Nokia Lumia 1520 is first with assertive display: watch it easily beat Galaxy Note 3's screen
The Lumia 1520 does admirably in all those conditions and now there is a factual proof as we see how the 6-inch display on the Nokia device adjusts quickly and accurately to changes in lighting while the otherwise great display in the Samsung Galaxy Note 3 fails to do so.
The two displays - the 6-inch 1080p one on the Lumia 1520 and the 5.7” 1080p one on the Galaxy Note 3 - share the same resolution, but are drastically different in the technology they employ. The Lumia features an IPS LCD display, while the Samsung phablet relies on a Super AMOLED panel.
Lumia 1520 is the first smartphone with assertive display tech
Assertive display difference
Assertive display difference
However the stark difference in readability comes from a technology called assertive display and developed by Apica. Assertive display outdoes all existing display management functions like Samsung’s Adapt display for instance. The core benefit from using it is dramatically improved outdoor viewing experience but not at the expense of battery efficiency.
You most likely already have a light sensor in your smartphone that can adjust the display brightness to lighting conditions, but what this assertive display technology does is actually tweak every pixel, and not just the screen as a whole. It all happens in real time and the results are telling.
The technology actually adjusts the color and brightness of every pixel depending on the lighting conditions and the changes happen extremely quickly. Here is Apica’s own explanation of how its technology allows users to watch a movie on a tablet even under the direct sun:
“Assertive Display dynamically adjusts content to ambient lighting conditions using state-of-the-art pixel processing algorithms. This means that the effective screen contrast can remain around 1000:1, similar to an HDTV, even when the real screen contrast ratio is around 10:1, as it is for LCD and OLED displays in bright sunshine.”
Assertive display (on the right) when watching a movie outdoors
How does it work and will we see it on other smartphones?
Assertive display is not just a software trick - it’s an actual semiconductor IP core that is made to be easily adaptable and ready for integration in various displays. The technology works independently of the underlying processor architecture and does its magic by taking data from a single photosensor on the device.
The actual pixel correction uses iridix, a technology that has been developed for years on end to mimick the human’s eye capability to adjust to different lighting conditions. As we’ve already said, this is the local tone mapping engine that drives dynamic real-time changes in every single pixel and revealing lost detail in shadows and highlights while still keeping the realistic colors and overall appearance of a picture. Most importantly, it leaves the midtones in an image untouched.
Iridix uses that independent hardware core so it does not additionally stress your CPU or system memory, and it works with all display types.
"The thing to remember is we're not changing the brightness or the power of this display at all," stresses Apical CEO Michael Tusch, "we're just tuning the pixels to adjust the contrast ratio."
Nokia Lumia 1520 vs Samsung Galaxy Note 3: an easy win
With so much theory, it’s time for a telling video demonstration. This is a test Nokia prepared at Nokia World, but we only get to see it on video now. What this test focuses is exclusively on the actual readability and adaptation to different lighting conditions, not color fidelity. And the Lumia 1520 wins this over the Galaxy Note 3 easily.
As the lighting conditions change from pitch dark to bright illumination, the Galaxy Note 3 display struggles to adjust and the overwhelming majority of the text is lost. The Lumia 1520 - in contrast - remains perfectly legible all the time.
Take a look at the video below and also make sure to check out the official press release from Apical about assertive display on the Lumia 1520, and decide for yourself how big of a difference this makes. For us it’s huge and we're eager to put it to the test ourselves soon.
Nokia's Latest 4G Smartphone Lumia 1520 Uses Assertive Display by Apical
Apical Ltd announces that the Nokia Lumia 1520 4G Windows Phone 8 smartphone is the first smartphone from Nokia to feature its revolutionary Assertive Display technology, a result of over a decade's research and development into modelling human vision.
By digitally modelling the way the eye adapts to virtually any ambient light, rather than simply adjusting the display, Assertive Display delivers a seamless viewing experience to the user from a dark room to bright outdoor light. Further, colour and contrast ratio are preserved delivering TV-like video quality without the familiar washout of earlier technologies. This new capability ensures that content previously unwatchable in daylight, such as premium sports, games, movies and photos, can be clearly viewed. Ultimately this means a more immersive, natural and comfortable experience where the display is always adapted to the user's own eyes.
