy apple products lets say iphone and iphone 3g. why? because there were no good cellphones like yours but after time technology got better eg Samsung. I paid almost $800 for my Note ll and I love it. you can keep your 4" in your A.

6. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Tim Cook wants to stay in the comfort zone where they knows profit exist

26. p0rkguy

Posts: 685; Member since: Nov 23, 2010

Tim Cook wants to stay as CEO before he gets the boot.

35. nickfarley08

Posts: 4; Member since: Apr 24, 2013

OMG Thank You Sir you can see through the AppleSauce; best statement said yet!

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