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HTC sales drop sharply in February

Posted: , by Alan F.

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HTC sales drop sharply in February
Taiwan handset manufacturer HTC is waiting for the launch of its new flagship Android model, the HTC One. The latest info we have suggests a March 22nd launch for T-Mobile, Sprint and AT&T in the U.S. But in the meantime, HTC has to sell its remaining inventory of a lame duck line that is not exactly inspiring buyers to reach into their wallets. According to HTC's February sales figures, buyers have been scarce with sales for the month down 44% from last year to $381.7 million from the $685.8 million achieved in 2012. On a sequential basis, the sales total represented a large 27% drop from last month's sales total.

HTC is rolling the dice on its new Android flagship

HTC is rolling the dice on its new Android flagship

HTC has introduced the HTC One, its next big Android model, that offers a 4.7 inch FHD screen, which works out an industry leading 468ppi pixel density. Other features include a quad-core 1.7GHz Qualcomm Snapdragon 600 processor, a unibody aluminum construction and front-facing stereo speakers. It will be sold by 185 different carriers in 80 countries and comes with HTC's new BlinkFeed which turns the home page from a collection of widgets to boxes of streaming information that is important to the user. It also introduces UltraPixels which uses three layers of 4.3MP camera sensors to bring in 300% more light for clearer, sharper pictures.

Besides the current line of Android phones which includes the HTC One X+, HTC One S, HTC One V, HTC One SV and HTC One VX, HTC also has a line of Windows Phone 8 models that the company had hoped would lead the company in the fourth quarter of 2012 and early this year. That strategy is apparently out the window and judging from the way that CEO Peter Chou introduced the HTC One (then called the HTC M7) to a throng of chanting employees at HTC's year end party, the manufacturer is rolling the dice on this one model (no pun intended this time). The company has already said that this is its only flagship Android phone for 2013. For HTC, this is about the third or fourth different strategy it has embarked on to recapture its once booming business. But the Samsung Galaxy S IV, which will be introduced in New York on March 14th, stands in the way of any possible recovery like a huge road block looming on the highway to success.

source: FierceWireless

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posted on 06 Mar 2013, 12:28 14

1. XPERIA-KNIGHT (Posts: 2384; Member since: 08 Aug 2012)


I think theyll be fine :)

posted on 06 Mar 2013, 13:05 1

11. torr310 (Posts: 306; Member since: 27 Oct 2011)


They are having shortage on supply for the One. Hope they catch up soon.

posted on 06 Mar 2013, 19:28 2

38. darkskoliro (Posts: 885; Member since: 07 May 2012)


what does that have to do with sales? the phone isnt even retailed yet..

posted on 06 Mar 2013, 12:29 9

2. MikeG77 (Posts: 348; Member since: 24 Nov 2008)


Of course were seeing a reduction in sales because people are waiting to see what is Samsung going to release and how does it compare to the One. Im hoping that HTC has some great advertising lined up so they can grab some of the sales from Samsung. To be honest though i don't HTC will do much better as they don't have the financial means to complete with Samsung and even if they could they may not have the production capacity to have enough product available. Hopefully they will announce the Verizon version and that will lead to a big 3rd quarter and a good year over all.

posted on 06 Mar 2013, 13:04 3

10. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Not just that, the last announced handset was the DNA/Butterfly, which isn't even released worldwide. Let's hope this month will be good for them after the One gets retail stores.

posted on 06 Mar 2013, 13:07 1

13. torr310 (Posts: 306; Member since: 27 Oct 2011)


The DNA and Butterfly are still the top of notch on the market now. I think you are right, it's about the availability.

posted on 07 Mar 2013, 00:50

41. pyradark (Posts: 710; Member since: 10 Jun 2012)


its not the availablity to be honest, DNA and Butterfly doesnt give any unique features that can attract a Non-HTC fan to bought HTC phone.

posted on 07 Mar 2013, 01:34

45. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


You're talking about a device that was sold out in one out of the three countries it was being sold in and sales were over expectations in the other two. The quarter sales comparison is low I think it has a lot to do with availability.

