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Microsoft says Windows is on just 14% of devices, needs to "rethink" its business

Posted: , by Michael H.

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Microsoft says Windows is on just 14% of devices, needs to
The number that is usually tossed around when it comes to Windows is that the platform is on over 90% of PCs. But, PCs have become a minority in the computing world with the rise of mobile, and especially Android. So, that number doesn't really work anymore. Microsoft has come out with a more accurate number, saying that Windows is now found on just 14% of devices in the world.

The admission came from Microsoft's COO Kevin Turner at the Worldwide Partner Conference (WPC) in Washington, D.C.. Turner said that Microsoft and its partners need to adopt a "challenger mindset", because the world is changing and Windows is not the dominant platform anymore. Turner also said:

The reality is the world’s shifted, the world’s evolved. We now measure ourselves by total device space. We have a much bigger opportunity than we’ve ever had in the past to grow our business, but we have to rethink how we look at our business.

Obviously, Microsoft is still confident that it can pivot and regain ground in the overall device market. As we've covered, there are plans for Windows 9 (aka Threshold) to appease desktop users by backing off of the Metro UI, and make mobile devices more consistent by focusing more on Metro there instead of the traditional desktop. Additionally, plans to merge Windows Phone and RT should come along well as more universal apps are built. Turner knows it could be a slow process, and is hoping to "go from 14% to 18%, from 18% to 25%, from 25% to 30%", and to do better to differentiate Microsoft products from the competition.

source: Geekwire via Winbeta

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posted on 14 Jul 2014, 20:02 13

1. sriuslywtf (Posts: 297; Member since: 09 Jul 2013)


PC wont die that's for sure! Why? Games based on windows.

Plus, the majority of programming needed for "mobiles" were made in PC.

MS should release a PC centric OS like WIN7 not that half baked WIN8.

I love the concept of touch integration to PC but win8 is not there yet.

MS have to focus on PC centric OS rather moving on the bandwagon of touchscreen.

posted on 14 Jul 2014, 20:27

8. vincelongman (Posts: 4574; Member since: 10 Feb 2013)


True PC gaming is still unmatched
IMO MS should be doing more for PC Gaming
Steam has basically been doing all the work for MS
Unfortunately I doubt MS will do much for PC Gaming since they are struggling to keep up with Sony

Also many types of work will still be done on Windows/Mac, since tablets aren't as ideal for things like word docs, video editing, CAD, programming,...

posted on 14 Jul 2014, 22:22

40. AwesomestMaximuss (Posts: 146; Member since: 09 Jul 2013)


I have been saying this for years, Microsoft needs to focus more on their Windows os for PCs.No matter how powerful mobile devices become,they will always have less power than a non-mobile device,since they ll always have to rely upon the limited battery and space,so there will always be better apps on the PC. But instead MS is wasting their time on WP(thats just my opinion) and cloud and making hardware.They have to understand that soon or they ll lose all the leverage they have left.For example, steam is now on linux and mac too. Steam Machines are also based on linux. In fact, most pc users are using windows just because they are more "familiar" with it and because of a bit better support and compatibility too, but that could change in a very small time.
And to people saying,what else MS can do,well its Microsoft's job to think about it,but i can give a few simple opinions.First they need to bring back the start menu(i know about apps like "poki" but customers shouldn't have to do that much work).Second, there are still a lot of bugs in windows 8,i won't go into details but some of them are quite annoying. If they can merge all the xbox and pc games,that ll be sweet too. More customization options(not everybody likes or need a flat UI).More optional SW for powerful configurations.I can give a lot more examples,but if MS wants to lure more customers to their OS they ll have to think of even more than that. If they dont do it soon,the only thing they ll be able to sell is the xbox(and there too they ll have a tough competition from Sony) and the fee they collect from their patents.
As always, everything mentioned above is just my opinion.