Surprisingly, this increased viewability does not come at the expense of display power -in fact display power can frequently be reduced using Assertive Display, extending battery life.
Says Jussi Ropo, Head of Display and Touch Technology: "With continuous display technology innovations, Nokia is allowing people to do and see more on the display of a Nokia Lumia smartphone. The latest addition to the great viewing capabilities on a Lumia smartphone is demonstrated on the Nokia Lumia 1520 where Assertive Display nicely complements the ClearBlack promise of being able to see more anywhere, anytime - even in a bright environment."
Michael Tusch Apical Ltd CEO says:
"We are thrilled to see Nokia implement this disruptive and powerful innovation. By combining sophisticated video processing with a deep understanding of human vision we have been able to transform the performance of almost any display technology in different lighting conditions. Content providers, including game developers, advertisers and operators can now liberate the promise and revenue potential of multimedia on 4G-enabled mobile platforms."
1. GeekMovement (Posts: 1505; Member since: 09 Sep 2011)
Wow beautiful screen Lumia. Would've been a hit if it came to more carriers.
7. eisenbricher (Posts: 971; Member since: 09 Aug 2012)
Beautiful screen indeed. Oh and wanna mention, what a juicer this beast holds! at 3400mAh this phone will be awesome.
Once again congrats Nokia for bringing something first in the market. After success of PureView cam, HAAC mics, wireless charging, sturdy phone chassis, PureMotion screen, best image processing algorithms, offline navigation I wonder what people want more.
16. ghaniosman (Posts: 64; Member since: 06 Jun 2013)
Smartness a.k.a android,, just add it then its complete
46. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)
Smartness? What does that mean? Root-ability? Customizability? Wallpaper-ability? Hardware beef-ability?
Back then, being smart meant being quick, prompt and precise among many.
Don't want it...don't buy it. There are tons of Androids out there for you.
117. qjphone (Posts: 11; Member since: 11 Mar 2013)
wrong dude unlike windows phones before it and after the HTC HD2 this one actually goes head to head with the android big high spec boys. You can no longer say it is running on outdated hardware vs samsung buddy thus invalidating your argument. Now windows phone can actually be fairly compared to android since this 1520 is not just another midrange device passed off as high end like the previous nokias.
123. dre786 (Posts: 44; Member since: 10 Nov 2012)
smartness or you laggy software that eats up memory
18. saffant (Posts: 224; Member since: 04 Jul 2011)
Android baby. That's all I need and i'll jump ship right away.
No notification menu/swype = no deal.
77. dratomic (Posts: 463; Member since: 09 Oct 2013)
absolutely right. android is the closest thing to windows (pc) and I love it.
87. QWIKSTRIKE (Posts: 885; Member since: 09 Mar 2010)
Android is no Windows PC. When this system evolves it will be a forced to be reckoned with trust me. I love my GS# and my next phone may be a Note 4, and after that I see a possible Windows phone in the future.
31. gawer33 (Posts: 1; Member since: 24 Oct 2013)
no its not first. the 1st one who had assertive display is the 3d adroid phone from sharp. the one if not mistaken who widely introduce wireless charging to phone is HP
33. Shatter (Posts: 2030; Member since: 29 May 2013)
They also were not the first to have phones with optical zoom like a lot of people believe.
58. tgiffin (Posts: 4; Member since: 24 Oct 2013)
Ahh, the N93! What a fabulous piece of hardware. Did not know that someone still remembers it.
108. hmmm... (Posts: 57; Member since: 05 Jun 2013)
True, they may not be the first with optical zoom, and others, but i thinbk they are the first ones to make such technologies available worldwide, not just sold in their own coiuntry or selected regions. There might be people who think that andorid phones are the first to use infra red as a universal remote, but old nokia phones about 10 years ago could do that through third party apps
89. Droid_X_Doug (Posts: 5860; Member since: 22 Dec 2010)
"...I wonder what people want more."
How about availability on more than just AT&T in the U.S.?
I hope the L929 has all of the new technology of the L1520, just in a smaller package. I would trade a smaller size screen for having everything else available on VZW. I would even make the effort to learn WP.
