Microsoft wants to sell 16 million Windows tablets this holiday season
What might help Microsoft achieve its goal is the cash that the company is spending on promotions. This fiscal year, the company will spend $405 million on promoting its products, which includes $131 million that it will spend on incentives. Since Microsoft's fiscal year started in July, the company should have plenty of that money to spend during the holiday quarter. One of the incentives is a $25 gift certificate to spend on apps, which is something that could bring in some business.
According to a published report on Friday, Microsoft will push a new message during the holiday season, and it is not "buy a Windows tablet or else". Actually, expect to hear that a Windows tablet is "more than an ordinary tablet." Will those nice words help 16 million Windows powered tablets get rung up over the next 7 weeks? Probably not. But what will help will be the launch of the Nokia Lumia 2520 which is powered by Windows RT 8.1 and could launch sometime this month via Verizon and AT&T.
source: Winsupersite via BusinessInsider
1. timezone (Posts: 59; Member since: 16 Jun 2013)
Sounds great until you realize the Surface Pro 128, 256 and 512 gig units are out of stock until Dec 15th. How can Microsoft be out of stock during the critical Nov and most of Dec shopping months? I would like to buy a Surface and can't at this time.
15. cc3493 (Posts: 121; Member since: 06 Jul 2013)
It says "windows" tablets not microsoft tablets. Meaning tablets made by samsung and acer and asus and dell etc. that run windows
29. xfire99 (Posts: 349; Member since: 14 Mar 2012)
Samsung, ASUS have stopped releasing Win RT tabs and 16M is over optimistic.
31. Shatter (Posts: 1747; Member since: 29 May 2013)
I don't see why you would even consider and iPad/android tablet right now. Bay trail tablets running x86 windows with 4gb of ram and a 128gb ssd and 1080p screen are coming soon and will be $500-$600.
35. 4.1.2 (Posts: 11; Member since: 30 Oct 2013)
Any device that ships with a browser as awful as explore will never pass 10-11
2. androiphone20 (Posts: 945; Member since: 10 Jul 2013)
Apple is having shortages of Retina displays for the Mini so Microsoft could have a shot here
fake edit: Apple is actually tipping Samsung for displays
3. gd761 (Posts: 92; Member since: 18 Sep 2012)
Either get rid of Windows RT, or Make Windows RT able to Install and Run ALL Windows Programs. The Old Legacy Programs that right now Only Windows 8 and Surface Pro & Pro 2 can Install and Run.
5. androiphone20 (Posts: 945; Member since: 10 Jul 2013)
+1 I don't get why did Microsoft do this in the first place? integrating these two platforms ties them down into a better ecosystem, sharing apps and services. where they trying to follow Apple's trajectory of the ipads?
11. alterecho (Posts: 744; Member since: 23 Feb 2012)
They saw Apple's tremendous success and tried to emulate their model.
Along the way, they found Android too being successful. They tried to emulate that too and so, got stuck in the middle.
The result is the hideously confused mess that is Windows RT, Windows Phone 8 and Windows 8.
Windows RT maybe better than its other two iterations though.
22. noler (Posts: 148; Member since: 19 Aug 2013)
Because ARM CPU can not run the Old Legacy Programs.
14. Furbal (Posts: 130; Member since: 22 Sep 2012)
I'd agree, I picked up the Asus t100 on thursday. Cheaper then the surface rt, great battery life, good performance. Moving between desktop and tile screen is very fast, websites load quickly, etc. We will see if eMMC is an annoyance though, some installs can take quite a awhile.
Wish it had a matte back cover and charged faster but it really is an awesome tablet/netbook, atleast with the 27 hours or so of use so far.
No reason for an RT anything when you have full windows tablets at a cheaper price.
17. brrunopt (Posts: 207; Member since: 15 Aug 2013)
oh boy, not this again.... windows RT that runs Windows Programs is called windows , and runs on x86.
YOU CANT RUN NORMAL PROGRAMS OR ARM ,
WinRT was made to run on ARM .
19. 7thspaceman (Posts: 838; Member since: 14 Feb 2011)
Surface 2 RT uses ARMS CPU"S which require a differnt programming lanquage than Intel/AMD x86 CPU"S use. Folks it would takes years for Microsoft and others to rewrite Old X86 CPU legacy Programs to run on ARMS CPU"s. that's a hard fact about Windows on ARMs CPU"s. It will take years for Microsoft to get the number of Apps Apple and Android Develppers have already written for these ARMS CPU TABLETS. The best thing microsoft shoud do now is get the most popular ARMS CPU APPS first and then add the rest less poular Apps
4. Birds (Posts: 919; Member since: 21 Nov 2011)
Sorry but not gonna be possible. If it will I'd be happy to be wrong, but Microsoft's products as of lately have been lack luster...
6. microsoftnokiawin (Posts: 722; Member since: 30 Mar 2012)
you know surface and surface 2 aren't the only 2 "WINDOWS" tablets !?!?!?!?