posted on 06 Mar 2013, 15:12 2

25. lkjhg755 (Posts: 85; Member since: 21 Nov 2012)


Also nobody will buy a high end HTC android when something better about to come out

posted on 06 Mar 2013, 15:27 3

26. MikeG77 (Posts: 348; Member since: 24 Nov 2008)


I disgree with you on that one but when it comes to tech there is always something better coming out. I think once people see what Samsung and Motorola are offering they will make their decision.

posted on 06 Mar 2013, 12:30 12

3. vandroid (Posts: 243; Member since: 04 Sep 2012)


People are waiting for the ONE

posted on 06 Mar 2013, 13:53

20. tedkord (Posts: 3920; Member since: 17 Jun 2009)


They'll be waiting a while. He's stranded in the Stygian Penal Colony in the Hades Universe.

posted on 06 Mar 2013, 12:34 11

4. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


Ordinary people will not buy the 'ultrapixel' marketing. These lot will only see an overpriced premium-looking phone with a paltry 4MP camera..

posted on 06 Mar 2013, 12:36 8

5. InspectorGadget80 (Posts: 5639; Member since: 26 Mar 2011)


I could care less bout the HTC one. I'm deciding now between the GSIV or the XPERIA Z

posted on 06 Mar 2013, 13:06 4

12. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


In my opinion... SGS4 will be a no brainer between the two.

I think the One is better than Xperia Z, but the Ultrapixel is starting to look overhyped. A very good 4MP camera tho.

posted on 06 Mar 2013, 12:57 2

6. tkvdog (Posts: 44; Member since: 11 Apr 2012)


Htc One........ Big (Dent) In My Phone.

posted on 06 Mar 2013, 12:57

7. Taters (Posts: 2375; Member since: 28 Jan 2013)


Well deserved. In fact, they should drop more for making me exchange so many handsets and go through so many cases to find one that remains slim and covers my rattling volume rocker. Most frustrating company I have ever bought a product from.

posted on 06 Mar 2013, 13:01 3

8. timtimity (Posts: 196; Member since: 13 Aug 2012)


It's probably to be expected. Currently, I'm planning on buying the Xperia Z and I could have bought it at the end of February but for the sake of a couple of weeks it'd be stupid not to wait and see what Samsung have to offer.

posted on 06 Mar 2013, 13:02 2

9. Stuntman (Posts: 669; Member since: 01 Aug 2011)


Last year, HTC lost me as a customer because their One X was not available for my carrier. I just wasn't willing to pay the penalties to switch carriers to get the One X when it was just less hassel to get the SGS3 which was availble on my carrier. I really think that coming out with just one flagship model and make it available across as many carriers as possible is the way to go. It will attract a lot more attention and get more sales from people who are not so willing to switch carriers to get a new phone.

posted on 06 Mar 2013, 13:08 1

14. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Very true, if that's the case, my friend wouldn't have to wait and pay for an AT&T version to unlock to use on T-Mo. I'm sure he'd be very happy to subsidize the phone the first day the phone arrives on the carrier.

posted on 06 Mar 2013, 13:13 1

15. rick2340 (Posts: 21; Member since: 06 Mar 2013)


It would help if the One was coming to Verizon. Whether it's HTC's fault or Verizon's it still hurts them as at this point I don't think the One is good enough to switch carriers.

posted on 06 Mar 2013, 13:13

16. bubbadoes (Posts: 313; Member since: 03 May 2012)


Ever since the announcement of The One coming to Sprint, ATT and T Mobile--no one will touch an HTC phone knowing The One is about to launch. As far as sales dropping off in February-it's no different than sales slipping for Apple on the heels of a new iphone launch. No brainer. People want the newest phone and why stick yourself to a two year contract when waiting it out for a couple of months will have you with one of the hottest phones to ever launch.

posted on 06 Mar 2013, 13:22 1

17. Basicallyevolve (Posts: 8; Member since: 01 Aug 2012)


HTC Lost me as customer after the Thunderbolt and then the rezound.

