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Nokia paying AT&T millions to make the Lumia 900 an exclusive phone of front line employees

Posted: , by Daniel P.

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Nokia paying AT&T millions to make the Lumia 900 an exclusive phone of front line employees
Nokia is not content with AT&T only make the Lumia 900 a "hero device" with glitzy marketing, special store placing and boosted recommendations by employees. Wisely enough it wants to also outfit most of them with the Nokia Lumia 900 as their main device. 

It is reportedly planning to dole out up to $25 million to AT&T to subsidize the flagship Windows Phone handset as being a "company use" (CU) phone, i.e. all front-selling employees can get it for free, turning back in their current CU iPhones and Androids.

Nokia is expecting up to 80% of the front office staff of AT&T to do that, as it is trying to break away from the image of "the iPhone carrier", and to diversify into something new and exciting.

The Nokia Lumia 900 has started trickling down into stores already, with March 26, April 6 and 7 designated for employee training. The launch date is set for April 9, and AT&T already put a new "coming soon" page up on its website. Price will allegedly stay the nice and warm $99.

source: WPCentral

23 Comments
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posted on 23 Mar 2012, 05:13 2

1. darktranquillity (Posts: 284; Member since: 28 Feb 2012)


None of this millions or marketing campaigns were needed if nokia opted android. Carriers and people would've come to nokia rather than nokia going around knocking doors like a carpet salesman.

posted on 23 Mar 2012, 05:19 7

2. naveenstuns (Posts: 172; Member since: 19 Feb 2012)


if nokia make android phone there is absolutely no competition for android. Competition creates cheaper and better phones..

posted on 23 Mar 2012, 05:56 6

4. snowgator (Posts: 3199; Member since: 19 Jan 2011)


And Nokia, still one of the largest phone manufacturers in the world, did not want to get lost in a sea of Android devices. They would have been playing in a sandbox with Samsung, HTC, and a dozen or so other Google run devices trying to play catch up. They wanted to be something different, and Microsoft needed a flagship in the worst way. This will work for them bith.

Besides, if it doesn't, and WP flops, Android will still be free and Nokia can take lessons learned and go after that market. I bet in a couple years Nokia branded WP will be so profitable for them we will wonder why we ever debated it.

posted on 23 Mar 2012, 14:10

14. remixfa (Posts: 13902; Member since: 19 Dec 2008)


i 100% agree with you gator. Nokia would have done well in the android space, no doubt. But if they can get WP7 off the ground (and I think we are about to see that happen), they wont just be another premium name in an army, they will be THE name. Nokia will be bringing the "iphone" and "SGS" power to WP7, and they will do it with a ton less competition which will garner them way more spotlight and praise.

Its a brilliant roll of the dice. Nokia gets full support from MS and preferential treatment, and Nokia gets their name in the spotlight.

If WP7 fails.. and it wont, nokia can always flip the switches over to android as a back up. So no matter what, nokia is in a good position.

posted on 23 Mar 2012, 19:25 1

17. Lucas777 (Posts: 2121; Member since: 06 Jan 2011)


i completely agree with you, except for the android part... there is no way nokia will be able to create an android phone if wp fails, and still recieve support... it will simply be too much

however, that is completely unnecessary to even think about as wp is going to become huge and nokia will be the frontrunner... if they keep this lumia at a 99 price point, it could become the huge hit they need... idk why but people get so caught up in initial price when that is actually only a small amount..

posted on 24 Mar 2012, 17:12

20. remixfa (Posts: 13902; Member since: 19 Dec 2008)


I bet dollars to donuts that Nokia has a back room where they are tweaking android just in case. Its not like it runs on special hardware. They are pretty much using S2 crapdragon chips at this point for the bulk of WP7 phones. They just need to procure some higher end chips, slap on some more ram and a bigger camera, and blamo, you have a high end android device.