15. ghaniosman (Posts: 64; Member since: 06 Jun 2013)
Every phone out there will react the same to that technology of the lumia, note 3 is no exception so PA stop bashing only note 3
72. user996 (Posts: 186; Member since: 25 Feb 2013)
really? note 3 has BEST EVER AMOLED (as samsung says) display of all that's what nokia did to simply best display out there LoL
78. clevername (Posts: 1429; Member since: 11 Jul 2008)
they arent bashing the note 3. the note 3 has one of the best screens ans its the most obvious competition. be prepared for more 1520 vs. note 3 comparisons. its not bashing or bias, its just natural comparison between competitors. also, be prepared for the 1520 to win most of these
83. kabhijeet.16 (Posts: 652; Member since: 05 Dec 2012)
They are comparing two different kinda technology. Its like comparing mangoes & oranges. Both are fruits & awesome in their own way.
Nokia's tech is new and different. Its great how technology develops.
SOon it will be adopted in every other device..
59. akki20892 (Posts: 3555; Member since: 04 Feb 2013)
1520 is the best phablet so far, but only one thing let this down is OS.
98. StreetNerd (Posts: 707; Member since: 08 Dec 2010)
thn stop posting at nokia/wp related articles...
i allways see the same kind of comments from u...
get over it and make the switch
62. Doakie (Posts: 1272; Member since: 06 May 2009)
I highly doubt carrier exclusivity is what will make this handsets sales lackluster, it's Windows Phone. Once Google makes a full suite of Google apps for Windows Phone, or at least if Microsoft makes a suite of apps that are full featured enough to work well with Google's services then it can be considered as a fully matured platform that I would go back to. But right now Windows Phone is too big of a shift for anyone tied into Google services which Microsoft doesn't have good competitors to. Windows Phone will continue to falter until this compatibility is addressed.
119. JPDVM2014 (Posts: 4; Member since: 04 Nov 2011)
Unfortunately, this will never happen. MS has already said that they want to work with Google to bring the apps over, but Google wants nothing to do with it. Just look at the youtube app fiasco. Also, MS has alternatives to almost every Google service except youtube. The hardest part is switching data, but it is doable. I'm proud to be google free. (again, except for youtube, sigh)
3. Damitel (Posts: 65; Member since: 21 Apr 2013)
Why can't iphonearena allow samsung to be, is Note 3 the only phablet in the market, "easily beat", you people should do a balanced review. Finding this kind of thing highly disgusting and unprofessionalism.
12. Wiki_jaan (Posts: 703; Member since: 24 Jun 2012)
this is just a screen but nokia cant beat sales and features samsung is offering , also android customization .............
23. GeekMovement (Posts: 1505; Member since: 09 Sep 2011)
True it can't beat Samsung in features (no one can lol), but it sure has 32gb standard + micro sd slot, the big beautiful screen, massive battery, slim design, and a smooth wp os experience with lots of nokia bonuses.
28. Beijendorf (Posts: 318; Member since: 27 Aug 2013)
Don't forget built-in wireless charging for once!
35. x_maly_x (Posts: 68; Member since: 01 Jun 2013)
Everyone have more features as Samsung....Samsung it's just marketing.
51. PapaSmurf (Posts: 8615; Member since: 14 May 2012)
S-Pen alone is a reason the Note 3 is above all other phablets on the market.
53. taikucing (unregistered)
No manufacturer can beat Samsung in gimmicky bloatwares
112. Suts_97 (Posts: 124; Member since: 05 May 2012)
Bro I logged in just to like your comment, well said and summed up in one simple sentence! Thumbs up for you! :)
56. akki20892 (Posts: 3555; Member since: 04 Feb 2013)
features? now u getting wrong.
1520 still can beat note 3 in this features damn it:
Screen: Puremotion HD+, 60hz refresh rate, clear black, sensitive, and assertive. + same gorilla glass but all lumia do stronger glass wait for drop and distruction test.
Body: one piece strong polycarbonate
Camera: pureview, 20MP with dual led flash
Built in: Wireless Charging
Application: Full MS Office
Battery: 3400 mAh
Maps: Free Nokia Navigation + Map.
Note 3 advantage:
Stylus, 3gb ram, removable battery, customization and android.