7. CX3NT3_713 (Posts: 1177; Member since: 18 Apr 2011)
Good luck Microsoft.. Better have some kind of promotion.....js
10. -box- (Posts: 3537; Member since: 04 Jan 2012)
Definitely possible, if not likely. Folks are waking up to the fact that apple tablets are severely limited, and androids somewhat less so. Case in point: my father-in-law, a dedicated apple user for decades, wanted to print something from his apple tablet last night, but didn't know he needed an "airprint" capable printer to do so, and was very upset that the tablet and relatively new printer were unable to communicate. I had him email me the document he wanted to print and printed it from my Lumia, and advised him to use his computer for future printing needs until if/when he got an ios-compatible printer.
13. androiphone20 (Posts: 945; Member since: 10 Jul 2013)
I where you're coming from, android is slowly becoming closed source, I'm talking about kitkat. Google is waking up towards that as Android becomes more successful
12. ihavenoname (Posts: 846; Member since: 18 Aug 2013)
One thing is sure- nobody will buy Surface 2 when there is Lumia 2520.
24. WHoyton1 (Posts: 1616; Member since: 21 Feb 2013)
are you mental...it says all windows tablets not just microsofts own tablets! Read before spewing rubbish and anyway the surface 2 is miles better than the lumia
26. ihavenoname (Posts: 846; Member since: 18 Aug 2013)
Sorry, I just think that Lumia is better. And my opinion is that it will be the best selling Windows tablet although it has RT.
27. ihavenoname (Posts: 846; Member since: 18 Aug 2013)
And it might be possible that Nokia does the same thing to Windows RT what they made to WP- make it desirable.
30. Napalm_3nema (Posts: 571; Member since: 14 Jun 2013)
It is not even close, really...in favor of the Lumia 2520, that is. Better screen, better SoC, better battery life, and LTE, for $60 more. I imagine MSFT will be writing down more losses.
16. Jabarkas (Posts: 14; Member since: 05 Jul 2012)
Personally I think, that with the 8 inch windows 8.1 tablets (no RT) they have a chance. Their prices seems ok, the only problem is, that they are all too similar (so far made by Acer, Lenovo, Toshiba and Dell). So I am looking forward to future comparison here on Phonearena. It would be great though, if the future author could test them for a week or so, because an one-day review is usually terrible. And phonearena is quickly declining into the area, where they have reviews first, but they are often very bad.
20. 7thspaceman (Posts: 838; Member since: 14 Feb 2011)
Folks the MS "Surface Pro and Pro 2 are an Ultabook Computers in the shape of a Tablet.Price an ultrabook and you will see that they cost a lot of money. I see MS selling 16 million "Surface Pro 2:" tablets within 6 months period but not in the 60 day holiday period ahead.The MS "Surface 2" Standard Tablet is the best bang for the buck business/Student/Home Tablet on the market place because of it's MS Ofice suite which now includes MS "Outlook". The Surface 2 tablet now runs as smooth as silk but needs more Apps. for it to be a success Microsoft must continue to make them dispte ther low sales numbers so apps developers will see MS is not giving up and they will make apps for it. MS must learn from their last Mistake that Cost MS CEO MR Ballmer BIG trouble and make much less products for sale than last time. the fact that there are shortages of Surface Pro 2's shows that MS not going to go overboard in producing them for sale to the public
25. Long1 (banned) (Posts: 399; Member since: 18 May 2013)
How many times we must repeat for morons like you:
IN THE ARTICLE IS WRITTEN WINDOWS TABLETS. Not MS tablets.
Agree that Windows 8 tablets-hybrids are PC(not toys like the dumb phone's iOS) , but you cant stop iMedia to write iBS.
28. GoBears (Posts: 279; Member since: 27 Apr 2012)
Like the immortal Rolling Stones once sang "You can't always get what you want..."
32. Eonnaydra (Posts: 181; Member since: 23 Oct 2012)
Asus T100 Transformer Book is amazing for 350$ .Gonna buy one.
34. timezone (Posts: 59; Member since: 16 Jun 2013)
Long1, we are not idiots. You said the same to my message. I know and sure most here know there are tablets from other manufacturers. It is like the song, "If you can make it here you can make it anywhere", referring to NY. Microsoft has put down a stake saying, we are going to show our partners how to make a tablet. The Windows tablet market would be damaged if Microsoft's offering doesn't succeed. Or if Microsoft can make it then the other manufactures can make it big. Focusing on how Microsoft is doing is not ignoring the fact there are other manufactures in the game.
I think it is funny when people say, how can the Surface (rt) version succeed with few apps. No one said the same thing about the Kindle. The kindle while Android can't access the Android store unless rooted. Amazon took their time moving Android apps into the approved Kindle app store. Sure Amazon has their ecosystem but in a way so does Microsoft. The Kindle is holding its own. Well, it is at a lower price point.
The rt version and the windows phone will merge making for an interesting combo. Yesterday I found the one store with 6 Surface Pro 256 tablets left. I bought one and I have to say it is sweet.