posted on 15 Jul 2014, 10:52 1

70. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


Smartphones is where its at, so how could MS be wasting their time with WP?.. It's an intuitive OS, its aesthetically pleasing, it's very stable, it's feature capable, the apps are fine for the average consumer, there's a good selection of awesome hardware at different prices points, it has terrific synergy with PC, and it just keeps getting better with every update, which there are very many,, almost 20 in 16 months.....
.............
It's established that WP is very good for the average consumer.. Not perfect, like any other OS, but very good, and it has its advantages... Most likely anyone who has used WP8.1 would know this, and those who haven't lived with a WP8.1 device wouldn't have a clue, or trust it over iDroid....... Which brings me to the main point that WP's main issue is MARKETING, and AWARENESS... For all the things you may think that WP fails at the average consumer doesn't give a flip about.. It's popularity that's WP's problem... If WP was marketed seriously more extensively, as Apple, and Samsung do, it's market share would be well around 10% by now.. For those seeking a fluid, quality, experience,, WP should be the go to device besides an iPhone, especially for older people who may not be as I tune, or care about every little feature that smartphones have to offer..... This is where MS continues to drop the ball.. MARKETING !!.. Do you really think people choose iPhones over Android because the iPhone is actually better? Android over WP because it's better?.. If you do then you're fooling yourself.. Most of these iPhone/Android users don't know what's better, or not, and any enthusiasts on sites like these are the minority..... It's because of popularity... MARKETING, AWARENESS, word of mouth, seriously brain washing if you want to call it so.... All of that doesn't define what's good, or bad.... MS really needs to improve WP MARKETING IMMENSELY!! At that point when WP is marketed correctly, and it becomes more popular, and widespread, people like yourself will see value in it... That's just the way it works!.. MARKETING, MARKETING, MARKETING, MARKETING, MARKETING, MARKETING, MARKETING!!!!!
.............
Apps are a side effect of popularity, so marketing is the root cause... MS needs to focus on MARKETING first, and everything else will easily come second!
That, you can take to the bank, my friend.
............
But, you could be right!!.. If MS doesn't come up with the most relentless marketing campaign that the world has ever seen then WP will be a "waist of time"""... To be honest MS isn't every going to give up on WP, so I won't say it "would've" been a waist of time, rather it won't ever be what its capable of being,, in terms of market share... But, understand that it has what it takes... Nevertheless, I'm not sure if MS's marketing department will ever have what it takes... We'll see.

posted on 16 Jul 2014, 00:45

77. AwesomestMaximuss (Posts: 146; Member since: 09 Jul 2013)


Wow...either u dint read my post or u misunderstood terribly...The whole time i was talking about desktop based OS(windows 8, etc.).I only said one thing about wp being a wastage and I clearly pointed out that that was my opinion.I am entitled to it,aren't I?
And so i disagree with a lot of things u said. In my opinion(again, mine) wp looks hideous,far less capable compared to android or even ios,and is likely gonna play catch up with other os's through its whole lifetime.
Another thing u mentioned that it has enough apps for the average consumer.Well if that consumer can get a better arsenal of apps on another os in that same price point,then why should that person settle for anything less? People choose ios or android over wp because they ARE better.If u dont believe that then you are the one fooling yourself.
And Microsoft has done enough marketing for wp.More than Apple or Google.
Now dont get me wrong.I love MS and wish them success.But they have lost their way.Like Bill Gates says,they should focus more on their desktop platform,since they are a software company first.Since his departure they made some very bad decisions. I hope with his return,we will see better work from them.
Again,what i say is my opinion only. You like wp and i dont. We have different opinions. Nothing wrong with that.

posted on 14 Jul 2014, 20:33 2

11. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


So, what's W8 lacking that would make it more "PC Centric" in your book?... I don't understand what you mean, or what can be done to make it more PC Centric...
..............
Removing things won't help because if it only takes that then it already has what it needs.. It's configurable to boot in desktop mode, so if you don't like the modern start screen then you don't have to every see it... I really don't understand what you mean. Can you me some ideas so that I might have a better understanding of what some of yall are talking about?

posted on 15 Jul 2014, 10:24 2

65. WinDroid (Posts: 77; Member since: 20 May 2014)


It shouldn't have the start screen period. There should have been one designed for Desktop and one designed for Tablet Hybrids. Trying to force one in the other only offends them.

posted on 15 Jul 2014, 10:56

71. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


The average consumer doesn't give a flip about that.. They just want to use what everyone else is using.... We're talking about market share here.... So, what does that tell you the problem is?

posted on 14 Jul 2014, 22:03 1

29. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


Define majority...

if you want to create apps for Android, you can create on Linux, MacOS & Windows. most computer google use in googleplex were Linux & MacOS.

if you want to create apps for iphone, apple want you to use MacOS.

The only programming for mobile done in Windows is for the (both) failing platform called WP & BB.

posted on 14 Jul 2014, 22:13 1

37. meanestgenius (Posts: 12961; Member since: 28 May 2014)


You're nothing but a trolling idiot. BlackBerry wasn't even mentioned in this article, and yet here you go mentioning them. It must really excite your little boy nether region to mention BlackBerry, as you do it every chance you get. You sound like a pimply faced school boy with a crush on the high school hottie, always saying her name, even when she's not around.

Windows is on 14% OF the TOTAL mobile computing devices. That INCLUDES smartphones, tablets, laptops, desktops, etc. That would make them #2 in the world in terms of this. How is that failing? You really need to get a life or a job or both, considering all you do is troll.

posted on 15 Jul 2014, 05:39 1

56. Reality_Check (Posts: 277; Member since: 15 Aug 2013)


If you truly believe what you just wrote, then you're just ignorant. SMH

Googleplex is not the whole world.