They made too many promises for the phones and delivered them too late. I even ended up purchasing the GS3 at Retail price because I was sick of my rezound. I will now be purchasing the GS4 at retail price as well and keep my upgrade and use it in July if there is something that outshines when compared to the GS4.

HTC.... You fail at giving the customers what they want and updating your flagship devices in a timely manner.

posted on 06 Mar 2013, 19:31

39. Basicallyevolve (Posts: 8; Member since: 01 Aug 2012)


How could i possibly receive a thumbs down? lol?

Everything I stated was a fact...

posted on 07 Mar 2013, 01:10

44. kriss (Posts: 8; Member since: 16 Dec 2011)


You'll probably find that they all are from HTC lol

posted on 06 Mar 2013, 13:37 7

18. spindoctor55 (Posts: 18; Member since: 27 Feb 2012)


Hey HTC make a phone with expandable memory and a removable battery > 3000MAH and watch your sales fly thru the roof. It amazes me that you need a consumer to tell you this!!!

posted on 06 Mar 2013, 15:32

28. jcpwn2004 (Posts: 314; Member since: 18 Jan 2012)


the consumers have spoken, the drop off in sales is the result.

posted on 06 Mar 2013, 15:38

29. MikeG77 (Posts: 348; Member since: 24 Nov 2008)


I agree with what your saying but i would say give me a 3500 to 4000mah internal battery and i would be happy.

posted on 06 Mar 2013, 13:42 2

19. Jphones (Posts: 230; Member since: 10 Feb 2012)


Samsung should buy HTC so the hardware can be put to great use on galaxy series. Sucks HTC build quality doesnt get the respect it deserves. Lets make it happen SenseWiz

posted on 06 Mar 2013, 15:52 1

30. Taters (Posts: 2375; Member since: 28 Jan 2013)


HTC build quality doesn't get respect from me because its not very good. Poor finishing marks and loose noisy parts galore.

posted on 06 Mar 2013, 13:55 1

21. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


I'm actually using a Droid DNA right now. really, really nice phone.
I might would keep it if it had a bigger battery.

posted on 06 Mar 2013, 15:31 1

27. Berzerk000 (Posts: 3656; Member since: 26 Jun 2011)


The battery life on the One should be a lot better than that of the DNA; smaller screen, bigger battery, new minimalistic Sense 5.

Or, at least that's what I hope. HTC would have to screw up REALLY bad to negate all of those affects.

posted on 06 Mar 2013, 15:54

31. Taters (Posts: 2375; Member since: 28 Jan 2013)


It pushes the same amount of pixels so I don't think screen size affects battery life unless the resolutions are different.

posted on 06 Mar 2013, 16:31

34. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


tbh honest i'm not really sure about that. what he's probably thinking is that spanning out the pixels causes more of a drain than condensing the pixels. like i said i'm not sure if it's true but it makes sense.

posted on 06 Mar 2013, 16:35 1

35. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


yeah, it's a shame Verizon will be missing out on it. i kind of like the idea of the larger 5.0" display though. it really is a gorgeous display although i do miss the higher contrast levels of HDSA.

i really do want to stick this thing through until Sense 5. i really like what i'm seeing from it but who knows, Moto may have something mighty impressive in mind for Android 4.2. o:

posted on 08 Mar 2013, 08:08

47. Berzerk000 (Posts: 3656; Member since: 26 Jun 2011)


It makes sense though, Verizon just got the DNA back in November, releasing another 1080p HTC device 4 months later with better software and hardware along with a new full metal body would kind of be a big middle finger to the face of the DNA owners.

You know, after my GS2's glass shattered a week ago and I've had to use an old HTC Mytouch 4G, I've learned 3 things;
1) I miss HTC's metal accents.
2) I don't miss AMOLED as much as I though I would.
3) Even old modified Sense is better than Touchwiz on my S2.

Despite the old software and severe lack of specs (which runs better than I expected), I don't feel rushed to get my S2 fixed.