But yea, I agree that it probably wont come to that.

posted on 23 Mar 2012, 06:54

5. tigermcm (Posts: 695; Member since: 02 Sep 2009)


are you being serious about this comment or just playing around to see the responses? If you're serious I cannot for the life of me understand why fandroids feel every manufactorer should be making android.

posted on 23 Mar 2012, 14:09

13. -box- (Posts: 3749; Member since: 04 Jan 2012)


Marketing is there to make the general public aware of what's going on. How many people would know about the latest apple product if it wasn't advertised every other commercial? How many normal consumers would know about the Galaxy Note unless they'd gone to a store and seen it, or seen an acquantance or passerby with it?
Nokia is making a resurgence in the US, and it has to make folks aware they're back with a vengeance, while utilizing brand awareness and, honestly, nostalgia for when folks had a basic Nokia handset and it worked reliably and took damage like nothing else and never dropped a call and had better reception than anyone else's phone.

posted on 23 Mar 2012, 05:40 3

3. andrew1953 (Posts: 174; Member since: 13 Nov 2011)


Very disappointed the 900 lumia doesn't have an expandable micro SD card. I need atleast 32GB -preferably 64GB.

posted on 23 Mar 2012, 09:28 2

6. hunted (Posts: 313; Member since: 21 Sep 2011)


dont worry hope we get added sd card slots with apollo phones

posted on 23 Mar 2012, 14:04 1

12. -box- (Posts: 3749; Member since: 04 Jan 2012)


You get 25GB of free storage via Microsoft's SkyDrive, and you don't have to worry if your device gets stolen or lost

posted on 23 Mar 2012, 10:56 2

7. roscuthiii (Posts: 1786; Member since: 18 Jul 2010)


I think Nokia is being optimistic on that 80%... very optimistic. I think it'll be closer to 40%.

posted on 23 Mar 2012, 11:35

8. kcombs (Posts: 245; Member since: 15 Dec 2010)


I agree. Most of the employees get to choose the phone that use, unless their director tells them they have to carry a particular device, for marketing reasons.

posted on 24 Mar 2012, 12:09 1

19. torr310 (Posts: 357; Member since: 27 Oct 2011)


it's not optimistic if you heard what Elop said about dual and quad cores are just waste of energy.

posted on 23 Mar 2012, 12:05 4

9. RichieRich379 (Posts: 21; Member since: 23 Mar 2012)


android sucks people buy it because,,its there,,,,.wp will surpass android within 2 years.

posted on 23 Mar 2012, 16:58 1

16. jellytime (Posts: 135; Member since: 05 Dec 2011)


I don't think people buy Android phones because they are there.
If that was true then wp would have surpassed android months ago

posted on 25 Mar 2012, 20:21

23. parkwaydr (Posts: 572; Member since: 07 Sep 2011)


Wishful thinking....

posted on 23 Mar 2012, 13:26 1

10. nghtwng68 (Posts: 73; Member since: 26 Nov 2009)


Android OS like all the other mobile OS have their pros and cons. I love the fact that Nokia didn't jump on the Android bandwagon like the other manufacturers. They went against the grain to start fresh with new hardware designs and a newly adopted OS in WP.

Should be quite interesting. I love the WP OS, the smooth flow and the animations are very nice. With future versions of WP adopting customization, it will make for some very friendly competition for iOS and Android.

posted on 23 Mar 2012, 13:32 2

11. Joshing4fun (Posts: 1047; Member since: 13 Aug 2010)


There we go Nokia. Very smart. This is one of the key issues with windows phones; lack of attention. Not just on tv but in the stores. Now just get these babies on other carriers too!

posted on 23 Mar 2012, 14:12 3

15. remixfa (Posts: 13902; Member since: 19 Dec 2008)


This is exactly what i was yelling at the walls for MS to do last year when WP7 launched and everyone was scared of it. Get it in the reps hands. Once the reps start to like it, they will push it on customers like they do with iOS and Android. Peeps only sell what they know.

Good job Nokia. Continue this with the other carriers as well.

posted on 23 Mar 2012, 21:14

18. InspectorGadget80 (Posts: 6255; Member since: 26 Mar 2011)


Does anyone even knows where Nokia even get those billions from? And would not buy a Windows phone

posted on 24 Mar 2012, 17:13

21. remixfa (Posts: 13902; Member since: 19 Dec 2008)


yea, they got a huge pile of cash from MS for being their premier provider and all the advertising money they needed.

posted on 25 Mar 2012, 14:10

22. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)


Official release date will be announced tomorrow march 26

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