Wanting you to use MacOS does not mean that people are using only MacOS to create apps for ...

The only programming for mobile done in Windows is for.... Sorry, I just realized how delusional you are :S

posted on 15 Jul 2014, 10:37

69. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


You need to learn to read and do REALITY_CHECK before opening your mouth.

the first post say "MOST APPS FOR MOBILES ARE CREATED IN PC/WINDOWS". It talks about mobile/smartphone apps. Not PC apps.

and I said, it's depend on the platform.
iOS apps is mainly created in iOS
android apps can be created in iOS, Linux & Windows. Although most google employee use Linux & iOS.
Only (both of) the failing platform use ONLY Windows to create the apps.

posted on 16 Jul 2014, 03:23 1

79. Reality_Check (Posts: 277; Member since: 15 Aug 2013)


I replied to you, not the "first post." All those lines written by me are counterarguments to your line of reasoning.

Google employees are not the only ones making apps for Android. It includes independent developers too.
BB apps can be created using both Windows and Mac OS'
WP apps can be created on Windows and Mac (using VM or just running W8 natively using boot camp).

posted on 15 Jul 2014, 10:27

66. WinDroid (Posts: 77; Member since: 20 May 2014)


Linux is where most games are made. But most apps are designed in windows. While most videos/music is made on a MAC. All 3 can do either but guess it's just the personality that usually matches with one. Game designers need a stable and non-resource hog OS like Linux. App makers just need a Stable enough OS with a lot of flexibility and Driver support like Windows. Music/Video producers aren't really into tech so they need something that "Just works" like MAC OSX.

posted on 15 Jul 2014, 10:36

68. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


the first post say "MOST APPS FOR MOBILES ARE CREATED IN PC/WINDOWS". It talks about mobile/smartphone apps. Not PC apps.

and I said, it's depend on the platform.
iOS apps is mainly created in iOS
android apps can be created in iOS, Linux & Windows. Although most google employee use Linux & iOS.
Only (both of) the failing platform use ONLY Windows to create the apps.

posted on 15 Jul 2014, 11:06

74. WinDroid (Posts: 77; Member since: 20 May 2014)


iOS apps are mostly made on Windows/OSX. Nobody is programing on an iphone other than beginners.

posted on 14 Jul 2014, 20:11 11

2. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Rip Wp

Android throws Wp in the dustbin

Lmfao

Just give up MS, you and your epic fail platform has been trying for 10+ years and still on 4% market share.

posted on 14 Jul 2014, 22:05 9

31. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Oops, the article is talking about W8, not WP....

Dam sometimes you get confused.

posted on 14 Jul 2014, 23:15 9

47. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Someone needs to teach you how to count.

posted on 15 Jul 2014, 08:40

60. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


people like you usualy work at mcdonolds or KFC.

posted on 15 Jul 2014, 09:48 1

62. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


I must assume you are a dustbin cleaner, or garbage truck driver...?

And by the way that was off topic....

posted on 14 Jul 2014, 20:14 2

3. hamidreza-1997 (Posts: 15; Member since: 14 Jul 2014)


Little by little microsofts ownership will be increased.its clear

posted on 14 Jul 2014, 22:06 1

33. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


It should be ... microsoft HOPING/BEGGING user to buy their product so the percentage of window user will be increased. it's NOT CLEAR whether it will happened or not.

posted on 14 Jul 2014, 20:19 3

4. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


So, MS has a larger share than Apple, but MS is the one dying.... Ok.
.........
Any idiot can see that MS is on the upstroke... Even if MS gains only 1% in the next few years that's huge..

posted on 14 Jul 2014, 20:20

5. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Every MS conglomerate businesses is failing accept W8

posted on 14 Jul 2014, 20:23

6. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


And for all you retards out there.... I'm not saying that Apple is dying.. It's just that it's obvious that all three are here to stay..

posted on 14 Jul 2014, 22:07

34. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


The correct term would be, Microsoft and Apple loosing the grip on the market. Although WP & iOS manage to stay relevant, but android keep pressuring WP & iOS existence.

posted on 14 Jul 2014, 23:16

48. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


So, do you think Android will keep the highest market share for eternity?

posted on 15 Jul 2014, 02:15 1

55. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)


Maybe, Maybe not.
Who knows.
It might be, until some company bring some innovation that were leap and bound, and Google were too blind to think it must change to keep up with that innovation.

posted on 15 Jul 2014, 11:01

72. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)


I disagree... You care about innovation, but you aren't the average consumer... What else influences the majority to buy a certain product?... You need to change your thinking... You need to think outside of these tech sites... This is not reality..
...................

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