You'll have to do a lot of waiting for Sense 5 on the DNA. Not only will you have to wait for HTC to release Sense 5 for the Butterfly first, but you'll have to wait until Verizon gets done testing and adding bloat to it. Though, I'm sure there will be a Sense 5 leak you can flash on the DNA well before that; but at least you can look forward to 4.2 Jelly Bean coming along with it, I don't see any reason as to why HTC wouldn't include it with the Sense 5 update.

I'm actually anxiously waiting for Motorola to take a swing at 4.2. Samsung's 4.2 leaks for the GS3 don't look to be all that exciting, it looks like they just slapped on the usual features and called it a day. HTC's 4.2 update might not be too exciting either.

posted on 08 Mar 2013, 11:57

48. KingKurogiii (Posts: 5483; Member since: 23 Oct 2011)


yeah, i agree. the holiday season is the most important time to rack in sales for Verizon so they'll settle for something a little less to be able to get it out during that target season. HTC & Verizon did it with the One X and the Rezound last year. luckily this year the new One isn't as vastly superior to the DNA as the One X was to the Rezound.

HTC does make very nice phones.
i'm learning somethings with my time using one too.
like you i don't miss AMOLED as much as i thought i would. this display is really a sight to behold.
Sense isn't bad at all being powered by an S4 and 2GB of RAM in it's 4+ variation. in fact there's definitely some likeable things about it but there's also a few annoyances to go along with them.

that's true. i wouldn't want to hold my breath that's for sure. i think i'd definitely jump on a leak if i had the chance to. i usually do.

yeah, Moto could really have a chance here. o:

posted on 06 Mar 2013, 13:57 3

22. tedkord (Posts: 3920; Member since: 17 Jun 2009)


HTC doesn't get it. People want options in Android. We want replaceable batteries, expandable storage, unlocked bootloaders. We buy Android because we want the ability to do what we want with the device.

posted on 07 Mar 2013, 08:02

46. true1984 (Posts: 487; Member since: 23 May 2012)


you know you can unlock your bootloader at HTC's website right?

posted on 06 Mar 2013, 13:57

23. Igneel (unregistered)


From my past reading about HTC, there might be HTC One + or something coming in later.... I don't get why HTC decided to bring a couple of flagships a year..

posted on 06 Mar 2013, 14:05 2

24. _PHug_ (Posts: 380; Member since: 11 Oct 2011)


HERE COMES THE S4

posted on 07 Mar 2013, 00:52

42. pyradark (Posts: 710; Member since: 10 Jun 2012)


OMG!! Plastic will be everywhere, poor mother earth full of pollution :)

posted on 06 Mar 2013, 15:58 1

32. lubba (Posts: 1310; Member since: 17 Jan 2011)


@Igneel... HTC tries to capture the market by pushing new innovations. So they throw at the consumers with different products and different names every year. On top of that, they hardly update their phones. Consumers become confused and they don't care about HTC. Samsung pushes a great product with good adds and brand recognition. Who wins?

posted on 06 Mar 2013, 16:13 1

33. alexzibrit (Posts: 67; Member since: 15 Jan 2013)


I remembered how a couple years back I thought that HTC made Android, I know naive yes, but that just shows how good they use to be, I guess all that went to their head, and they sorta went the Apple route, and unfortunately, Apple is the only company which can pull off the no removable battery or SD card slot thing

posted on 06 Mar 2013, 17:09

36. lubba (Posts: 1310; Member since: 17 Jan 2011)


@alexzibrit... Different expectations. Android suppose to fill gap where Apple missed since its open source.

posted on 06 Mar 2013, 18:54 1

37. pyradark (Posts: 710; Member since: 10 Jun 2012)


its gonna be more tougher than ever once S4 released!!
tsk tsk tsk

posted on 06 Mar 2013, 20:07

40. Mube1 (Posts: 153; Member since: 22 Sep 2011)


Cut down the price ur sales will automatically increases

posted on 07 Mar 2013, 01:04

43. kriss (Posts: 8; Member since: 16 Dec 2011)


I'm just curious for how many people (like me) selling point was removeable battery and memory card slot. That's what attracted me to sammy phone after few years with HTC.

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