82. Wiki_jaan (Posts: 703; Member since: 24 Jun 2012)
is lighter (168g)
but nokia 1520 is also a good phablet
114. zeķīte (Posts: 3; Member since: 28 Dec 2011)
IT cant be clearblack, if it is IPS LCD. :D clearblack=almoned
lcd= TFT, IPS, RETINA and other marketing gimics, that means the same, but just updated tech. purewiev camera also means nothing, if you would write aparature, minimal focal distance, sensor size and tech, that would mean something.
115. o7o (Posts: 59; Member since: 26 Jun 2009)
Actually, it IS ClearBlack. ClearBlack is independent of the technology of the screen itself.
22. tadaa (Posts: 250; Member since: 18 Apr 2013)
if you look at it from a different perspective, pa may have seen the note 3's display as a benchmark for other displays to beat.
74. user996 (Posts: 186; Member since: 25 Feb 2013)
it is so as samsung says note 3 has best ever amoled panel
27. Beijendorf (Posts: 318; Member since: 27 Aug 2013)
Clearly you neither read the text nor did you watch the video. The article writer noted that in this screen test the Nokia easily beat the Samsung - something a flippin ant could see and rationally reach the conclusion of.
He also noted that he can't wait to see if it holds up in one of their own tests.
In other words, preliminary results look very promising, let's see if it lasts. If you don't think that's unbiased then I don't think you know what that word means.
64. turk_az (Posts: 27; Member since: 11 May 2012)
look at this links and you will know what's going on here
w w w . uploadax.com/images/31812181538753597985.jpg
and the source link:
w w w .wpcentral.com/supersized-face-nokia-lumia-1520-against-galaxy-note-3-and-xperia-z-ultra
4. joey_sfb (Posts: 3003; Member since: 29 Mar 2012)
Screen and custom software. Nokia has a problem giving a honest demo.
Last round was faking camera footage taken from a SLR camera to be their new phone now faking the screen demo.
Well, it does not matter windows 8 phone is not a good buy yet at least for me.
69. bon24x7 (Posts: 205; Member since: 30 Aug 2012)
Nokia is the best in Display and Camera (808 and 1020) without a doubt. Give credit where its due instead of trolling.
75. user996 (Posts: 186; Member since: 25 Feb 2013)
it was taken with DSLR but they proved that video taken with 920 was as stable as DSLR's so your point is pointless :))
101. -box- (Posts: 3820; Member since: 04 Jan 2012)
You've been on this site long enough to know that NOKIA didn't make that ad, it was an ad agency they hired, and no where did it say it was the 920's camera in use.
You can troll harder, or get your facts straight and stop trying to find fault for no reason
110. joey_sfb (Posts: 3003; Member since: 29 Mar 2012)
Defending Nokia to the bitter end... Or should we start calling it Microsoft phone.
111. joey_sfb (Posts: 3003; Member since: 29 Mar 2012)
I buy what ever that gives me top value and right now that is Samsung which happens to be the world top selling brand.
Truthfully i am grateful for Nokia fans for holding the fort. Competition gives Samsung the motivation needed to offer customers like me value for our purchase. Thank you.
116. sbw44 (Posts: 397; Member since: 04 Dec 2012)
Lmao Samsung top value? when last did samsung make a well built, gorgeous looking, premium phone?????
5. _Bone_ (Posts: 2135; Member since: 29 Oct 2012)
Fail. Adapt Screen is not turned on for the Note 3.
52. taikucing (unregistered)
Do you watch the video? He says he uses max brightness in Note 3. It's the same. The adapt screen will set the brightness to max if the screen is exposed to sunlight.
73. redmd (Posts: 896; Member since: 26 Oct 2011)
No its not the same. Max brightness in Adapt Screen is brighter than the manual Max brightness. Displaymate found that one out.
95. livyatan (Posts: 701; Member since: 19 Jun 2013)
NO, there's a HUGE difference between manual maximum and auto maximum brightness.. it's less than 400 nits in manual, and exceptionally high 660 nits in auto mode.
This is the expert analysis which confirmed that:
..and I can attest to it from my personal experience - the outdoor visibility is vastly superior in auto mode.
Really a major difference.
Not to put down Nokia's display here which is amazing, but this article and the test are simply not correct, which is downright inexcusable.