At $229, the new Nexus will be slightly more expensive than the current generation Nexus 7 which starts at $199. If the new Nexus 7 indeed gets that coveted high-res screen it will have a sound argument against the competition and even the higher priced Apple iPad mini.
Right now, the Nexus 7 faces competition mainly from Apple’s, Amazon’s Kindle series and Samsung’s series. Other manufacturers like Asus and Acer have focused on releasing even cheaper tablets. The new price will keep Google from getting too low while still staying competitive and July is just around the corner for us to find out exactly how.